EROTISSCH by AAKAR Intimates: A brand to watch out for

11 November 2021, Mumbai:

Aayuushi Agarwal, a professionally trained fashion designer, and Anushka Agarwal, a Fashion Stylist & Photographer with hands-on expertise in lingerie product designing & development. In short Co-Founders have hands totally on desk. Started way back in 2019 for the women on the go under the entity of Erotissch.

Our unique brand philosophy forms the basis of what Erotissch is focused on a target audience between 18-to-35-year-olds for working women wearing many hats.

The brand is into nightwear and intimate wear apparel manufacturing dealing with lingerie, enjoying a speciality in making lacy lingerie with lacey panties and lacey bras. The nightwear line will include a zero-waist Kaftan line. Besides being in beachwear, swimwear, loungewear, masks, and other accessories. The highlight of our product line includes inclusivity as we cater up to XXL which can go up to 6XL.

Erotissch fundamentally stands for immensely versatile and vibrant merchandise known for its designs & visual appeal. in the given trade segment.

One of the key growth drivers is our masks and accessories categories where our masks are made out of the waste fabric created out of the products we had made earlier. In fact, we utilized a lot of the waste material by creating masks during the first wave of Covid to optimise our resources and our commitment to the environmental impact of our business. This way, we are trying to be a zero-waste business enterprise by being a sustainable ethical fashion brand.

We have set international quality standards before us by using European laces and inputs used by companies such as Triumph and La Senza of the world besides being conscious of buying directly from the manufacturers. Our QC and Design team works on zero quality tolerance.

The brand boasts of being present widely across prominent online marketplaces, including Ajio, Myntra, Amazon, Flipkart, Shoppers Stop, Little Black Book, and additionally it has its own E-commerce. Looking seriously at expanding physical footprints to consolidate brand availability, access, and visibility.

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