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Apparel 29-02-2024

Spykar outlines expansion plans for FY’25

Denim and apparel brand Spykar has outlined ambitious expansion plans for FY’25, set to commence in April. The company aims to inaugurate 40 new brick-and-mortar stores with a strategic focus on franchise launches across India.

The brand intends to strategically locate these stores across the nation to maximise the brand’s reach and accessibility to customers, says Sanjay Vakharia, CEO.

These announcements were made on the sidelines of a panel discussion organised by the Clothing Manufacturer’s Association of India at Bharat Tex 2024.

Previously, Spykar had disclosed its intentions to strengthen its presence in Tier II and III cities, responding to the escalating demand for branded apparel in non-metro areas. The brand adopts an omni-channel retail strategy, supplementing its brick-and-mortar stores with a direct-to-customer e-commerce platform.

According to its website, Spykar boasts over 2,250 points of sale, inclusive of more than 300 exclusive brand outlets. Since its inception in 1992, Spykar has been a part of the Metdist Group, a business entity promoted by the Bagri family since 2014.

Apparel 29-02-2024

Spykar outlines expansion plans for FY’25

Altan, President IAF: War harms all, hoping for peace!

29 February 2024, Mumbai

Salil Chawla, DFU Publications Director Salil Chawla had the opportunity to interact at the Shahi Exports signing membership ceremony with the IAF at the Bharat Tex 2024 Expo with Cem Altan, President of the International Apparel Federation, also a manufacturer from Turkey.

Altan stated, introducing himself," I mainly work on jerseywear for the UK and US markets. And I also represent the Turkish Clothing Manufacturers Association and the Istanbul Apparel Exporters Association in Turkey.".

Q: Could you elucidate, throw some light on this MOU exactly?

Altan: Well, actually, this is not an MOU. This is a membership signature. Since I became president, I have tried to extend the existence of IF to big manufacturing groups. And in India, we already have association members like CMAI and, among others, the Apparel Exporters Association of India.

But we didn't have any corporate members. So we have been talking to Shahi Group because they are one of the biggest export companies from India. And they have also been following us closely for the last couple of years.

And we talked to them for the last three years, and finally they decided to join IF. And I'm very happy for that because we need strong voices for manufacturers to make themselves understood on the apparel platform.

As you know, we have a lot of people who are interested in apparel. So we had difficulties during the pandemic, and really, brands had failed, you know, compliance, compliance, financial compliance. A lot of companies didn't get paid, and a lot of cancellations happened.

And some of them changed their minds, and, you know, with the sport of social media. But we realized that there is really nothing to protect the suppliers and manufacturers against the brands. Because when brands want to work with you, they put in front of you a big contract that only covers their own interests. There is nothing for the manufacturers in that contract. So we prepared the white paper under the initiative of SDI, which is the Sustainable Terms of Trade Initiative.

We have been working on this with GIZ from Germany. They are supporting us with the members of IF. The STTI project is now accepted by the OECD and the European Parliament. Our project and our requirements from the grants have been accepted, and they are now being considered by the EU Parliament.

So hopefully there will be some regulations soon to protect manufacturers. Also, we have problems with audit fatigue. As you know, every company that works with you wants an audit. So we have an audit, a social audit, a physical audit, and an environmental audit.

But each company you work with asks for different audits, but all the same things. They look at the same things, so nothing is different. So if you work with ten companies, you need to have ten different audits, but they are all the same.

And this is also an expensive process for grants, and it is also more time-consuming. When they come to the factory for an audit, it takes a lot of attention.

The other important thing is as you know, there are a lot of new legislations in the EU and the United States, and we have to really comply with these legislations, especially the Green Deal for the European Union, which is very important.

The decarbonization and carbon zero programs in 2000, 2030, 2040, and 2050 are zero carbon programs. Yeah, and also, a lot of countries now applying EPR, Expensive Produce Responsibility, and Extended Produce Responsibility, which is very important and there are a lot of responsibilities on suppliers as well as brands to recollect and recycle their products

We have to fulfill all all these requirements and if you don't, a lot of beauties will be on top of the suppliers, so this is important and also have to invest on green factories You know that using renewable energies, we recycle the water, use less water, and use less energy. We also adjust our own production carbon emissions.

