Ekta Saran is VP at Aditya Birla Fashion and Retail (ABFRL)
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18 December 2021, Mumbai:
Ekta Saran is VP brand head StyleUp at Aditya Birla Fashion and Retail (ABFRL).
She is a retail professional with expertise in turnarounds and transformations of businesses.Saran joins Aditya Birla Fashion from the Tata Group-owned Trent where she spent over two decades in various roles.
With revenue of Rs 5,249 crores and spanning a retail space of 8.4 million square feet, Aditya Birla Fashion and Retail (ABFRL) is India’s first billion-dollar pure-play fashion powerhouse with an elegant bouquet of leading fashion brands and retail formats.
It brings together the learnings and businesses of two renowned Indian fashion icons, Madura Fashion and Lifestyle and Pantaloons, creating a synergistic core that act as the nucleus of the fashion businesses of the Aditya Birla Group.
As a fashion conglomerate, the group has a strong network of 3,212 brand stores across the country. It is present across 31,000 multi-brand outlets and 6,800 point of sales in department stores across India.
It has a repertoire of leading brands such as Louis Philippe, Van Heusen, Allen Solly and Peter England.Pantaloons is one of India's largest fast fashion store brands.The company also holds exclusive online and offline rights to the India network of the American fast fashion brand Forever 21.
