India's top retailer for designer luxury clothing, Aza Fashions has launched a new campaign highlighting the themes of authenticity, ambition and cultural pride.

Launched in collaboration with five prominent US-based South Asian women: Ami Desai, Beauty Expert and Entrepreneur;  Shivani Bafna, Owner, Corefelt and Marigold Diaries; Sheena Melwani, Singer-Songwriter and Social Media Star and Michelle Ranavat, Founder, Ranavat, the campaign is presented through a visually compelling imagery. It emphasizes on mentorship, stressing the importance of supporting emerging South Asian voices in the global fashion and lifestyle industry.

The campaign showcases beautiful designs from well-known designers like Seema Gujral, Ridhi Mehra, Bhumika Sharma, Charu & Vasundhara, Matsya, and others. The initiative also emphasizes mentorship,

Devangi Nishar Parekh, Managing Director, Aza Fashions, states, more than just fashion, this campaign focuses on storytelling, empowerment, and inspiring the next generation of South Asian women to embrace their heritage while creating their own paths.

Through this partnership, Aza Fashions continues to champion innovation, representation, and inclusivity in luxury fashion, uniting powerful voices that are shaping the future of South Asian influence globally.

Taking the audience on a journey along the historic Silk Route, Afew, the brand by Designer Rahul Mishra presented his Fall/Winter 2025 collection at LFW X FDCI 2025 in collaboration with Nexa. With Bollywood actress Janhvi Kapoor turning showstopper for the show, the collection showcased a blend of textile traditions and global aesthetics.

Exploring the cultural exchange facilitated by the Silk Route, Mishra's collection merged Indian Bandhani and Japanese Shibori textile techniques while drawing inspiration from European art, particularly Henri Rousseau's jungle scenes. The designs of this collection featured sculptural proportions for both men and women, reflecting the fluidity of historical trade and cultural exchange.

Janhvi Kapoor walked the ramp for the show’s finale in a striking black robe that revealed a shimmering, high-slit gown, adding a touch of contemporary elegance to the collection's dramatic silhouettes.

The runway's decor featured blind-spot mirrors, a nod to Nexa's automotive technology, symbolizing the intersection of past and future. Partho Banerjee of Maruti Suzuki highlighted the alignment of Nexa's innovation and luxury with Mishra's design philosophy.

Held in Mumbai from March 26-30, 2025, LFW X FDCI 2025 featured a range of designers, including Tarun Tahiliani's OTT, Saaksha & Kinni, and S&N by Shantnu Nikhil, among others.

The event served as a platform for showcasing India's diverse and innovative fashion landscape.

Fashion designers Falguni and Shane Peacock launched their new collection, ‘Ashen Roses,’ on the Day 3 of Lakme Fashion Week X FDCI 2025.

This collection represents a fresh take on the brand's established style – ‘familiar, yet completely new.’ The designers take their hallmark elements – bold silhouettes, detailed embellishments, and high glamour – and present them with a contemporary twist. They emphasis on evolution, rather than a complete overhaul, pushing their creative boundaries while staying true to the core of the Falguni Shane Peacock aesthetic. Every detail of this collection, from the embroidery to the shape, conforms to their signature style but with an unexpected, modern, and undeniably impactful feel.

The collection expands on the brand's well-known aesthetic, amplifying the dramatic elements. It features exaggerated proportions, surprising textures, and striking details that redefine the limits. Each piece of this collection is designed to be attention-grabbing, ensuring the wearer commands any room they enter.  

This season, the brand, Falguni Shane Peacock redefines the role of trousers in women's fashion. Challenging the concept of traditional styling, these pants offer versatility and power, proving that trousers can be as transformative as any couture gown.  

The brand, Falguni Shane Peacock is actively working towards adopting more responsible production practices. The brand has already integrated the ‘reduce, reuse, and recycle’ approach into their production and operations. They prioritize using only necessary materials to avoid excess, maximize reuse to minimize waste, and repurpose or recycle leftover materials from production, giving them a second life.

Filmmaker Karan Johar and actress Tamannaah Bhatia graced the runway for the acclaimed designers at LFW X FDCI 2025. Models walking the ramp showcased cropped jackets with sharp tailoring, power-shouldered mini dresses, feathered overcoats, and embellished gowns.

The collection also featured statement separates designed for layering, mixing, and reimagining.

Luxury brand Shivan & Narresh showcased their swimwear collection during the recently-concluded LFW X FDCI 2025.

Titled, Leisure, the collection looked back at the French artist Fernand Léger, taking him as an inspiration It reinvented the brand’s Leisure print introduced in 2016 and expanded it into a collection inspired by Leger, said Designer Naresh.