And there are a lot of things and a lot of challenges happening. And we have to really work hard to really improve our industry, make it greener, more productive, and more digitalized. And of course, traceability and transparency are very important because soon there will be a product passport, and consumers want to know where the fabric or fiber comes from and where garments are made.

So in this passport, consumers will see everything, and that's why transparency and traceability are very important. So our business is hard business. And I hope that these wars are over, as all the supply countries. are affected by them.

Also, another problem we have now is the logistical problem because of the Red Sea. A lot of ships going through the Red Sea channel have to go through South Africa now.

So that is also increasing the delivery times for the brands. So this way, they also realize how important it is to work with near hubs, closer hubs as well. Says IAF President," And this is where Turkey comes into big importance because Turkey is a safe haven for retailers, and now they have been away from Turkey for some time because of the prices.

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Apparel 29-02-2024

Reliance Retail-led label Yousta launches new store in Surat

24 February 2024, Mumbai

Reliance Retail's youth-oriented fashion label, Yousta, has made its debut in the retail market of Surat, Gujarat, with the aim to captivate the fashion-conscious demographic with its trendy merchandise.

Situated within the Reliance mall in Udhna, the newly unveiled store in Surat showcases a diverse array of trendy outfits, unisex apparel, and character-themed merchandise, along with weekly fashion releases through its distinct "Starring Now" collection. Complementing its fashionable offerings, the store provides a contemporary shopping experience enhanced by technology, featuring QR codes for effortless information retrieval, self-service checkout counters for speedy transactions, and charging stations for electronic devices.

Yousta has been steadily expanding its footprint across different regions, with a particular focus on Gujarat, offering chic and affordable fashion tailored to the tastes of the younger generation.

Since its establishment in August 2023, Yousta has rapidly gained traction as a premier destination for budget-friendly shopping, addressing the ever-evolving preferences of youthful consumers. With its stylish garments priced below Rs 999, and the majority falling below Rs 499, Yousta is dedicated to democratizing fashion accessibility.

Demonstrating its commitment to community involvement, the Surat branch of Yousta has partnered with a non-profit organisation, allowing customers to donate old clothing items, thus supporting community initiatives and promoting sustainable practices.

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Apparel 24-02-2024

Reliance Retail-led label Yousta launches new store in Surat

Benetton unveils bold SS24 collection: 'Be On' for summer

23 February 2024, Mumbai

United Colors of Benetton unveils its Spring/Summer 2024 collection, encapsulating the essence of summer with a fusion of timeless elegance and contemporary flair. Under the creative direction of Andrea Incontri, the collection, themed ‘Be On,’ showcases a vibrant array of garments designed to celebrate individuality and style.

Denim takes center stage, featuring prominently across various pieces such as miniskirts, jumpsuits, and jeans in diverse silhouettes. The collection embraces utility-driven designs, with unlined blazers, buttoned dresses, and midi skirts offering versatility for everyday wear.

Color remains a key element, with pastel shades infusing sophistication into tweed suits and sweaters adorned with rhinestone collars. Vibrant hues like red, green, pink, and blue dominate summer blazers and t-shirts, while fruity prints and floral motifs add a whimsical touch.

The iconic polo shirt receives a contemporary twist, transcending gender boundaries with its democratic elegance. Stripes make a bold statement across poplin shirts and cotton jerseys, adding versatility to summer dressing.

Light-as-air knitwear, featuring crochet designs, complements skirts and maxi dresses, offering both comfort and style for the warmer months ahead. The collection for both men and women celebrates practicality and clean-cut aesthetics, with fun motifs adorning boxy shirts and oversized t-shirts.

Collared shirts, crafted from organic cottons or openwork jerseys, exude refinement and timeless appeal. Placed prints in refreshing hues of aqua green, light blue, and faded pink evoke the essence of summer, making United Colors of Benetton's SS24 collection a must-have for those seeking contemporary fashion with refined ease.

