14 March 2022, Mumbai:

Jeanologia, the world leader in sustainable and eco-efficient technology development, introduces Colorbox, a revolutionary technology for garment dying transforming the traditional way that garments are dyed in an efficient and faster process that respects the environment.

Dying is one of the most polluting processes in the fashion industry and with high production costs. Jeanologia is committed to creating an ethical and ecoefficient textile industry.

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This new technology makes an efficient and sustainable alternative possible, hitting a new milestone in the textile industry.

Colorbox reduces the environmental impact of the garment dying process, reducing resource use and pollution load of wastewater.

Through the perfect combination of Jeanologia technologies, the company provides the industry with advanced technical solutions, guaranteeing better production results at a lower environmental and production cost.

Enrique Silla, CEO at Jeanologia, states that Colorbox considerably reduces water, chemical, energy, and salts used in comparison with traditional garment dying processes, allowing a low EIM score.

“The average saving for water and chemicals is 60%, 45% for energy and 76% for salt in garment dying”.

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17 March 2022, Mumbai:

The British online apparel retailer Boohoo has teamed up with technical testing firm TÜV Rheinland to launch a garment testing facility.

The goal will be to provide a high-quality in-house garment testing facility to its brands and suppliers.

'The Lab,' which will be based at the company's Manchester headquarters, will be cost-effective as well as quick and efficient.

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In addition to having state-of-the-art washers and dryers, the many technologies to be employed include X-ray fluorescence guns and dye-migration testing. 

In addition, the company has begun acquiring materials directly from textile mills, and 'The Lab' will assist in the testing of these fabrics for quality and durability.

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The goal is to instill customer trust in the textiles' long-term durability.

The Boohoo Group is a British online fashion shop that caters to young people aged 16 to 30. The company was established in 2006 and had revenues of £856.9 million in 2019.

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CREDITS: Apparel Resources.

16 March 2022, Mumbai:

Bangladesh is fast emerging as a highly lucrative market for Indian consumers looking to buy cheap ready-made garments.

The country is home to several local and international brands and merchants setting up production units and increasing their sourcing from the country. A robust supplier of formal shirts, tops, denim trousers, underwear, polo shirts, T-shirts, and bottoms to India’s middleclass,

Bangladesh supplied garment products worth $365.94 to India's middle class from July to December this fiscal year.

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Garments worth $365.95 million were supplied during the period an increase of 58.07 per cent in exports from the same period last year. Widening middle class fuels demand Demand for Bangladesh garments in India is being driven by growing middle-income groups.

Many Indian stores offer western clothing from Bangladesh. Garments are imported from Bangladesh and sold in the Indian markets.

A few retailers also import clothing items from Dubai to make orders with Indian manufacturers, who then purchase items from Bangladesh.

As Md Shahidullah Azim, Managing Director, Classic Fashion Concept says, a large number of Indian manufacturers are making orders in Bangladesh and re-exporting them to other nations. Another leading Bangladeshi apparel manufacturer, Ananta Group sells garments worth $1 million in India each year, informs Sharif Zahir, Managing Director.

India also permitted duty-free import of Bangladeshi garments under the SAFTA agreement in 2010. This has helped boost imports steadily. Geographical proximity, cheap transportation drive export RMG exports from Bangladesh are on the rise due to its geographical proximity to India.

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The country offers cheap transportation encouraging importers to acquire items for both local and global brands. Bangladesh now aims to boost garment exports with new government initiatives and improvement in bilateral connectivity between the two nations.

For the first time, Bangladesh's exports to India are set to exceed $2 billion by the conclusion of this fiscal year, says Faruque Hassan, President, BGMEA. In June 2022, BGMEA will attend a clothing trade event in Bengaluru comprising exhibitors from Bangladesh, Myanmar, and Vietnam.

The association will also send a business team to India to examine commercial and investment opportunities in Bangladesh.

Adapting to changing demands.

The ability of Bangladesh's RMG exporters' to recover quickly from the pandemic is an indication of its perseverance, resilience, and innovation.

These attributes are helping RMG exporters adapt and evolve with customers’ changing needs and bridge trade deficit with India.

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14 March 2022, Mumbai:

The Global Athleisure Market is estimated to be USD 144.25 Bn in 2021 and is expected to reach USD 281.4 Bn by 2026, growing at a CAGR of 14.3%.

• Athleisure, a type of hybrid clothing, is a fabricated style of clothing typically worn during athletic activities and in other settings, such as at the workplace, at school, or at other casual or social occasions.
• Athleisure outfits can include yoga pants, tights, sneakers, leggings, and shorts, that "look like athletic wear", characterized as "fashionable, dressed up sweats and exercise clothing".
• The idea is that gym clothes are supposedly making their way out of the gym and becoming a larger part of people's everyday wardrobes. 
• Athleisure can be considered as a fashion industry movement, enabled by improved textile materials, which allow sportswear to be more versatile, comfortable, and fashionable.

Market Dynamics

The major factors driving the growth of the global athleisure market are the increase in the adoption of attractive and stylish athleisure clothing in offices and workplaces, the rise in the trend of health and wellness.

