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Nykaa x The Ordinary Partners: Arrive in India

11 June 2022, Mumbai:

The Ordinary, Skincare brand, makes its debut in India with The Estée Lauder Companies and Nykaa.

The brand, founded in 2013, will retail exclusively through Nykaa.com and Nykaa Luxe stores.

The Ordinary is an evolving collection of skincare products for a variety of skin-related treatments.

 

Nykaa x The Ordinary Partners: Arrive in India

Myntra: Partners with DIZO For EORS

10 June 2022, Mumbai:

DIZO, brand under the realmeTechLife ecosystem, announced its official availability on the Indian fashion e-commerce platform, Myntra.

 ALSO READ  Myntra to organize 16th edition of EORS sale 

Myntra's “M-Live, the social commerce platform, where live sessions will be hosted and fashion brands will display their products during EORS  from June 11 to 16.

 

 RELEVANT NEWS Flipkart, Myntra: Rewards Consumers With SuperCoins

Myntra has been organising EORS twice every year since 2014, making this the 16th such event.

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CREDITS: IndianRetailer

Myntra: Partners with DIZO For EORS

Snapdeal: Sees Jump in Kids Segment

03 June 2022, Mumbai:

Unlike traditional e-commerce platforms, Snapdeal plans to focus only on the value shoppers. The e-commerce platform has customized its assortment, pricing, and shopping journey to the needs of such shoppers.

RELEVANT NEWS  Snapdeal will offer RuPay cards in collaboration with BoB Financial and NPCI

Snapdeal Sees 40 pc Jump in Kids Segment in 2022.

Snapdeal is India's value-focused online platform, which draws the bulk of its business from non-metro locations. With more than 72 percent of the orders flowing from buyers living in smaller cities and towns.

ALSO READ  Clear focus on value segment helps Snapdeal grow

Sarvartha Kanchan, Vice President - Supply Chain Management and Customer Experience, Snapdeal said, “We endeavour to provide a delightful experience to our users at all touchpoints.

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CREDITS: Indian Retailer

Snapdeal: Sees Jump in Kids Segment

Myntra’s EORS: Offers ‘Early Access’ for its Insiders

10 June 2022, Mumbai:

Myntra, an E-commerce platform for fashion and apparel will go big on live commerce during its End of Reason Sale, from June 11 to 16.

 ALSO READ  Myntra to organize 16th edition of EORS sale 

Myntra's “M-Live, the social commerce platform, where live sessions will be hosted and fashion brands will display their products during EORS.

 

 RELEVANT NEWS Flipkart, Myntra: Rewards Consumers With SuperCoins

Myntra has been organising EORS twice every year since 2014, making this the 16th such event.

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CREDITS: *TOI

Myntra’s EORS: Offers ‘Early Access’ for its Insiders

Flipkart: Launches #Bachonkakhel Campaign

02 June 2022, Mumbai:

Flipkart has introduced three new ad films under its #BachonKaKhel campaign outlining & underscoring the benefits and policies for sellers.

RELEVANT NEWS Flipkart eyes US listing in 2023 as it promotes leaders to newer roles

The campaign intends to galvanize the value proposition by sensitizing sellers about the underlying benefits of doing with business on Flipkart.

ALSO READ Flipkart: Hits sale of 200mn fashion products in S/S'22

The film's overarching theme is centered around crucial seller touchpoints, motivating sellers' community by highlighting the benefits of taking their business online through Flipkart.

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CREDIT: ET

 Flipkart: Launches #Bachonkakhel Campaign

Purplle: Raises fresh funding, turns unicorn

09 June 2022, Mumbai:

Purplle, Online beauty and personal care products retailer, has raised fresh funds from Paramark Ventures, others and has turned into a unicorn. 

ALSO READ  Purplle witnesses 70% growth in active users v/s Nykaa stands at 50%: Bobble AI report .

Existing investors Premji Invest, Blume Ventures, and Kedaara Capital also participated in the round. Its earlier investors include Goldman Sachs and Verlinvest.

RELEVANT NEWS Kedaara Capital invests $75 million in Purplle 

Manish Taneja and Rahul Dash launched Purplle in 2012 with a dedicated e-commerce store.

The retailer runs its own brands which include Purplle, Good Vibes, and NY Bae and also retails a wide range of other Indian and international brands.

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Credits: ET Retail

Purplle: Raises fresh funding, turns unicorn

House Of Brands Company: Raises funds

08 June 2022, Mumbai:

House of Brands Company (HOBC), a Direct-to-consumer (D2C) start-up has raised seed funding from ah! Ventures to consolidate its portfolio in the fashion and lifestyle segment by acquiring brands in the given space.

RELEVANT NEWS Flipkart: Starts ‘Flipkart Student’s Club’

The platform is already added a couple of brands in the fashion and lifestyle segments over the last some time and plans are afoot to acquire more in the near future.

ALSO READ Startups: IPOs are delayed & may-not hit public markets in 2022

HOBC technically is pitted against a host of start-ups in the competing space like Mensa Brands, G.O.A.T Brand Labs and so and so forth in this landscape.

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CREDITS: Fashion Network

House Of Brands Company: Raises funds

Oranges Fashion (D2C): Growing Impressively

01 June 2022, Mumbai:

Oranges Fashion (Oranges Shopi Pvt. Ltd.), a Surat-based men’s clothing platform founded in year 2021 aspires to become an omnichannel platform to focus on curating the best wearables for men’s fashion products.

RELEVANT NEWS  ABFRL: To enter D2C & improve visibility

This young brand aims to redefine the fashion industry with its cool & comfortable designs.

ALSO READ  D2C Consumer brand Chupps raises funds

It looks at redefining the fashion industry with digital marketing & engagement of followers resulting in a phenomenal rise in sales.

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CREDITS: Republic News India

Oranges Fashion (D2C): Growing Impressively

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