Indian Terrain forges ahead with a strong Pan-India presence
16 December 2021, Mumbai:
Indian Terrain was one of the first brands to tap the semi-formal category. The trend took over thanks to the IT boom and office wear started to change. Indian Terrain has now become a workwear brand. Based in Chennai, Indian Terrain was founded with the aim of providing men in India with premium smart casual clothing.
It opened its first store in 2000. Two decades later, products are available at over 1000 multi-brand outlets, over 400 doors of large format stores, 200 exclusive brand outlets, and as well as key e-commerce platforms. It has not only become a pan-India brand but has also been a leader when it comes to sustainability.
Indian Terrain was the first Indian high street brand to get the Fairtrade Label certification. It is a pan India player now and the percentage of sales between the rest of the country and the south is even. In certain product categories, the northern, western, and eastern regions are stronger. The brand gets a balanced reception from customers across the country to its overall portfolio. There is significant traction in Bihar.
Though Uttar Pradesh has always been a strong market, the east, northeast, central India are also doing good business.
In Q2 20 percent of the brands, sales were from e-commerce as against 5 percent pre-pandemic. Last year, during the pandemic, the brand invested to strengthen its web store. Today, Indianterrain.com generates 10 per cent of all online sales. Our products are also there on sites like Flipkart, Amazon, and Myntra.
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