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Apparel 23-02-2024

Benetton unveils bold SS24 collection: 'Be On' for summer

Accord industry status to the retail sector, urges CMAI

28 February 2024, Mumbai

The Clothing Manufacturers Association of India (CMAI) has urged the government to accord industry status to the retail sector, emphasising the need for streamlining the foreign direct investment (FDI) policies particularly in single-brand retail.

Discussions at a closed-door meeting attended by top retailers such as Aditya Birla Fashion and Retail, Bestseller, Biba, TCNS Clothing, Shoppers Stop, and government representatives including Rohit Kansal from the Ministry of Textiles, centered around the potential and challenges of the retail industry in India.

Spotlight

Rahul Mehta, Chief Mentor, CMAI, highlighted, there is a unanimous desire among stakeholders for the retail sector to be recognised as an industry. Currently subject to varying state regulations, It is important for the central government to standardise policies and decision-making processes, he added. The retail industry needs to be treated on par with manufacturing industries, enabling more cohesive policymaking and support mechanisms, he added further

The meeting also raised concerns over the complexities surrounding FDI regulations, particularly for single-brand retailers operating multiple brands. The cumbersome process of obtaining licenses and establishing multiple entities was identified as a barrier to foreign retailers seeking to enter the Indian market.

CONTEXTUAL

In response to these challenges, CMAI said, it intends to submit a white paper to the government outlining industry obstacles and proposing measures to enhance the ease of doing business for retailers. Additionally, the association advocated the establishment of a retail upgradation fund to support the expansion of small brands' into smaller towns and cities.

iNTERESTING DATA-POINT

Deloitte's 2023 report estimates, valued at $930 billion in 2022, India’s retail market is projected to grow to $1,930 billion by 2030. Against this backdrop, the call for industry status and policy reform underscores the sector's pivotal role in India's economic landscape.

Apparel 28-02-2024

Ritu Kumar teams up with Wed Me Good for a bridal fashion event

24 February 2024, Mumbai

Esteemed luxury traditional and occasion wear brand, Ritu Kumar joined forces with the weddings business Wed Me Good to orchestrate a captivating bridal fashion event in the heart of Mumbai. This exclusive affair boasted an interactive session featuring the renowned celebrity makeup artist Namrata Soni.

Dubbed as 'Bespoke Bridal Affair,' Ritu Kumar's event served as a platform to unveil the brand's latest collection of lehengas and sarees tailored for the spring wedding season. The event not only showcased timeless classics such as red and ivory lehengas but also introduced ornate overcoats in rich jewel tones and dazzling gowns.

The event was a testament to Kumar's commitment to curating unforgettable experiences for soon-to-be brides in Mumbai, the company stated. The highlight of the event was the exclusive bridal makeup masterclass conducted by the illustrious Namrata Soni.

Founded by the visionary designer Ritu Kumar, the eponymous label stands as one of India's oldest design houses. With a workforce exceeding 800 employees and a network of over 50 stores spanning across the nation, Ritu Kumar's empire comprises three distinct brands: 'Ritu Kumar', 'Label Ritu Kumar', and the esteemed bridal couture line, 'Ri'.

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Apparel 24-02-2024

Ritu Kumar teams up with Wed Me Good for a bridal fashion event

Fashion Startups: Disrupting the industry, one stitch at a time

23 February 2024, Mumbai

The fashion industry is undergoing a radical transformation, driven by a wave of innovative startups challenging the status quo.

These young companies are strategically changing market dynamics, rewriting the rules of engagement with customers, and carving out new pathways for a more sustainable and inclusive future.

Multiple data-points

The global fashion tech market is estimated at $532.9 billion in 2023, and is expected to reach $1.8 trillion by 2028, at a CAGR of 23.9 percent, as per Allied Market Research. What works for startups is that they prioritize personalization, on-demand services, and direct-to-consumer strategies, fostering deeper customer relationships and bypassing traditional retail channels.