Discussing the color palette for the collection, Designer Shivan attributed their vibrant choices to their Indian upbringing. While their collections are typically bold and colorful, the ‘Leisure Leisure’ line also features pieces perfect for vacation wear, he highlighted.

India's first luxury holiday brand, Shivan & Narresh launched in Cannes at ‘Mare di Moda’ with their unique 100 per cent stitch-free swim line. ¹  

Held at the Jio World Convention Centre in Mumbai from March 26-30, 2025, the Lakmé Fashion Week 2025 celebrated its 25^th anniversary this year. It showcased beauty, fashion innovation, and sustainability with over 100 designers.

Bollywood actor Kalki Koechlin turned showstopper for two collections- Sicilian Summer and Amalfi Escape by Dubai-based retailer Max Fashion at LFW X FDCI 2025.

Organized during the recently-concluded Lakme Fashion Week, the fashion show was held in partnership with Fashion Design of Council (FDCI) in Mumbai.

Sumit Chandna, Deputy CEO, Max Fashion says, the launch of these two collections represents the next big step in the company’s operations. The retailer has always great fashion available to everyone—whether through over its 520 stores or growing online presence.

Kalki Koechlin adds, this collection speaks to the power of individuality, effortless style, and the confidence to own uniqueness. Max has always advocated the idea that fashion should be made available for everyone. The brand celebrates self-expression and inclusivity

Max Fashion will launch its Sicilian Summer and Amalfi Escape collections on the brand’s website, e-commerce marketplaces and physical stores across the country.

The traditional fashion calendar, marked by the biannual Spring/Summer and Autumn/Winter collections, is rapidly becoming a relic of the past. Indian retailers, including Arvind Fashions, Trent, Blackberrys, and Madura Fashion & Lifestyle, are embracing a hyper-responsive model, launching new collections almost monthly. As has been highlighted in a Financial Express (FE) article “Fashion seasons get shorter: Cut, stitch & sell in a month” this shift, which got a boost from Gen Z’s insatiable appetite and the rise of social media trends, is fundamentally altering the apparel industry, mimicking and even refining the backend agility pioneered by like Zara and Uniqlo.

The driving force behind this change is the relentless demand for novelty. As Kulin Lalbhai, Vice-Chairman and Executive Director of Arvind opined in the article, the idea of having something new every time one walks into a store or browses online is becoming important, it’s drive by the consumer's desire for constant stimulation.

A recent study by Vector Consulting and NielsenIQ reveals the extent of this change. Previously, 39 per cent of apparel collections took 6-9 months to reach the market. Now, almost 11 per cent are launched within 3-5 months, with 2 per cent achieving lead times below three months. This change in timelines signifies a supply chain restructuring.

Organizing the backend

This evolution goes beyond simply speeding up production. It's about meticulously organizing the backend, from yarn to retail floor, to achieve agility. P Senthilkumar, Senior Partner Vector Consulting, emphasizes the need for a ‘quick fashion model’ that re-aligns the entire supply-chain back-end from the yarn manufacturer to fabric supplier to the fashion brand. The idea is to think and deliver now.  

McKinsey & Company’s, ‘The State of Fashion 2023’ report had highlighted, consumers, especially Gen Z, are increasingly driven by "newness" and are willing to switch brands for frequent product drops. The report also highlights the growing importance of online platforms, where the speed of trend adoption is increased. Online fast fashion retailer Shein, demonstrates the extreme end of this model. They release thousands of items daily, leveraging data analytics and rapid prototyping to cater to real-time demand. This model, while raising ethical concerns, showcases the potential of ultra-fast fashion.

This process involves:

Streamlined supply chains: Retailers like Trent are focusing on their ecosystem to reduce manufacturing timelines by at least 20 per cent. "The whole ecosystem is coming together now a lot more than they did earlier," says P Venkatesalu, MD, Trent to FE, showcasing the collaborative nature of this transformation.  

Data-driven decisions: The utilization of real-time data to predict trends and manage inventory is crucial. Retailers are categorizing products into "core" and "dynamic," ensuring a steady supply of essentials while adapting rapidly to fluctuating demand for trendy items.

A survey by Boston Consulting Group (BCG) found that companies with agile supply chains are able to respond to market changes 20-30 per cent faster than their competitors. In fact, when the pandemic hit, retailers with agile supply chains were able to quickly move to producing loungewear and athleisure, whose demand grew. For example, Nike's "Consumer Direct Acceleration" strategy emphasizes agility and responsiveness. By investing in digital capabilities and streamlining its supply chain, Nike can quickly adapt to changing preferences and deliver personalized experiences.

