Despite COVID-19, India's e-commerce market continues to grow at 5 per cent year-on-year, with estimated revenue of $56.6 billion in the financial year 2020-21, says IT industry body Nasscom.

However, consumers have lodged complaints on the National Consumer Helpline related to payment, quality and quantity issues, manufacturing defects, and non-providing of services, among others, says Ashwini Kumar Choubey, Minister of State for Food and Consumers.

The complaints of the consumers are transferred through the Integrated Grievance Redress Mechanism software to the companies concerned for redressal, he adds

Consumers that are not satisfied with the redressal are advised to approach the Consumer Commission of appropriate jurisdiction for redressal of their grievances, Choubey states. The e-Daakhil portal also enables consumers to file their grievances online, in the Consumer Commission of their choice.

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V-Mart Retail has expanded its store network by opening three new stores in Uttar Pradesh and one store in Rajasthan. As per Equity Bulls, the expansion takes the total number of V-Mart stores to 286.

Founded in 2002, V-Mart is a complete family retail store chain offering apparel, footwear and accessories for men, women and kids. The company also offers a wide range of home furnishings, general merchandise, toys, tableware, utensils, and other home utility items.

The rich expertise of 17 years in delivering high-quality affordable fashion, coupled with a wide network of 200+ stores across 171 towns in 17 states and the motto of ‘Price’ less Fashion' has helped V-Mart win the trust of more than 3 crore satisfied customers every year.

In 2018, V-Mart Retail was adjudged the world’s best performing departmental store, as per data compiled by Bloomberg. In 2019, the company was bestowed with the 'Transforming India Through Retail' award for ‘Transforming lives in Tier II and III cities’ by Ministry of Textiles, Government of India.

Myntra has roped in Hrithik Roshan, Vijay Deverakonda and Dulquer Salmaan as new brand ambassadors. The e-commerce company will soon launch its biggest ever lineup of star-studded brand commercials. These commercials will target consumers across the nation and give Myntra an opportunity to engage with the fans of these celebrities.

Last year, Myntra partnered with Kiara Advani as Myntra’s nationwide face and Samantha Akkineni as the face of the South Indian market.

The company has evolved over the years to be the fashion expert for millions across the country, with the largest catalogue of domestic and international brands, along with unique value-added services, customized to cater to the specific needs of fashion-conscious consumers. It proves to be an aspirational brand for young shoppers looking at having a personal style guide that represents their individuality while being stylish.

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India’s leading producer of handmade products and clothing, The Burnt Soul has launched its new sub brand Mira for hand-printing and embroidering more Indian silhouettes and procured clothing made in India.

As per Illinois News Today, the the brand aims to create a modern wardrobe that is not only versatile but also sustainable, regardless of the season. Their exclusive range of clothing allows the wearer to easily or luxuriously decorate these styles as needed.

With the upcoming Raki season, the brand has carefully selected elegant clothing sets that customers will be able to purchase from their online platforms.

Burnt Soul is also driven by the idea of more wearable and eco-friendly sustainable clothing using plant-based sustainable fabrics such as bamboo silk, rose fabric and orange peel. These fabrics are nature-friendly and do not harm the environment like other synthetic fibers.

Inspired by India’s rich local arts and crafts, The Burnt Soul is a long-standing tradition of individualistic aesthetics for lesser-known craftsmen working quietly in remote parts of the country.

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Former cricketer VirenderSehwag will soon launch his activewear and sportswear brand, ‘VS’ on the website www.vsshop.in.

The online launch will witness over 30 products in apparels (tracks, t-shirts, jackets and shorts) as well as cricket equipment (bats, gloves and pads).

The entire collection of the merchandise will only be in solid colours, in line with the simplicity of the brand’s founder. Each style has been launched in six colours and made with compact cotton.

The brand was launched with first exclusive store in Ahmedabad in March 2020. The brand VS is run by Viru Retail Pvt. Ltd., a joint venture between Sehwag owned World of Viru and Stitched Textiles

. ‘VS by Sehwag’ differentiates itself from existing players in the market by catering specifically for the masses with a price range of ₹499- ₹1,099.

Based on insights the brand has obtained from Sehwag’s fan base, it will initially focus strongly on the Hindi-speaking markets across the country, enabling greater product discovery for online shoppers looking for active/athleisure wear and cricket gear.