AI-powered tools analyze customer data to predict trends, optimize inventory, and personalize marketing campaigns. Eco-conscious startups are leading the charge, using recycled materials, upcycling processes, and transparent supply chains. What works for start-ups is their business model.

Key growth drivers

The growing smartphone penetration and mobile shopping convenience drive online fashion sales, a key market for startups. Social media platforms like Instagram and TikTok are powerful marketing tools, reaching targeted audiences and building brand communities. The market is being driven by millennials and Gen Z.

These generations prioritize experience over ownership, embracing sustainability, inclusivity, and personalized shopping, which aligns perfectly with many startup offerings.

What works for start-ups is:

Direct-to-Consumer (DTC) model: Bypassing traditional retailers, startups like Everlane and Reformation connect directly with customers, offering transparency in sourcing and production. This allows for faster trend adoption, reduced costs, and better brand control.

Personalization: Utilizing AI and analytics, startups like Stitch Fix and Rent the Runway personalize recommendations, optimize inventory management, and predict trends. They curate personalized shopping experiences, leveraging data and algorithms to recommend styles and sizes tailored to individual preferences.

Sustainability: Consumers are increasingly demanding eco-friendly options. For example, Patagonia and Veja champion ethical and eco-conscious practices, using recycled materials, fair trade labor, and minimizing environmental impact. This resonates with a growing segment of conscious consumers.

Technology integration: Virtual try-on tools and augmented reality experiences offered by startups like Zepeto and Wannaby bridge the gap between online and offline shopping.

Subscription services: Platforms like Nuuly and Le Tote offer clothing rental subscriptions, catering to the desire for variety and sustainability without ownership burden.

However, the path to a successful startup business is not easy. The market is saturated, making it difficult for new entrants to stand out. Moreover, brand building and customer acquisition are not easy tasks.

Building brand awareness and trust takes time and resources, especially against established players. Then, achieving sustainable margins can be challenging, particularly for smaller startups with limited economies of scale.

Curated solutions chronicled

The business models vary greatly, with some focusing on subscription boxes, curated shopping experiences, or DTC sales. Profitability depends on factors like product margins, customer acquisition costs, and operational efficiency.

Scalability can be achieved through partnerships, technology adoption, and expanding product offerings. While many startups started online, some are venturing into physical stores to offer a more immersive brand experience and cater to customers who prefer offline shopping.

Emerging landscape

Pop-up shops and collaborations with established retailers are gaining popularity.

Fashion startups are revolutionizing the industry with innovative approaches, catering to evolving consumer preferences, and driving positive change.

While challenges remain, their agility and focus on sustainability, personalization, and technology position them for continued growth and disruption.

As the industry evolves, it will be fascinating to witness the future pathways these innovative companies forge.

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Apparel 23-02-2024

Skechers named official kit provider for Mumbai Indians

Marking the brand’s foray into the world of cricket, Skechers has been named as the official kit provider for the Mumbai Indians, a prominent team in the Indian Premier League.

As part of this exciting venture, Skechers India has undertaken the task of manufacturing the official playing kits for both the men's and women's teams of the Mumbai Indians. The brand has launched exclusive jerseys crafted by renowned fashion designer Monisha Jaisingh for the women's team, adding a touch of elegance and style to the players' attire.

The design of the jerseys is inspired by peacock as a symbol of strength and pridce, says designer Monisha Jaisingh. The vibrant blues representing the peacock's feathers, complemented by coral-peach tones inspired by its stem, and the gradient pattern resembling its majestic spread, all contribute to a design exuding fierceness and beauty, she adds.

Rahul Vira, CEO, Skechers Asia affirms, the fusion of Mumbai Indians' winning spirit, Jaisingh's design expertise, and Skechers' dedication to performance and comfort will redefine on-field style besides creating memorable moments for players and fans alike.

Widely available across India, Skechers' products can be accessed through its e-commerce platform, retail outlets, and various third-party retailers nationwide.