Technology-enabled efficiency: A Gartner report had said by 2024, 75 per cent of supply chain organizations will have invested in AI and machine learning capabilities. In fact, startups like Groyyo, Zyod, and Fashinza are playing an important role in this transformation. These B2B manufacturing tech startups are streamlining design-to-delivery processes, reducing turnaround times from six months to six weeks, and minimizing inventory losses. Adidas's ‘Speedfactory’ project is similar, it showcased the potential of automated manufacturing. The concept involved using robots and 3D printing to produce customized shoes on demand.

Reduced minimum order quantities: Startups are allowing smaller production runs, decreasing the minimum order quantity per style per colour from 2,000 to 200, enabling brands to test new designs and respond to niche trends.

Impacts and changes

This rapid evolution will lead to several major changes in the fashion ecosystem. Most importantly, consumers will have access to a wider variety of styles and trends, with new collections dropping almost monthly. Indeed, the move to monthly collections translates to a significant rise in product variety. Consumers are no longer confined to the limited offerings of seasonal releases. Instead, they are presented with a constantly evolving array of styles, catering to micro-trends and immediate desires.

Moreover inventory wastage will come down as by aligning production with real-time demand, retailers can minimize excess inventory and reduce the need for deep discounts. A report by the Ellen MacArthur Foundation, ‘A New Textiles Economy: Redesigning fashion's future’ highlights the massive waste generated by the fashion industry, with billions of garments ending up in landfills each year. Agile supply chains and data-driven production are crucial for mitigating this waste. And as P Senthilkumar says, less discounts and more full-price sales and minimize stockouts for bestseller products. There is also reduction in excess inventory in the case of products that are not so popular. In fact, Zara's success is largely attributed to its ability to minimize inventory waste by producing small batches, closely monitoring sales data, and quickly replenishing best-selling items.

Also, the rise of ‘micro-trends’ driven by platforms like TikTok a specific aesthetic can explode in popularity within days. Retailers with agile supply chains can capitalize on this by quickly producing and distributing relevant items. For instance, a "tenniscore" aesthetic or a particular type of wide legged trouser can be produced and in stores within weeks, rather than waiting for the next seasonal release.

 What’s more, by adopting faster cycles, Indian brands will be better positioned to compete with global fast fashion giants. This allows them to capture a larger share of the domestic market and expand their international reach. Retailers who can produce trend aligned clothing rapidly can draw in the large Indian consumer market that previously may have only used international fast fashion brands.  In essence, the ‘month-long runway’ highlights a paradigm shift in the fashion industry, due to consumer demand, technological innovation, and the pursuit of efficiency.

To mark the brand’s fifth anniversary celebrations, S&N by Shantnu Nikhil unveiled its ‘Piazza Nova’ collection featuring Bollywood actor Ibrahim Ali Khan at a runway show held during LFW X FDCI 2025.

Focusing on celebrating designers who use their designs to create personal narratives, the collection empowers individuals to define luxury on their own terms, state Designers Shantnu and Nikhil..

Primarily menswear with select womenswear, the collection showcased sharply tailored suits, bold printed shirts, and relaxed silhouettes. Some of its notable features included wide lapels, intricate jacket embroidery, and versatile separates designed for mix-and-match styling.

The show ended with Ibrahim Ali Khan walking the ramp in a sand-colored bandhgala jacket, slim trousers, and a white shirt, reflecting the collection's refined yet relaxed aesthetic. Designed with an aim to cater to the evolving Indian luxury consumer, the collection helps bridge the gap between couture and ready-to-wear.

S&N currently operates 17 stores across eight Indian cities, along with a growing global online presence. Held from March 26-30, 2025 at the Jio World Convention Centre in Mumbai, Lakmé Fashion Week served as the platform for this milestone celebration and collection launch.

Bollywood actress Kalki Koechlin closed the ‘Max Presents Sicilian Summer and Amalfi Escape’ show at Lakmé Fashion Week X FDCI, Day 5, as the showstopper. She wore a stunning white printed frock-style dress, effortlessly drawing attention with her elegant and stylish presence.  

During the event, Koechlin shared her challenges faced in selecting outfits while caring for a toddler. Decide what to wear while carrying a toddler can be quite challenging, she said. Because one doesn’t want anything to get on their dress and therefore need something flexible and comfortable, she explained.

At the show Koechlin wore an outfit inspired by Italy's vibrant culture and picturesque landscapes. Representing Italy, this outfit has a lot of Italian references. It's really about escape and travel and the kind of summery, light feeling you have when you're on vacation, she said.

On the professional front, Kalki Koechlin made her Tamil film debut with ‘Nesippaya,’ where she played a lawyer. Directed by Vishnuvardhan and featuring music by Yuvan Shankar Raja, the film was released in theaters on January 14, 2025.