Bodywear brand 'Sloggi' enters Indian market, to open multiple stores by 2022

6th October 2021, Mumbai:

Bodywear brand 'SLOGGI' a brand from the iconic Swiss undergarment maker 'TRIUMPH International' makes an impactful entry into the Indian market, aiming to open 10 stores by 2022 to expand retail footprints to build on its brand recall & visibility.

The brand envisions focusing on tier-2 cities besides strategic metros to discover the untapped potential of this market segment in India. It has appointed franchisee partner Solar Group to take forward its vision of opening early brand stores in Navi Mumbai and Pune envisaged getting opened in the period October and December 2021 to cash in on the improving consumer sentiments.

The company has a robust business plan leveraging its learnings & insights besides trade deep connect, the goodwill it has generated through years in India to write a successful Playbook for SLOGGI.

It is pertinent to mention TRIUMPH has 1,000 plus consumer experience (POS) points to kick-start this initiative.

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