Apparel 26-02-2024

Skechers named official kit provider for Mumbai Indians

The Souled Store debuts into Kerala with a store in Kozhikode

24 February 2024, Mumbai

Renowned for its fusion of streetwear and licensed merchandise, The Souled Store has marked its inaugural entry into Kerala's retail landscape with the inauguration of its first brick-and-mortar outlet in Calicut, also known as Kozhikode. Nestled within the bustling precincts of Gokulam Galleria Mall, this strategic move underscores the brand's commitment to expanding its footprint in the southern region of India.

The storefront boasts a striking bright red façade adorned with the iconic, illuminated brand logo, featuring The Souled Store's signature ghost-like mascot. Stepping inside, patrons are greeted by a vibrant, contemporary ambiance, accentuated by the brand's extensive array of character goods and official apparel merchandise tastefully on display.

Originating from Mumbai, The Souled Store has carved a niche for itself, catering to avid enthusiasts through its direct-to-customer e-commerce platform and a network of over 22 brick-and-mortar outlets across various cities, including Mohali, Bengaluru, Chennai, and Mumbai. Since its inception in 2013, the brand has remained steadfast in its dedication to offering a diverse range of apparel featuring beloved characters from an array of franchises, encompassing the enchanting world of Harry Potter, the iconic Power Puff Girls, as well as the illustrious Marvel, DC, and Disney universes, among others.

With its foray into the vibrant retail landscape of Kerala, The Souled Store endeavors to captivate the hearts of aficionados, offering a captivating fusion of pop culture-inspired fashion and licensed merchandise. Through its distinctive blend of creativity, innovation, and unwavering passion, the brand continues to redefine the contours of contemporary streetwear, establishing itself as a quintessential destination for discerning consumers across the nation.

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Apparel 24-02-2024

The Souled Store debuts into Kerala with a store in Kozhikode

Abraham & Thakore unveil Spring-Summer 2024 edit of the ‘Body Language’

23 February 2024,

Mumbai Run by designer duo David Abraham and Rakesh Thakore, esteemed lifestyle brand Abraham & Thakore has unveiled the Spring-Summer 2024 edition of its collection titled ‘Body Language’.

This captivating collection encompasses a range of apparel including t-shirts, dresses, pants, and more, meticulously crafted using an array of textiles and traditional crafts such as Chettinad checks, Maheshwari borders, Gingham weaves, and intricate embroideries.

Previously showcased on the Sustainable Fashion Day of the Lakme Fashion Week, ‘Body Language’ is a testimony to Abraham & Thakore's commitment to sustainability and innovation in fashion.

The patterns in the collection draw inspiration from visual frames and spatial organisation, notes Abraham. Stripes, color blocks, and checks serve as foundational elements akin to punctuation and structure in language, enhancing coherence and legibility, he adds.

Echoing his sentiments, Thakore emphasises, this collection celebrates the timeless art of self-expression through fashion. It aims to spark meaningful conversations and transcend the barriers of language.”

The Spring-Summer 2024 edition of the ‘Body Language’ collection is available at Abraham & Thakore outlets located at Dhan Mill, Phoenix Palladium Mumbai, Jio World Drive, as well as online platforms.

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Apparel 23-02-2024

Abraham & Thakore unveil Spring-Summer 2024 edit of the ‘Body Language’

Kazo unveils new Spring/Summer 2024 collection with Janhvi Kapoor

24 February 2024, Mumbai

Kazo has unveiled its highly anticipated Spring/Summer 2024 collection, Kazo 2.0, with Bollywood actress Janhvi Kapoor as its muse. This collaboration not only showcases the brand's versatility but also epitomizes empowerment and individuality.

The collection boasts a vibrant yet sophisticated color palette, evoking romance and elegance. Featuring a wide range of printed co-ord sets, chic shirts, statement blazers, floral tops, trendy trousers, and captivating dresses, Kazo 2.0 offers a blend of comfort and style. Kapoor's allure effortlessly permeates through each piece, offering versatile styling options for various occasions, be it social gatherings, basking under the summer sun, or commanding attention in corporate settings.

