08 December 2021, Mumbai:
Ethnic wear brand Meena Bazaar is now on Myntra. Myntra’s aim is to bolster its ethnic wear offerings, create a strong impression in the minds of shoppers about Myntra and its fashion proposition.
Meena Bazaar made its debut on the platform with a selection of 350 premium women’s wear products including saris and lehengas and its collection will be expanded to feature 700 products in the coming two months.
The brand targets millennial and Gen Z shoppers. Meena Bazaar sees this alliance with Myntra as an opportunity for various customers to experience the brand who are currently unable to. From a product perspective, a number of products unavailable offline will be available on Myntra.
Meena Bazaar was originally founded in 1970 with a small boutique and now retails its ethnic wear internationally. The brand has 70 stores across India and retails in 45 countries.
Online multi-brand fashion retailer Myntra continues to be the destination of choice for leading brands to extend their offering to fashion-forward customers across the country. Customer convenience is enhanced by avoiding the current pollution levels, travel time, and costs associated with shopping offline.
Ethnic wear is a category with strong growth prospects and Myntra is betting big on this category.
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