All Stories

Sabyasachi Mukherjee unveils new collection at Saks Fifth Avenue store

Renowned fashion designer Sabyasachi Mukherjee has unveiled his exclusive collection, titled ‘Cinématique: The Red-Carpet Collection’, at the newly inaugurated Saks Fifth Avenue department store in Los Angeles, United States.

The launch event at Saks Fifth Avenue was attended by the designer himself, alongside notable guests such as Priyanka Chopra Jonas, Kathy Hilton, and Roopal Patel.

Situated in Beverly Hills, the store features a diverse array of couture, jewelry, ready-to-wear, and accessories. Crafted to provide Los Angeles residents with a glimpse into Mukherjee’s opulent world, the Cinématique showcase is complemented by a series of campaign images showcasing the designer's creations on classic American models, emphasising the brand's heightened focus on the US market.

Saks Fifth Avenue recently opened its luxury department store at the former Barney’s New York location on Wilshire Boulevard. The relocation signifies a strategic move for Saks, which previously operated a store on the same street, necessitating significant renovations in its new premises.

Sabyasachi Mukherjee unveils new collection at Saks Fifth Avenue store

Victoria’s Secret opens new store in Ambience Mall

Highlighting a flourishing partnership between the Ambience Group and the prestigious lingerie brand, Victoria's Secret has opened its store in the Ambience Mall in Gurugram.

Founded in 1977 in San Francisco by Roy Raymond, Victoria's Secret is the largest American seller of lingerie and a global specialty retailer offering modern, fashion-inspired collections. Their diverse range includes bras, panties, lingerie, sleepwear, athleisure, as well as award-winning fragrances and body care products.

Known for its exquisite architecture and upscale retail outlets, the Ambience Mall in Gurugram epitomises luxury shopping experiences. It reflects the Ambience Group's commitment to providing unmatched luxury to its discerning clientele.

In collaboration with the Apparel Group's Indian arm, Ambience Mall now proudly hosts Delhi's second Victoria's Secret outlet. This partnership aligns seamlessly with Ambience Group's dedication to luxury, bringing an unparalleled level of elegance to the city.

The opening of Victoria's Secret at Ambience Mall transcends traditional shopping experiences, offering an immersive journey into the world of high-end fashion in a luxurious ambiance. Visitors can expect a meticulously curated shopping environment reflecting the brand's identity.

With a total built-up area of 18 lakh sq ft and over 230 stores and food outlets, the Ambience Mall has become a vibrant shopping and dining haven. It hosts several prestigious brands catering to discerning tastes, including Tom Ford, Huda Beauty, and Jo Malone.

Victoria’s Secret opens new store in Ambience Mall

KH House of Khaddar unveils new eco-conscious collection ‘Loominaire’

A renowned fashion brand known for its sustainable ethos, KH House of Khaddar, has unveiled its latest venture, ‘Loominaire’, a versatile clothing line that caters to both men and women. Emphasising eco-conscious practices, the collection offers a range of formal and semi-formal attire.

Describing Loominaire as a tribute to tradition, Amritha Ram, Creative Director, says, the brand is a symphony of colors, and an expression of individuality. It encourages patrons to embrace the timeless charm and effortless grace of its classic suiting, she added.

The collection showcases an array of men’s western-style suits, finely crafted overcoats, and color-blocked separates, alongside playful white Khadi denim ensembles. Drawing inspiration from nature, the eco-conscious line blends soft neutral tones such as pine, brown, and lilac with vibrant dashes of yellow and red, infusing the collection with energy. It injects a contemporary twist into traditional suiting to achieve a perfect blend of style and comfort.

Founded in 2018 by Amritha Ram, a graduate of the Fashion Institute of Technology and entrepreneur Kamal Haasan, KH House of Khaddar collaborates with ethical weaving clusters, to present to make Khadi textiles more accessible and promote the sustainable heritage craft.

KH House of Khaddar unveils new eco-conscious collection ‘Loominaire’

4th FEF IFA 2024 X WION focuses on sustainable fashion

Held from Mar 07-08, 2024, at the St Regis Hotel in Mumbai, the 4th edition of the FEF India Fashion Awards (FEF IFA) 2024 x WION focused on sustainable fashion.

The event was inaugurated by esteemed figures including Sa'ad Al Qaddumi, President, World Crafts Council-International; Dr Darlie Koshy, former Chairperson, NIFT and a prominent figure in the fashion industry; Sanjay Nigam, Founder, FEF India Fashion Awards; Vinod Dugar, Co-promoter, RDB Group and Honorary Consul of the Republic of Malawi; and Neeva Jain, Chief Public Relations Officer, FEF IFA.

The inaugural day witnessed engaging discussions and panels under the theme of 'Fashion for Good,' focusing on the intersection of sustainability, culture, and innovation in fashion. Celebrities like the talented actor Tamannaah Bhatia, and renowned fashion designer and actor, Masaba Gupta provided their insights and perspectives at the event.

