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Start-Up 29-07-2022

FLYROBE: India’s 1st & the largest fashion rental service

29 July 2022, Mumbai:

Officially trained in the field of Law, Aanchal Saini turned her head from her successful law practice towards her longing desire to pursue a career in fashion.

Entrepreneur Aanchal is currently serving as the CEO of the FLYROBE, India’s first and largest fashion rental company. “The world is moving towards a shared economy and here at FLYROBE we are capitalizing on this consumer behaviour shift in the fashion industry for the past 5 years says, Aanchal Saini.

ALSO READ Flyrobe touches a million customers

She founded RENT IT BAE in 2016 as a luxury fashion rental service offering ethenic, western accessories from designer labels & brands on rent at a fraction of cost.

She acquired Flyrobe in 2019 with a vision to multiply the business by 10X.

Her core belief is that “Sustainable Fashion can transform the world with the offering of the mushrooming of the fashion rental industry.

Thus, catering to a mass audience through omnichannel expansion in the country and overseas is certainly a vision that will be a reality soon. Prior to establishing her love for fashion sustainability, she was a practising lawyer at Delhi High Court for 7 years.

Her key accomplishments include - setting up the Delhi International Arbitration Centre and becoming a true fashion rental aficionado. And gained wide recognition for setting up the Delhi International arbitration centre from scratch and eventually leading it to great heights.

Various media organisations- both print and online have published about the brand. Aanchal is also a Member of Facebook.

She Leads Tech, India and a Working Member, CAIF..

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Start-Up 29-07-2022

Nykaa x Aveda: Plan to open salon stores

27 July 2022, Mumbai:

Premium personal care retailer Nykaa brings makeup, cosmetics & beauty product offers, and international haircare brand Aveda plan to open their joint shop and salon after opening their first in Bengaluru in spring.

Premium personal care retailer Nykaa has remained unaffected by the consumption slowdown as consumers are not yet cutting back on discretionary items like skincare and cosmetics.

ALSO READ Nykaa: Saturday Skin brought in India

The e-commerce company for beauty, wellness, and fashion products has partnered with over 3,000 brands and 22 global brands who sell their products on Nykaa’s platform.

Most of Nykaa’s huge portion of sales comes from smaller towns in Tier II and III cities as consumer behavior in these towns mimics that in big cities due to growing access to social media.

(Fashion Network Report)

Explore: Fashion Brand News l Apparel News l Lifestyle News l Retail News l Textile News l Trade News l Startup News

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Start-Up 27-07-2022

Footwear brands Neeman and GoKwik announce tie up

15 July 2022, Mumbai:

Neeman’s, The eco-conscious company Direct to Consumers (D2C) footwear announced recently that Neeman x GoKwik has been a big Win-Win tie-up witnessing a 30% jump in conversion rates.

ALSO READ Neeman: 'Tree Sneakers' Launched

Neeman's was created out of the desire not just to break the mold but to obliterate it. Crafting change As we are becoming more aware and concerned about eating right and thus moving from preservative to fresh, from antibiotics to organic, and from injected to farm-raised food, it's time to start thinking about what goes in the footwear differently.

It's time to choose Neeman's footwear that constructs shoes made for you and the environment.

CREDITS: The Hindu

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Start-Up 15-07-2022

Good Glamm: Restructures

09 July 2022, Mumbai:

The Good Glamm Group, Direct-to-consumer (D2C) beauty, and personal care conglomerate has restructured its business enterprise into three divisions as a futuristic model- Good Brands Co., Good Media Co., and Good Creator Co.

ALSO READ Good Glamm acquires Majority Stake in 'Sirona'

Online beauty and personal care startup, DARPAN SANGHVI, CEO, The Good Glamm Group, which owns the MyGlamm brand. The Group’s new business structure will see each of its three entities work as an independent brand.

The incorporated changes were also imperative as the group is also looking at pitching for international expansion by going places for its direct-to-customer brands.

CREDITS: ET

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Start-Up 09-07-2022

ONDC: Tech investors advise their portfolio firms to join

20 July 2022, Mumbai:

Big tech investors such as Japan’s SoftBank and Sequoia Capital India have advised their portfolio firms to join the government’s Open Network for Digital Commerce (ONDC), multiple people briefed on the matter said.