Furthermore, unique brand efforts by manufacturers, which include advanced features of colors, fabric, comfort, and styling fashionable casual wear and the celebrity endorsements and social media participation by key players, have shifted millennials' and young customers' perceptions towards athleisure products, thus driving the market growth.

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Market Segmentation

The Global Athleisure Market is segmented further based on Product Type, Distribution Channel, End User, Fabric, and Geography.

Recent Developments

1. Puma & ac Milan launch new away kit celebrating fondazione milan promoting "from Milan to the world" initiative. - 21st July 2021

2. Puma Launches New Era with The Ultra 1.3 Featuring A Unisex And A Women-Specific Fit. - 15th July 2020

Report Highlights:

A complete analysis of the market, including parent industry Important market dynamics and trends Market segmentation.

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CREDITS: Wikipedia Research & Markets.

17 March 2022, Mumbai:

Ethnic wear and lifestyle retailer Jaypore opened its second Mumbai store at Phoenix Palladium in the Lower Parel district.

The new store features a wide range of products retailed on the brand’s online platform.

It has dedicated sections for womenswear, menswear, jewellery, and home.

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One segment of the store is dedicated to saris and features a rainbow selection of traditional weaves.

Another segment is dedicated to men’s classic kurtas while an enclave showcases the brand’s homeware line complete with statues, tableware, and other decorative items.

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The interiors of the store are inspired by temple bells and traditional crafts.

The store showcases its garments on gold racks while central islands are used to display accessories including handbags and shawls.

The store also displays a wide selection of silver jewelry in glass cabinets in its own section.

Having an open, transparent storefront, the store also features large TV screens which exemplify the brand’s ‘modern take on tradition’ aesthetic.

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15 March 2022, Mumbai:

Craft-based fashion and lifestyle brand Good Earth plans to open a concept store dedicated to apparel in Mumbai.

The store will showcase ready-to-wear collections from brands including Raw Mango, Eka, Tilla, Péro, 11:11, Anavilla, Flame, Buna, Kashmir Loom, Ashdeen, and Kesya.

Aurus Jewels will also retail its fine jewellery from the space.

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The store will also house Good Earth’s private label brands Sustain and Flow and launch with their spring 2022 collections.

Shoppers will also be able to meet the designers for styling advice and insights into their work, Good Earth wrote on Facebook.

The bright, open space was designed by Shani Himanshu who is also the founder of apparel brand 11.11/ eleven eleven.

The interior architecture and lighting design were conceptualised by Milan-based business Conzatti Solanki Architects with Paola Conzatti, Kalpesh Solanki, and Daniele Barbadoro.

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CREDITS: As per a Fashion Network report.

12 March 2022, Mumbai:

India’s leading institute in creative studies, Pearl Academy has collaborated with Fashion Design Council of India (FDCI), to provide an enhanced learning experience to the students through a series of programs and industry events spread over the next few months.

Through this collaboration, Pearl Academy will provide students an opportunity to directly interact with India’s key designers for a more immersive experience of the high-tech fashion industry.

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The enhanced partnership with FDCI will ensure the right skill sets that the students need to nurture and develop as designers of tomorrow. The enhanced learning experience includes: -Fashion Week-

In the continuity of the association over the last six years, Pearl Academy’s graduating students will continue to showcase their best creations at FDCI x LFW Fashion Week. -Setting up of a Designer’s Club with leading members of the fashion fraternity under which designers will mentor and inspire a group of students from Pearl Academy.

This event will be held across Pearl Academy’s campuses, providing a platform for mentoring and counselling the students by the industry experts on various aspects of the fashion industry.

Idea Generator will be an event hosted by FDCI with fashion experts (designers, editors, and stylists) where students from Pearl Academy will participate to delve into new fashion ideas and future fashion trends. -Brand Moods will be a live interactive web series where senior designers will talk to Pearl students about their journey from being a label to becoming a successful brand.

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CREDITS: The Print report.

17 March 2022, Mumbai:

Dialogue, men’s involvement, good legislation and time.

A new report from ILO identifies these and other ingredients of successful actions to eliminate gender inequality in Asia’s garment sector.

The garment sector offers jobs and opportunities to millions of women across Asia. Yet despite forming the backbone of the industry’s workforce, gender inequality is still common throughout the sector.

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Women are paid less than men, have fewer opportunities for advancement, suffer workplace violence, harassment, and discrimination, as well as lack voice and influence at decision-making levels.

At home, women also bear the burden of unpaid care work which affects their opportunities.

These issues are by no means new, with wide-ranging efforts taking place over the years to address many of them.

But of all of the actions carried out, what has really made a difference? In July 2020, the International Labour Organization (ILO’s) Decent Work in Garment Supply Chains Asia project, funded by the Swedish international development agency (Sida), launched a public call to identify promising practices.

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A number of industry stakeholders responded, sharing lessons from their initiatives working to tackle gender inequality in the sector.

An analysis of the submissions was conducted and common themes drawn out.

The results have now been published in a new report entitled ‘Promising practices, experiences and lessons learned in eliminating gender inequality in the garment sector in Asia.’

The report aims to help build a shared knowledge base of “what works” in the garment sector and to identify key actions towards addressing gender gaps.

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