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13 December 2021, Mumbai:
Myntra expects about seven lakh new customers on its platform during the End of Reason Sale (EORS) scheduled from December 18 to 23, 2021, with over 5,000 brands participating. The event is slated to cater to the fashion, beauty and lifestyle needs of over 40 lakh customers across the country.
About 45 percent of overall traffic is expected to come from Tier II and III cities.
Expanding its Omni network further, Myntra has integrated over 350 brands and 2,900-plus stores across the country. Omni-channel services are being offered in over 42 cities and across 1.4 lakh styles.
About 25,000 Kirana partners, including franchises, will cater to 80 percent of all deliveries this EORS. Myntra's Kirana model offers store owners an alternate source of income and livelihood which is amplified during EORS owing to the sheer volume of deliveries.
Myntra will go plastic-free with delivery packaging made from recyclable paper. In addition, Myntra uses recycled paper for cushioning articles and has replaced plastic for inner packaging wherever possible.
Giving a strong boost to its efforts in sustainability, two of Myntra's largest fulfillment centers, located at Bilaspur and Bhiwandi, are solar power-enabled.
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