13 June 2022, Mumbai:

Womenswear and lifestyle brand PayalSinghal plans to set up a pop-up shop and besides organizing the ‘meet the designer’ event in London. As per a Fashion Network report, the event will be held in collaboration multi-brand luxury Indian fashion retailer Pernia’s Pop-Up Shop.

The pop-up will feature PayalSinhal’s latest collection ‘Folklore’ which mixes blooming florals with bohemian silhouettes. The collection is heavily embellished with a bright colour palette and fusion style designs.

Pernia's Pop-Up Shop’s London store is located on Mayfair’s Grosvenor Street and first opened at the end of 2019. The event is part of PayalSinghal’s ‘Travelling Trunk Show’ which is designed to give international shoppers the chance to shop the brand in person to build a foreign customer base.

PayalSinghal will also hold a pop-up in Brentwood, Essex, UK on June 11. The event will also feature the brand’s latest womenswear collection and will take place in partnership with Indian wear boutique Bibi Place.

10 June 2022, Mumbai:

To cater to the growing demand from the textile and clothing industry, Birla Cellulose’s premier fashion ingredient brand ‘Liva’ has opened a new state-of-the-art Liva Accredited Partner Forum (LAPF) Studio in Surat.

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Rajnikant Sabnavis, Chief Marketing Officer, Aditya Birla Group says, the studio serves as a one-stop customer experience centre for man-made cellulose fibers from sourcing support, technical assistance, product innovations and marketing solutions.

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Located on the Canal Road, the studio displays a collection of over 2,500 Viscose, Liva Eco, Liva Reviva Birla Modal, Excel and Spun Shade based fabric innovations from over 150 LAPF partners.

The fabrics would be available in a wide range including woven, knitted, greige and finished fabrics. The studio will provide all detail including technical specifications to access the products on display.

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09 June 2022, Mumbai:

British brand Clarke & Clarke has launched a new collection of summer fabrics at Maishaa in India. The fabrics in the collection range from florals, geometrical, ikat motifs to playful patterns, etc. Offering an opportunity to mix and match, the collections are available in varieties like 100 per cent cotton, linen and blends.

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The fabrics blend several transitional designs with 82 color combinations including muted shades of ivory, silver, and charcoal.

The bohemia range includes oversized floral trails, sophisticated geometrics and stylized all-over leaf motifs. The range offers four decorative print designs and detailed patterns in playful colors.

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The co-ordinates offer trendy shades in 100 percent cotton. It is an exhaustive range of playful and quirky prints, patterns, and hues. Cleverly designed to co-ordinate, the range features subtle, eye-catching patterns in a wide range of trend-driven shades. It also includes small-scale designs like ikat motifs, simple florals, chevrons, and enduring geometric.

The Palmero range features digitally printed watercolor designs, abstract florals, painterly textures, and gentle geometrics onto 100 percent brushed cotton. The range features nature-inspired patterns of leafy botanicals and statement tropical designs.

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11 June 2022, Mumbai:

India’s leading fashion house The House of Anita Dongre launched its multi-brand flagship store in Mengaluru’s premium Fiza By Nexus Mall on the Upper Ground Floor.

This store is a one-stop fashion destination for every woman and girl.

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Spread across 2,000 sq. ft, it offers the sophistication of western wear with AND & AND Girl, lending an ethnic look a vibrant touch with Global Desi and Global Desi Girl.

Itse, a new fusion wear brand caters to a young market looking for ethnic styles at a budget-friendly price. Each brand harbors its own distinct persona fulfilling every fashion need.

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The store has been launched in partnership with a Shopping group and runs several other apparel retail stores across the city of Mangalore.

The shopping group has always brought the cutting edge of Indian fashion to the Mangalore market and is now proud to partner with The House of Anita Dongre.

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08 June 2022, Mumbai:

DesignerRina Dhaka has protested against the use of leather in the fashion industry by joining a campaign by the Ethical Treatment of Animals’ India branch.

The video campaign has been shot by Deepak Aryaand shows how animals including pigs, goats, sheep, ostriches, snakes, crocodiles, and dogs are treated and ultimately killed for the leather industry.

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The video was shared by both Dhaka and PETA on their respective Facebook and Instagram pages for World Environment Day which is celebrated annually on June 5.

In the video, Dhaka states that leather is the most polluting material in fashion.

Dhaka has pledged to go leather-free along with 32 other Indian designers after PETA India and Lakme Fashion Week asked them to do so for the environment.

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Monica Chopra, Senior Media and Celebrity Projects Coordinator, PETA India says, PETA India has teamed up with Dhaka to encourage everyone to embrace innovative vegan fabrics.as behind every leather bag, shoe, and coat is a sensitive animal who suffered a painful death.

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