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Flipkart: Launches #Bachonkakhel Campaign

02 June 2022, Mumbai:

Flipkart has introduced three new ad films under its #BachonKaKhel campaign outlining & underscoring the benefits and policies for sellers.

RELEVANT NEWS Flipkart eyes US listing in 2023 as it promotes leaders to newer roles

The campaign intends to galvanize the value proposition by sensitizing sellers about the underlying benefits of doing with business on Flipkart.

ALSO READ Flipkart: Hits sale of 200mn fashion products in S/S'22

The film's overarching theme is centered around crucial seller touchpoints, motivating sellers' community by highlighting the benefits of taking their business online through Flipkart.

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CREDIT: ET

 Flipkart: Launches #Bachonkakhel Campaign

Oranges Fashion (D2C): Growing Impressively

01 June 2022, Mumbai:

Oranges Fashion (Oranges Shopi Pvt. Ltd.), a Surat-based men’s clothing platform founded in year 2021 aspires to become an omnichannel platform to focus on curating the best wearables for men’s fashion products.

RELEVANT NEWS  ABFRL: To enter D2C & improve visibility

This young brand aims to redefine the fashion industry with its cool & comfortable designs.

ALSO READ  D2C Consumer brand Chupps raises funds

It looks at redefining the fashion industry with digital marketing & engagement of followers resulting in a phenomenal rise in sales.

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CREDITS: Republic News India

Oranges Fashion (D2C): Growing Impressively

SUGAR Cosmetics: Raises Fresh Funds

31 May 2022, Mumbai:

D2C Personal Care Brand SUGAR Cosmetics Bags $50 Mn To Deepen Market Penetration.

RELEVANT NEWS D2C brand Almo raises funds  

L Catterton, Elevation Capital, A91 Partners and India Quotient participated in the round.

ALSO READ  D2C Consumer brand Chupps raises funds

Founded in 2015 by Vineeta Singh and Kaushik Mukherjee, SUGAR Cosmetics started its journey as a D2C brand, with an online platform.

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CREDITS: Inc42

SUGAR Cosmetics: Raises Fresh Funds

Mensa Brands: First year results reported

01 June 2022, Mumbai:

Mensa Brands, a technology-led house of brands built for the e-commerce industry, founded by Ananth Narayanan, has posted the results for the first 12 months of operations. 

RELEVANT NEWS Mensa Brands leads Series A round in 'RENEE Cosmetics' 

The Bangalore-based Mensa has reported a net revenue run rate of Rs 1500 crore in the first twelve months of operations and is profitable. 

ALSO READ  Mensa Brands: Announced the acquisition of digital-first Indian denim brand 

Mensa kick-started its journey in May 2021 with a vision to partner with and invest in a series of digital-first D2C consumer brands scale them exponentially.

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Credits: Business Standard

Mensa Brands: First year results reported

Meesho: Looking forward to Web3.0

30 May 2022, Mumbai:

E-commerce company Meesho is soon likely to embrace/adopt blockchain-based use cases, web3, and non-fungible tokens (NFTs) to enhance Buyers' & Sellers' digital experience on its platform.

The platform will use resources will to deepen penetration, expand footprints into new markets, and develop capabilities with respect to high-quality, fashionable, and sustainable products amongst others.

RELEVANT NEWS  Meesho looks at capturing greater wallet share

Earlier this month, Meesho had also tied up with Google Cloud to leverage the latter’s infrastructure to drive increased operational efficiency. 

ALSO READ  Meesho tweaks seller policy to take on competition

Meesho said Google Cloud will help in advancing the company’s artificial intelligence and machine learning capabilities for demand forecasting and inventory optimization. 

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CREDITS: Financial Express

 

Meesho: Looking forward to Web3.0

Meesho: Hits 6-Lakh Seller Milestone

01 June 2022, Mumbai:

Meesho, Bengaluru-based social commerce startup, announced that it has crossed 6 lakh seller registrations on the platform, recording a 7X increase since April 2021.

RELEVANT NEWS Meesho: Comes up with Hyderabad facility

An increasing number of small businesses joining Meesho accounts to initiatives such as zero commision and zero penalties. Nearly 70% of all Meesho sellers come from tier 2+ cities. 

ALSO READ  Meesho: Looking forward to Web3.0 

Meesho was the first Indian company to launch an integrated e-commerce mobile app for customers and sellers and hence has driven the digitisation of small businesses in the country. 

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Credits: Indian Retailer

Meesho: Hits 6-Lakh Seller Milestone

Purplle looks forward to raising fresh funds

29 May 2022, Mumbai:

Purplle, a multi-brand cosmetics retailer aims to raise fresh funds. The last time Purplle raised funds was in November 2021 when the business raised $60 million from Premji Invest. 

ALSO READ  Purplle witnesses 70% growth in active users v/s Nykaa stands at 50%: Bobble AI report .

This investment gave the business a valuation of $630 million. This investment also came only weeks after Purplle had secured a $75 million investment from Kendaara Capita.

RELEVANT NEWS Kedaara Capital invests $75 million in Purplle 

Manish Taneja and Rahul Dash launched Purplle in 2012 with a dedicated e-commerce store.

The retailer runs its own brands which include Purplle, Good Vibes, and NY Bae and also retails a wide range of other Indian and international brands.

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Credits: FashionNetwork

Purplle looks forward to raising fresh funds

Almowear Closes Pre-Series A

25 May 2022, Mumbai:

Almo Closes Pre-Series & Led By Inflection Point Ventures.

ABOUT Almo

Born with the desire to embody the effortless sophistication and designs from Italy, Almo essential wear is stitched to perfection to suit your every need and beyond.

Almo began with a mission to bring minimalistic, classic & sustainable essential wear inspired by the simplicity & style that resonated with Italian standards. The hustle & hard work has finally bought us to an important junction in the growth & progress of the organization.

It is grateful & delighted to announce an important milestone of raising $2 Mn in a Pre-Series A funding round with Inflection Point Ventures. It is a proud moment that is pushing it to work harder & achieve more in the coming year.

ALSO READ Pepe breaks joint venture (JV) with 'Dollar Industries'

Its Inspiration Wolf, the national animal of Italy, is a symbol of guardianship, ritual, loyalty & spirit. Drawing inspiration from an animal as unbound and spirited as you, we have meticulously crafted each product that is stitched to perfection to let you follow your heart and mind unshackled from any discomfort. Almo is built for a formidable man like you, who leaves no stone unturned in his journey to success, we ensure comfort & functionality that never fails.

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CREDITS: ALMOWEAR Linkedin ALMOWEAR  (The news article has not been edited by DFU Publications staff).

Almowear Closes Pre-Series A

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