12th October 2021, Mumbai:
Fabindia has launched its festive collection ‘Jashn-e-Riwaaz’ which amalgamates celebration with meaningful craftsmanship. The designs and style of Jashn-e-Riwaz narrate a tale that works as a travelogue through the past.
The effervescent alta laal hues blend with sunheri gold while sapphire blues balance the joyous nostalgia with new memories.
The collection brings artisanal textiles and crafts forefront through its unique designs. It fuses the gorgeous weaves of Chanderi and Maheswari with the rich hues of Banarasi, and the delicacy of the Aari embroidery.
The beauty of Ajrakh, Dabu, and gold Khari prints on the garments are further enhanced by the textures of Tussar, Ghicha, and Gajji, on these stunning outfits.
Through its 61-year legacy, Fabindia celebrates artisans and crafts steeped in history and culture yet is relatable to the diverse diaspora of Indians all around the world. The brand’s festive collection this season focuses on a variety of themes that strengthen its foothold in the modern design and lifestyle world.
The brand has a retail network spanning 312 stores across the country and 12 international outlets besides a robust online presence.