Vaghish Pathak, Chairman, FEF India Fashion Awards, highlighted the role of small artisans and craftsmen in preserving heritage while Nigam emphasised on the event's mission to promote sustainable fashion and provoke meaningful change in the industry.

Sa'ad Al-Qaddumi, President, World Crafts Council, commended the industry's readiness for a sustainable shift, echoing the need for responsible fashion that respects the environment and cultural heritage.

Koshy emphasised on the need for innovation in creating a sustainable fashion ecosystem, from production to consumption.

Bhatia reflected on the evolving role of fashion in self-expression and individuality, emphasising the importance of making conscious choices.
Gupta shared insights into her brand's sustainable practices, highlighting efforts to repurpose waste fabric and implement recycling systems.

Presented by Pepsi, the event aimed to celebrate and reshape the future of fashion, emphasising sustainability, innovation, and cultural preservation.

4th FEF IFA 2024 X WION focuses on sustainable fashion

Pernia’s Pop-Up Shop to host wedding-themed shopping fair in Ahmedabad

Renowned multi-brand luxury Indian fashion retailer, Pernia's Pop-Up Shop is all set to host a captivating summer wedding-themed shopping fair in Ahmedabad. Scheduled to kick off on March 8, 2024, the event will showcase a splendid array of bridal wear collections from various esteemed labels, transforming the city into a hub of exquisite fashion.
The fair promises to offer an extensive selection, catering not only to brides but also to wedding guests seeking occasion wear. Participating brands such as Bunka, Clos, and Oja, etc, will grace the event with their exquisite creations. While traditional bridal attire will take center stage, fusion style options will also be available, adding a contemporary flair to the offerings.
Founded by designer and entrepreneur Pernia Qureshi, Pernia’s Pop-Up Shop initially emerged as a multi-brand e-commerce venture. Subsequently acquired by Purple Style Labs, led by entrepreneur Abhishek Agarwal, the retailer continues to captivate fashion enthusiasts across India. Renowned for its vibrant events held in metros nationwide, Pernia's Pop-Up Shop aims to provide engaging experiences for shoppers and drive offline footfall. From designer meet-and-greets to festive shopping fairs, the brand consistently delivers moments of sartorial delight for its discerning clientele.

Pernia’s Pop-Up Shop to host wedding-themed shopping fair in Ahmedabad

Blenders Pride Fashion NXT Festival to fuse style with innovation and experience

Revolutionising the fashion landscape in India, Blenders Pride Glassware has launched a groundbreaking event, the Blenders Pride Fashion NXT Festival.

A pioneering initiative, this festival transcends traditional runway presentations, offering a dynamic fusion of style, innovation, and immersive experiences. Debuting in Pune and Bhubaneswar in March 2024, Fashion NXT Festival aims to redefine fashion across new horizons.

At its core, the festival celebrates India's leading designers and trendsetting celebrities, reimagining their influence in a fresh context. Moreover, it embraces a collaborative spirit, partnering with vibrant lifestyle brands to curate an array of captivating experiences.

Nasher Miles, a contemporary fashion accessory brand featured on Shark Tank India, epitomises the festival's spirit of innovation and travel. Meanwhile, All You Can Street, a dynamic streetwear collective, invites attendees to customise their attire at DIY stations, fostering individual expression and creativity.

In addition, grooming and styling stations by Beardo and MyGlamm offer festival-goers expert makeovers, while John Jacobs showcases cutting-edge eyewear with virtual try-ons. Doodle Mapuls adds an artistic flair, providing live sketching and apparel customisation. Audi (Pune) adds a touch of luxury, presenting its latest collection to captivate audiences.

The festival's vibrant atmosphere is further elevated by exclusive fashion showcases. In Bhubaneswar, designer Nachiket Barve collaborates with Sanya Malhotra, while Pune sees designer Varun Bahl alongside Aditi Rao Hydari, presenting avant-garde collections that redefine contemporary style.

Musical performances by renowned artists like Ritviz, Kayan, Progressive Brothers, and Rabab Randhawa infuse the festival with pulsating energy, ensuring an electrifying ambiance throughout the day.