The brand is aiming to leverage online and e-commerce platforms to acquire five million customers by 2026.

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Worlds and India’s first online tailoring solutions app ‘Cloud Tailor’ has been opened by Hyderabad-based husband wife team Rudra Pratap and Susmitha both BITS Pilani and IIM Calcutta aluminis. This is personalized digitized tailoring solution is capable of seeking orders for women’s wear from across the world. It aims at providing a memorable user experience, responsive customer care and a disciplined offline fulfillment, meaning, the order is delivered on the promised date.

The app was launched in December 2020. The promoters are eyeing to garnering 10 per cent of the customized Indian women’s wear market through online orders and 10 per cent of the world market over the next two years. Over the last five months of operation, the start-up has delivered over 3000 orders worth Rs 14,00,000 and the venture has become profitable. Over 40 per cent of these orders have come from the United States, Singapore, Great Britain, Australia, Middle East etc. The hope is to register a turnover of Rs 100 crores in the next three years.

Plans are on to start Cloud Tailor fulfilment centers in Delhi, Bangalore, Kolkata, Mumbai, Pune and Chennai. Customers, overseas and domestic, will be given the choice to pick a city where they want the garments to be stitched. A machine learning-based recommendation engine will be included in the mobile app. This is the world’s first online tailoring solutions app.

US-headquartered social shopping marketplace Poshmark plans to foray into the Indian market. The Nasdaq-listed company currently operates in Canada, Australia and its home market US where it competes with ThredUp and RealReal. It functions like eBay and allows users to click pictures of their own apparel and sell them to other users. Apart from giving and receiving comments and ‘likes’, users can also follow other sellers on the platform.

The platform reported 29 per cent increase in its gross merchandise value (GMV) in 2020, says Manish Chandra, Founder & CEO. From $1.1 billion in 2019 its GMV increased to 1.4 billion in 2020.

Poshmark is betting on India’s social commerce potential that is expected to touch $20 billion in just five years—and likely hit nearly $70 billion by 2030, as per a recent report by Bain & Company and Sequoia.

Welspun’s consolidated net profit rose four-fold for the first quarter on the back of strong sales. The strong growth momentum which started in the second half of the last fiscal year continued in the current fiscal year. Growth has been broad-based, market-leading volume growth supported by an agile business model. During the quarter, the revenue of the home textile segment was up 79.7 per cent from the year-ago period. The flooring segment had revenue of Rs 121 crores as against Rs 25 crores in the corresponding period last fiscal. Consolidated total revenue from operations stood at Rs 2,2149 crores in the first quarter. It was at Rs 1,201 crores in the year-ago period.

The prevailing global logistic challenges being a possible impediment, Welspun India is well placed to capture the growth opportunity on the back of strong customer relationships, a superior distribution network, a thriving global e-commerce channel and brands, and digitalisation. Changes in consumer behavior with a focus on hygiene and wellness products, a revival in the hospitality sector due to increased spending on travel and holidays in Europe and the US, and strong global retailers' financial performance are expected to drive demand for home textiles in the financial year 2021-22.

29th July 2021,Mumbai:

Dollar Industries has managed to strike the right balance between employees’ safety and efficiency. Despite limitations, the company has overcome hurdles and managed to maintain demand-supply ratio.

With a revamped brand identity, India’s leading organisation in hosiery and knitwear strengthened its digital and e-commerce presence.

During the year, Dollar Industries focused on a 360-degree communication strategy and also created a lot of buzz with the launch of its new Bigboss, Missy and Ultra TVCs.

As a responsible corporate, Dollar has always focused on renewable and environment friendly practices.

Focusing on its green mission, the company installed a four mw solar power plant at its Tirupur unit, with a power generation capacity of 75 lakh units per year.

Additionally, the company has successfully initiated various CSR activities. Water kiosks provided clean and safe drinking water to thousands of commuters.

The company distributed 2,000 packets of sanitary pads to women dwelling in slum areas and educated them about menstrual hygiene and bust myths around it.

Going forward, Dollar is looking to expand its product portfolio to enhance consumer experience.

As the global economy is battling the adverse effects of the pandemic, companies and businesses all around are making brave business decisions every day.

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