10 March 2022, Mumbai:
As a part of a multi-year deal signed with Dollar Industries, Rajasthan Royals will sport the logo of the brand Dollar on their officer jerseys.
The partnership will help Dollar Industries enhance the brand visibility of its newly launched athleisure category across the country.
Vinod Kumar Gupta, Managing Director, Dollar Industries says, the association with Rajasthan Royals will enable the brand to leverage its-athleisure offerings nationally.
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The athleisure segment has been growing exponentially since the pandemic and contributing significantly towards enhancing the company’s market share.” Jake Lush McCrum, CEO, Rajasthan Royals adds, being a brand that serves millions of consumers across the country, with a large focus on Rajasthan, we look forward to supporting Dollar’s growth.
Kolkata-based knitwear manufacturer Dollar Industries is one of the leading players in the innerwear and athleisure segment with a strong presence across India.
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