Blenders Pride Fashion NXT Festival to fuse style with innovation and experience

The leggings revolution takes over the world, including India

Leggings, once relegated to the realm of 80s fashion faux pas, have undergone a remarkable transformation. They've shed their questionable reputation and become a wardrobe staple, propelling the global leggings market to a staggering $32.89 billion in 2022, with projections reaching a phenomenal $57.97 billion by 2031. This sartorial shift isn't just about fleeting trends; it's a story of comfort, function, and cultural change. As per Statista by 2027 four billion pairs of tights and leggings will be produced.
The leggings revolution can't be attributed solely to a change in taste. It's a story intertwined with the rise of athleisure and the increasing focus on health and fitness. Gone are the days of ill-fitting, uncomfortable leggings. Today's iterations are made from high-tech, breathable fabrics like those pioneered by California brand Vuori. Their ‘BlissBlend’ fabric, for example, uses recycled materials to create a stretchy, weightless feel. This focus on performance and comfort has resonated with a generation that prioritizes both style and functionality in their clothing.
India’s love for leggings
India's embrace of leggings is a unique story within this global phenomenon. The activewear market in India is expected to reach $1.3 billion by 2025 as per Ken Research. The country's booming middle class, with its growing disposable income and rising health consciousness, has fuelled demand for comfortable, versatile clothing. Leggings fit the bill perfectly. They can be easily integrated into traditional kurtas and salwar kameez, or worn for workouts and casual outings.
The comfort and affordability of leggings resonated with Indian women, from metros to small towns. Brands like FabIndia and AND have emerged and are offering leggings with unique prints and patterns that catered to the Indian aesthetic. Similarly, brands like House of Pataudi and The Tribe are capitalizing on this trend, offering high-performance leggings with an Indian touch.
Versatility boosts popularity
The beauty of leggings lies in their versatility. They've transcended the gym walls and become a staple in everyday wardrobes. In India, this is particularly evident. Leggings are paired with long tunics, trendy crop tops, or even saris, creating a fusion of tradition and modern comfort. This trend is being driven by social media influencers who showcase stylish ways to incorporate leggings into everyday wear.
Social media too has played a crucial role in normalizing leggings. Fitness influencers and celebrities flaunt their toned legs in trendy leggings, making them a desirable fashion item. In India, Bollywood actresses and social media stars are major trendsetters, and their embrace of leggings has further cemented their place in the fashion landscape.
A sustainable future for leggings
The leggings industry is not without its environmental concerns. The production of synthetic materials can have a negative impact on the planet. However, there's a growing awareness of this issue, and many brands are taking steps towards sustainability. German brand Hey Honey Yoga is a prime example, with their leggings being both PETA-approved vegan and OEKO-TEX certified, ensuring responsible production. As consumers become more environmentally conscious, this focus on sustainability is likely to be a major factor in the future of the leggings industry, including in India.
In fact, in India, there's a push for using organic cotton and recycled materials in leggings production. Companies like EcoWeave are leading the way, offering eco-friendly leggings made with minimal environmental impact.
Indeed, leggings have come a long way from their 80s origins. Their comfort, versatility, and ability to adapt to different styles have propelled them to the forefront of the fashion world. In India, leggings have become more than just a clothing item; they represent a shift towards comfort, functionality, and a healthy lifestyle. The future of leggings is bright, with innovation in fabrics, a focus on sustainability, and a global embrace of comfort leading the way.

The leggings revolution takes over the world, including India

Rohit Bal launches MW Signature Collection

Renowned fashion luminary Rohit Bal has embarked on a groundbreaking collaboration with an innerwear brand to introduce the MW Signature Collection,

Inspired by the resplendent wonders of nature, this collection seamlessly marries opulence with ease, presenting prints that exude resilience and self-assurance.
The MW Signature Collection serves as a testament to Bal's boundless creativity and his profound affinity with the natural world. Drawing from untamed landscapes, the collection showcases motifs of birds and beasts, emblematic of freedom and fortitude.

Bal's creations have long captured the admiration of Bollywood's elite, with luminaries such as Ranveer Singh and Sonam Kapoor lauding his ingenuity. Their endorsement underscores his ability to captivate a diverse audience, solidifying his status as a trailblazer in Indian fashion.

Bal acknowledges his arduous journey to success in the Indian fashion milieu, navigating through shifting perceptions and global trends. He reflects on the conservatism that once pervaded Indian fashion, contrasting it with the contemporary era marked by openness and experimentation. Yet, the task of imparting the true essence of fashion persists as a challenge. However, Bal's fervent dedication and competitive spirit inspire him to craft collections that epitomise originality and allure.

Rohit Bal launches MW Signature Collection

NBC, Geisha Designs to present collections at Moscow Fashion Week

Two prominent Indian fashion brands, NBC and Geisha Designs, are set to present their collections at Moscow Fashion Week (MFW) from Mar 01-08, 2024.

Captivating audiences globally, Geisha Designs reimagines classic Indian silhouettes with a modern twist. Their designs have been featured in prestigious fashion weeks worldwide and are available in over 200 stores internationally.

Similarly, led by Nitin Bal Chauhan, the NBC brand promises to enthrall audiences with its innovative storytelling and craftsmanship. Their ‘theatrical fashion’ blends experimentation with captivating narratives.

Featuring over 120 designers and attracting over 70,000 attendees and millions online, this prestigious event offers a platform for Indian fashion to shine on the global stage.

Following the success of the BRICS+ Fashion Summit, where Indian designers gained recognition, this year's MFW participation strengthens the connection between Indian creativity and the Russian fashion scene. Notably, Paras Bairoliya of Geisha Designs, a key figure at the Summit, returns to showcase his latest collection.

Held in iconic Moscow venues, MFW attracts individuals from all corners of the world, further enhancing its grand atmosphere. With Indian designers at the forefront, the event offers a remarkable display of global fashion and creativity.

NBC, Geisha Designs to present collections at Moscow Fashion Week

Latest Publications

Image