Brands-To-Retail Hits: 3258

ASCI overrules Amul Macho’s plagiarism complaint against 'Lux Cozi'

Brands-To-Retail Hits: 3258
ASCI overrules Amul Macho’s plagiarism complaint against 'Lux Cozi'
Brands-To-Retail Hits: 3258

28th September 2021, Mumbai:

The Advertising Standards Council of India (ASCI) has overruled the complaint filed by innerwear brand Amul Macho against Lux Cozi on its latest advertisement starring actor Varun Dhawan.

Earlier this month, Amul Macho had accused Lux Cozi of copying its 'Toing' ad from 2007 and subsequently approached ASCI to intervene. However, after inspection, the ASCI dismissed Amul Macho’s accusation of plagiarism against Lux Cozi as ‘baseless’.

Consumer Complaints Council (CCC) also dismissed claims of similarity between the Lux Cozi’ and Amul Macho advertisemnts in terms of general layout, copy, slogans, visual presentations, music, or sound effects, to suggest plagiarism.

The CCC further concluded that Lux's advertisement was not in contravention of chapter four of the ASCI Code related to fairness in competition and rejected Amul Macho's complaint.

The win reiterates Lux’s brand equity over baseless claims by Amul Macho, says Saket Todi, Executive Director, Lux Industries.

ASCI unveils new brand identity

 

TOP 5:

1. Flipkart, an Indian e-commerce company, collaborates with PUMA on the ‘1DER' line, which features batsman KL Rahul

2. Consumers will determine growth of sustainable fashion e-comm in India

3. Myntra to offer 1 mn styles from about 7,000 brands at the 'Big Fashion Festival'

4. Maharashtra government honors VIP as 'Best Innerwear Brand' for 2021-22

5. Nike strengthens retail presences with new store at DLF Mall of India,Noida

 

Return to homepage

 

Author’s Posts