15 December 2021, Mumbai:
FabIndia’s revenues fell 30 per cent during the year ended March 2021. This is the first time the firm has posted a loss and sales decline in over two decades. Hurt by pandemic restrictions, the ethnic retailer was forced to shut shop for several weeks followed by restricted timings throughout the year.
FabIndia, founded in 1960, started as an exporter of home furnishings. FabIndia has also launched four strategic business units, home, and lifestyle, personal care, FabCafe, and e-commerce.
FabIndia is India’s largest private platform for products that are made from traditional techniques, skills and hand-based processes. It believes in giving employment to craftsmen where they can do their work in their own environment.
FabIndia’s latest range for women and men has a color palette of aubergine, icy turquoise, and charcoal. The collection’s north Indian inspirations can be seen with layered styling and bold silver jewelry.
FabIndia retails from its dedicated e-commerce store and chain of outlets across India. The brand relaunched what was it is first-ever store in New Delhi in September and launched an ethical clothing line in the same month.
The brand is also planning an initial public offering. FabIndia has stepped into skincare and haircare. The new Fabessentials line launched with 70 different products features natural ingredients.
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