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Slanzenger partners 'Flipkart Group' to strengthen India presence

10th September 2021, Mumbai:

Sportswear brand Slazenger has partnered with the Flipkart group to strengthen its presence in the Indian market. The association with Slazenger will be in the form of a sublicense agreement with Inspire Sports, which is the licensee of Slazenger in India.

As part of the partnership, Slazenger will sell its product range on its e-commerce platforms like Flipkart fashion and Myntra.

The brand sees huge potential for growth with this partnership and expects the combined customer base of Flipkart and Myntra to boost sales of its products across the country.

ManoharKamath, Chief-House of Brands, Flipkart Group says, the arrival of Slazenger in India is a testament to Flipkart’s commitment to bring the best of international brands for millions of customers and offer them a wider choice in the athleisure and sports segment.”

Adrian Davie, Asia Pacific Licensing Manager, IBML, adds, the brand is keen on investing in sports marketing partnerships and communications to bring our brand legacy to the sports and fitness category in India.”

International Brand Management and Licensing (IBML) is the global licensor for Slazenger.

 

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Slanzenger partners 'Flipkart Group' to strengthen India presence

India to have 500 million online shoppers by 2030: Report by MMA India and GroupM

10th September 2021, Mumbai:

India is expected to have 500 million online shoppers by 2030, Grocery, fashion, heatlh and beauty are with expected to emerge as the most searched categories as per a report by marketing trade association MMA India and GroupM.

MonekaKhurana, Country Head, MMA India says, consistent digital exposure, combined with the presence of available omni channel touch points has resulted in the development of a new consumer purchasing process.

TusharVyas, President-South Asia, GroupMadds. growth in internet users, reduction in data prices and changing consumer behaviour are key growth drivers for the evolution of e-commerce in India. Under-penetrated categories like grocery, education, health are likely to grow exponentially over the next four-five years, he adds

The report said though voice is at a nascent stage, voice adoption is expected to grow 40 per cent by 2022, including on Google Assistant, Search and YouTube.

Online video spends grew by46 per cent in 2020 compared to other media channels, with online content consumption up 35 per cent post COVID. For online shopping platforms, key deciding factors are quality, price, return and cancellation policies and product warranty.

 

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'India Circus' launches new T-Shirt collection

9th September 2021, Mumbai:

Godrej & Boyce’s brand India Circus by Krsnaa Mehta has forayed into the fashion clothing segment with a new T-Shirt collection

This T-Shirt collection aptly titled 'Save The Craft' is a stylish visual art depiction of the brand’s artistic roots, inspired by handicrafts and handlooms across diverse cultures in India from centuries ago.

India Circus by Krsnaa Mehta offers contemporary-chic, sophisticated, and affordable style for various areas of your life, from home decor to personal accessories. It is a brand that has already established itself as one that curates its collections inspired by the essence of life in India. Taking experience from Mughal Royalty to roadside chai, the brand offers a diverse and distinct array of moods and tones which represent India and transforming it into a colorful experience that oozes sophistication and style.

With its new clothing line, India Circus is here to bring to light the treasure trove of wealth that is facing dire survival conditions. Popular traditional handicrafts have begun to be modified along with new designs to striking a balance according to the market demands owing to which artisans are moving towards alternative income generation methods.

 

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'India Circus' launches new T-Shirt collection

The Confederation of All India Traders (CAIT) criticizes Gujarat government’s pact with Amazon India

9th September 2021, Mumbai:

The Confederation of All India Traders (CAIT) has criticized the Gujarat government for signing an agreement with Amazon India to support its anti-competitive practices. At the beginning of this week, Amazon partnered Gujarat’s Industries and Mines Department to boost e-commerce exports in the state and giving a push to the state’s economy.

The agreement will see Amazon train and onboard micro, small, and medium enterprises across Gujarat and facilitate them to sell their ‘Made in India’ products on Amazon’s e-commerce platform.

The MoU is designed to enable them to reach customers in over 200 countries and territories. However, CAIT argues that encouraging small traders to join Amazon will actually harm local businesses.

CAIT has been heavily critical of both Amazon India and Walmart-owned Flipkart, two US-owned businesses, for allegedly flouting FDI regulations. The traders’ body has held protests across India against the two businesses, run multi-media campaigns, and promoted boycotts of both businesses.

 

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The Confederation of All India Traders (CAIT) criticizes Gujarat government’s pact with Amazon India

Fabindia Overseas hires five investments banks to launch $1 billion 'IPO'

10th September 2021, Mumbai:

Ethnic wear retailer Fabindia Overseas has hired five investment banks to launch a $1 billion IPO. Thebanks hired by the fabric maker include CICI Securities, SBI Capital Markets, JP Morgan, Credit Suisse and Nomura.

Fabindia is the latest player intending to capitalize on the buoyant investor sentiments in the primary and secondary market as benchmark indices are at record highs.

The company is expected to file the draft paper with market regulator Sebi in next two months, the sources added. It is expected to seek a valuation of about $2 billion and sell 25-30 per cent stake in the IPO.

AzimPremji's private equity fund, PremjiInvest, is among investors who will sell partial stakes in the company. Infosys co-founder NandanNilekaniand wifeRohiniNilekani are also shareholders.

Over three dozen companies have hit the primary market so far this year, raising more than Rs 60,000 crore.