Divya Aggarwal, Creative Director, Kazo, affirms, the collection embodies diverse styles and elevated fashion, seamlessly integrating work, social, and glamour aesthetics. Departing from its traditional party-centric focus, Kazo 2.0 extends an inclusive invitation to embrace elevated clothing. The collection resonates with Kapoor’s personal style, reflecting empowerment, comfort, and readiness to shine on any occasion.

In line with its commitment to sustainability, the collection incorporates BCI cotton and a variety of natural fabrics such as linen, viscose, cotton gauze, blended linen, and textured dobbies. Kazo has meticulously crafted each piece to ensure that every woman experiences the perfect fusion of confidence and comfort.

With this collaboration, Kazo aims to engage its diverse customer base, offering a blend of superior craftsmanship, eco-conscious elements, and timeless elegance.

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Apparel 24-02-2024

Kazo unveils new Spring/Summer 2024 collection with Janhvi Kapoor

Victoria’s Secret expands with new stores in Gurugram and Mumbai

24 February 2024, Mumbai

Renowned American specialty retailer, Victoria’s Secret has expanded its presence in India with the opening of new stores in Gurugram and Mumbai.

The latest additions are located at Ambience Mall in Gurugram and Phoenix Marketcity in Kurla, Mumbai. Victoria's Secret is introducing its innovative ‘Store of the Future’ concept at these locations to offer customers a more engaging shopping experience. Both stores feature the complete range of Victoria's Secret beauty products and accessories, including the newly launched Bare Rose collection.

Tushar Ved, President, Apparel Group India, says, these additions align seamlessly with the company’s vision to offer unparalleled luxury and style to customers. He emphasised on the brand's commitment to provide immersive shopping experiences that highlight the iconic allure of Victoria's Secret.

Victoria's Secret forayed into the Indian market in 2021 through a partnership with Apparel Group India, initially establishing its presence with an e-commerce platform. Since then, the brand has been expanding its physical retail presence across the country.

In Q3 FY’23-24, Victoria's Secret opened over four new stores, including two in Pune, and one each in Hyderabad and Bengaluru. Additionally, it recently launched its first beauty store in Mumbai.

Founded in 1977 by Roy and Gaye Raymond, Victoria's Secret has evolved into a prominent American retailer of lingerie, clothing, and beauty products. It currently operates approximately 1,360 retail stores in 70 countries worldwide, according to its official website.

The brand’s expansion in India began in 2022 with the opening of its first physical store at Palladium Mall in Mumbai, followed by another store at Ambience Mall in Vasant Kunj, New Delhi. Subsequently, Victoria's Secret continued its expansion by inaugurating its first store in Pune at Phoenix Mall of the Millennium in November 2023.

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Apparel 24-02-2024

Victoria’s Secret expands with new stores in Gurugram and Mumbai

Bombay Shirt Company expands with a new store in Delhi

23 February 2024, Mumbai

An esteemed apparel and fashion brand hailing from Mumbai, Bombay Shirt Company has expanded its reach with the inauguration of a new store at the Nexus Select Citywalk in Saket, Delhi. Situated on the mall's second floor, this latest addition underscores the company's commitment to providing its clientele with convenient access to its offerings.

Established in 2012, Bombay Shirt Company has carved a niche for itself in crafting custom shirts tailored for both men and women, with an emphasis on e-commerce as evidenced by its LinkedIn profile. Bolstered by a recent funding round of $8 million, the company boasts a diverse portfolio encompassing brands such as Bombay Shirt Company, Cityof, Korra, and Pause.

As per the company's official website, Bombay Shirt Company has established its presence across several key cities. These include Ahmedabad, Chennai, Hyderabad, Jaipur, and Pune, each hosting one store, while Bengaluru accommodates three outlets. In the Delhi-NCR region, the company operates four stores, and in Mumbai, it boasts seven locations.

Additionally, Bombay Shirt Company has ventured into the international market with a store in New York, culminating in a total of 20 stores worldwide. This expansion mirrors the brand's commitment to offering high-quality apparel to discerning customers globally.

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Apparel 23-02-2024