RELATED NEWS . ONDC: Snapdeal to debut on it

ALSO READ ONDC: Intends To Digitize Value Chain

The open network for digital commerce (ONDC ). The government-backed initiative aimed at curbing digital monopolies is working on a framework for an in-house settlement system.

ONDC which is being pitched as a solution to make the E-Commerce platform agnostic and therefore break the dominance of large etailers.

(ET Report)

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Start-Up 20-07-2022

91 Squarefeet: Work In Progress

12 July 2022, Mumbai:

91 Squarefeet, a retail store development company, said reportedly it will work on an exponentially large no. of stores during FY23 and aims to cater to 20% retail expansion spending in key markets over the next couple of years.

ALSO READ COVID-19 causes US$253 bn loss to Indian retail industry in 5 months

About 91 Squarefeet

Super Simplifying Retail Store Expansion. It helps brands build & maintain physical stores in India.

From conceptualization to completion, it offers brands hassle-free turnkey retail fit-out solutions. While brands focus on their core business requirements, it works on all the on-field turnkey aspects of opening up the retail store such as civil work, electrical work, interior & exterior branding, retail fit-outs, and other custom requirements.

CREDITS: ET & 91 Squarefeet

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Start-Up 12-07-2022

Meesho uses AI to offer customized services to shoppers

08 July 2022, Mumbai:

E-commerce business Meesho is using artificial intelligence (AI) to customize its offerings to shoppers across the country by adding personalized language and search features.

The company is exploring machine learning to predict how people spell keywords to enable them to find their desire garments easily, says Vidit Aatrey, CEO.

ALSO READ Meesho: Hits 6-Lakh Seller Milestone

Since a large number of its customers come from non-metros, it has introduced regional language services on its platform. The business aims to follow a hyper-local approach to enhance its seller experience. It has over time used technologies like AI and machine learning to enhance its users’ shopping experiences, adds Aatrey.

Denoting ‘My Shop’, Meesho was founded in 2015 by IIT Delhi Graduates Vidit Aatrey and Sanjeev Barnwal. It is India’s first e-commerce shop that allows customers to shop from home with zero expense. It claims to have 17 million resellers.

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Start-Up 08-07-2022

Meesho uses AI to offer customized services to shoppers

Flipkart x Nothing for the first-ever NFT drop

19 July 2022, Mumbai:

Flipkart has announced a partnership to launch the very first NFT drop at FireDrops, which is a Web3-focussed feature that will go live on Flipkart starting July 22.

ALSO READ Flipkart launches 24X7 live commerce with EORS 2022

Flipkart, with its FireDrops platform, is looking to expand its offerings from physical items to virtual assets as well.

“Innovation and foray in the WEB3SPACE are focused towards driving engagement between brands, businesses, enterprises, and their communities.”

CREDITS: Gadgets360 (The news article has not been edited by DFU Publications staff)

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Start-Up 19-07-2022

Flipkart x Nothing for the first-ever NFT drop

DaMENSCH, D2C brand: Enters into physical retail

11 July 2022, Mumbai:

DaMENSCH, a premium men's fashion brand The brand’s marketing strategy is to inspire and acknowledge men who live the DaMENSCH philosophy of striving for excellence and innovation.

It has announced its plan to foray into the offline retail business. DaMENSCH, founded in 2018 by Gaurav Pushkar and Anurag Saboo has grown exponentially in the last three years & we want to follow our loyal & discernible customers & essentially be where they are and hence the quest for the launch of the offline channel to offer the consumer omnichannel/hybrid solution.

RELATED NEWS . DaMENSCH eyes itself as a lifestyle brand

ALSO READ DaMENSCH Apparel raises funds in the US

Men's innerwear brand DaMENSCH aims to emerge as a lifestyle brand and become an integral part of every global Indian’s wardrobe.

The brand aims to drive culture by being the thought leader and driving conversations around body positivity, and gender equality while being the torchbearer of healthy masculinity, says Anurag Saboo, Co-Founder.

CREDITS: Retail4Growth

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Start-Up 11-07-2022

Amazon India x UP government: Strive to digitise local businesses

05 July 2022, Mumbai:

Amazon India has signed two Memorandum of Understanding (MoUs) with Micro, Small & Medium Enterprises (MSMEs) the backbone of the state economy and Export Promotion, Government of Uttar Pradesh (UP) to facilitate by state intervention local businesses in the state digitize their business to build scale & scope.

holding an enormous potential for growth

ALSO READ Investors from various Indian states are flocking to Gorakhpur (UP)

To develop the state into a readymade garments hub, the Uttar Pradesh government is setting up an ‘Apparel Park’ in Noida.