 

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Niketa Thacker launches collection with Gujarat artisans

9th September 2021, Mumbai:

Brand Sivi’s designer Niketa Thacker has launched a women’s wear collection Panjo Kutch in partnership with artisans from Gujarat. The collection has been launched at the brand’s flagship store in Ahmedabad. As per a Fashion Network report, Thacker designed the collection aimed at helping artisans recover from lockdown struggles. She also gave artisans creative freedom with the designs and encouraged them to express themselves through the collection.

Panjo Kutch has a rich color palette of navy blue, deep red, burnt orange, magenta, and black and features traditional decorative motifs. Subtle mirror work gives a nod to Gujarat’s love of mirror-embellished garments and full skirts also bring to mind the state’s traditional dress.

All textiles used in Sivi’s latest collection have been sourced from artisans in Gujarat’s. Several of the artisans who worked on the collection now work for the boutique, Thacker told the National Herald. Thacker is originally from Kutch in Gujarat and pursued a career as a criminal lawyer before becoming a fashion designer.

 

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Niketa Thacker launches collection with Gujarat artisans

'Clovia' to expand presence in international markets

9th September 2021, Mumbai:

Lingerie brand Clovia is planning to expand its presence in at least two more international markets. It also plans to triple its offline store count in the coming year. In FY20, Clovia achieved profitability post lockdown with a double digit EBITDA. This was stimulated by good profit margins and repeat orders from existing customers.

Clovia’s ARR grew 100 per cent in FY’20 over FY’19 with its online store now registering double-digit growth month on month. The brand expanded its sleep and loungewear ranges multifold while doubling down on innerwear in the last three quarters. It has observed— 9X growth in sleepwear and loungewear, a 6X growth in maternity lingerie and feeding nightwear, 6X growth in athleisure, and a 2X scale in Clovia’s customer partnership program as users all over the country were looking for more trusted sources such as family, friends.

Early this year, Clovia launched the Bra-Bot— an online AI-based chatbot curated to help one buy the right innerwear and other categories. This is part of Clovia’s continued efforts to bring online shopping experience closer to an assisted offline Clovia store experience and provide its customers technology-driven help for making the right purchase decisions in the product category which boasts of high customer engagement.

 

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'Clovia' to expand presence in international markets

'Reliance Retail' contributes to 1/4th of Future Consumer’s sales

9th September 2021, Mumbai:

Reliance Retail has become the second-largest customer of the Kishore Biyani-led Future group's FMCG arm Future Consumer, contributing over one-fourth of the total sales of the company.

In the financial year 2020-21, the retail arm of Reliance Industries has purchased goods worth Rs 157.54 crore from Future Consumer Ltd (FCL), accounting 26.8 per cent of the total sales of Rs 586.15 crore, as per the latest annual report of the company.

FCL is among the 19 group companies of the Future Group, which would be merged with Future Enterprises and then would be transferred to Reliance Industries retail arm, Reliance Retail Ventures Ltd (RRVL), as per the Rs 24,713 croredeal announced on August 29, 2020.

Future Group's retail arm Future Retail (FRL) leads the list with purchase of Rs 319.52 crore for the financial year ended on March 31, 2021. However, it was 87.9 per cent down in comparison to a purchase of Rs 2,631.58 done by FRL a year ago.

FCL's revenue from the sale of products in FY21 was Rs 586.15 crore and both companies contributed around 81.3 per cent of total sales. Reliance Retail, which has come first in the list of top consumers, contributed 26.8 per cent of the total sales.

 

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'Reliance Retail' contributes to 1/4th of Future Consumer’s sales

'Bewakoof' teams up with Coca Cola for a new apparel range

9th September 2021, Mumbai:

Indian D2C fashion brand Bewakoof and Coca Cola have teamed up to launch an exclusive fashion apparel merchandise range in the Indian market. The Bewakoof x Coca-Cola range will include joggers,T-shirts, footwear like flip flops, slippers, and backpacks. Bewakoof will promote the new collection across all digital platforms.

The designs are nspired from Coca Cola’s bold Red, white and black colors, classic Coke bottles, which is nostalgic to Coke’s fans who love a retro touch in their wardrobe also. The Bewakoof x Coca-Cola range priced from Rs 275 onwards and will be available on Bewakoof’s website and other leading marketplaces in the country.

Founded in 2012, Bewakoof is a lifestyle fashion brand that makes creative, distinctive fashion for the trendy, contemporary Indian. Bewakoof was created on the principle of creating impact through innovation, honesty and thoughtfulness.

 

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'Bewakoof' teams up with Coca Cola for a new apparel range

Eyewear brand Owndays launches first store in New Delhi

9th September 2021, Mumbai:

Japanese eyewear brand Owndays has launched its first store in New Delhi. In the last few months the brand opened stores in cities like Kolkata, Chennai, Hyderabad, Bengaluru and Chandigarh despite the COVID-19 disruptions. It has collaborated with India partner, GKB Opticals for these stores. Sanjay Malhotra, Business Head-India, Owndays says, demand for quality eyewear has never been this big before. People are not only price sensitive but quality conscious as well and the brand meets this demand to ensure customers are satisfied with their purchases.

Established in Tokyo, Japan in 1989, Owndays Co has a global presence of 350 stores spread across 12 countries including Japan, Singapore, Taiwan, Hong Kong, Australia, Thailand, Philippines, Malaysia, Vietnam, Indonesia, and Cambodia. Owndays offers a range of around 1,500 styles from basic to functional, stylish, and fashionable eyewear for men and women starting at Rs 2,990. With 24 brands under the parent company, Owndays offers eyewear for children, young adults, millennials, and matured adults.

 

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Eyewear brand Owndays launches first store in New Delhi

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