Myntra to retail UK brand 'Missguided' in India

UK-based fashion brand Missguided will retail on Myntra. The brand has a super-trendy and collection for women 16 to 25 years. Its key products include figure-hugging dresses, hot crop tops, snazzy jumpsuits, casual party wear, and comfy nightwear, in both knitted and woven segments, among others.

With this collaboration, Missguided is targeting young women, who are typically urban trailblazers seeking the latest and trendiest in designs and styles across categories in the premium segment.

Missguided is popularly known for its smart play with silhouettes, progressive styles, and design-led tailoring across verticals.

Myntra will showcase 350 styles from the brand, to begin with, and will be adding new styles every week directly from the UK. Missguided believes in empowering women globally to be confident and own their narrative.

The brand has been created by drawing inspiration from this generation of fearless, real women, who are strong-willed, straight talkers, dreamers, and forward thinkers. Missguided’s designs are hand-picked from leading social media, street style, and popular culture trends, creating a brand that delivers everything a woman on the go needs to be unstoppable in the world today.

The brand will also have its own official brand store on the Myntra app, helping shoppers explore the brand and its proposition with much ease.

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