Peter England launches new ‘Biker’ collection with Bajaj Avenger
28th September 2021, Mumbai:
Butt Chique, the new shapewear brand by designer Kamakshi Agarwala has launched a range of seamless shape-wear, body tapes, and nipple pasties, etc. The range accentuates the curves of a woman and gives her the confidence to wear any outfit by providing a smooth base underneath.
As a part of R&D for the brand, Agarwala conducted door-to-door survey on women of various sizes to try on the brand’s shape-wear. Urging 150 women to try on every different size of shape-wear, she discovered that a women with a ‘L’ type body shape could also wear size ‘M.’ This process helped her standardize shape wear and give it a size chart. All products offered by Butt-Chique are free from labels/tags with full disclosure at the back. The brand uses zero plastic in its packaging and keeps the packaging box minimalistic and free from any fancy laminations.
TOP 5:
2. Consumers will determine growth of sustainable fashion e-comm in India
3. Myntra to offer 1 mn styles from about 7,000 brands at the 'Big Fashion Festival'
4. Maharashtra government honors VIP as 'Best Innerwear Brand' for 2021-22
5. Nike strengthens retail presences with new store at DLF Mall of India,Noida