The government also plans to set up flatted factory complexes in Agra, Gorakhpur, and Kanpur in the next 100 days, besides setting up units of garment production.

In addition to this, the government will set up 115 export-oriented textile units in the state over the next few months. It will attract an estimated investment of Rs 3,000 crore and create jobs for several lakh persons.

CREDITS: Fashion Network

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Start-Up 05-07-2022

Amazon India x UP government: Strive to digitise local businesses

ONDC: Snapdeal to debut on it

19 July 2022, Mumbai:

India’s e-commerce platform, Snapdeal, will debut on the Open Network for Digital Commerce (ONDC) next month. The company entered into the onboarding agreement to join the ONDC platform earlier this month.

Teams on both sides are close to completing the technical integration needed for a pan-India launch by the middle of Augus.

RELATED NEWS . Snapdeal’s delivery volumes up

ALSO READ ONDC: Intends To Digitize Value Chain

ONDC (Open Network for Digital Commerce) intends to enable Kirana and the value chain to run digital storefronts transparently with broader logistics and inventory options, analysts posit as the pilot continues in the early days. The open network for digital commerce (ONDC ). The government-backed initiative aimed at curbing digital monopolies is working on a framework for an in-house settlement system.

Snapdeal targets value-seeking, mid-income, price-conscious buyers. As offices re-opened tentatively during the year, demand increased for smart casual clothing such as chino pants, elasticized jeans, collared T-shirts, linen tops, long dresses, A-line skirts, and other relaxed fits.

CREDITS: CNBC

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Start-Up 19-07-2022

Nykaa Fashion launches underwear & athleisure brand for men

09 July 2022, Mumbai:

Inspired by the needs of health-conscious individuals, the multi-brand e-commerce platform Nykaa Fashion has launched its first underwear and athleisure brand for men, Gloot.

With this new brand, Nykaa Fashion aims to redefine an oft-ignored space when it comes to men's requirements by combining comfort and technology in a way that is kind to the planet. The underwear range starts from Rs 499 & athleisure from Rs 899.

Most men's underwear options available today cause a certain degree of uneasiness and discomfort. Everyday issues like the underwear riding up, odor and hygiene, or even the unavailability of options in the active underwear category have established this as a norm.

Coupled with a lack of understanding of underwear like the difference between the trunk, boxer briefs, or briefs, and the importance of picking the right size - the perfect underwear almost sounds like a lifelong toxic relationship.

ALSO READ Nykaa hosts first Investor & Analyst Day

Gloot comes in to bridge the gap and provide a game-changing end-to-end solution to all men's innerwear and activewear woes!

After testing the reimagined product pattern on various body types, the new ergonomic pattern of Glootat the crotch and back allows it to stay in place. The innovative 4-way stretch blend is made of cotton and reconciles the durability of cotton with the suppleness of Tencel. This unique blend is buttery soft and maintains color even after multiple washes.

The Move-N-Chill with Smooth Anti-bulge Comfort (SAC) tech is ideal for workouts and sports and the Clean Series features Tees, Polo, Shorts, and Joggers which make today's transitional lifestyle easy, by incorporating stainresistant and anti-odor functionalities.

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Start-Up 09-07-2022

Tata UniStone, Trent to integrate Tata Cliq with Neu Super app

04 July 2022, Mumbai:

Tata UniStore, jointly owned by Tata Industries and its retail venture Trent, plans to integrate Tata’s online retail platform Tata Cliq with Tata Nieu super app, a subsidiary of Tata Digital to consolidate its major ecommerce ventures under this entity. Having exited its consumer electronics business, Tata Cliq has integrated its consumer electronics, smartphones and appliances division with Croma, Tatas’ flagship consumer electronics retail chain

A primary entity of the company Croma will enable sales of electronics on Tata Neu app. The holding company of Infiniti Retail, which owns Croma, was recently changed from Tata Sons to Tata Digital which also acquired e-grocer BigBasket and e-pharmacy 1mg over the last year.

The Croma app is now only available on Tata Neu. It will continue to be an independent online seller as well.

Tata Cliq, too, will now move under the Tata Neu app. The move will enable the Tata Group to strengthen Tata Neu business and integrate similar businesses under one single umbrella for scale.

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Start-Up 04-07-2022