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21. The Pant Project engages Gen Z with experiential denim installation at IIT Bombay ...
(Apparel)
... t to creativity and individuality. Targeting Gen Z, the activation encouraged festival-goers to interact with the installation by doodling, spray-painting, and leaving their mark. This immersive experien ...
Created on 26 December 2024
22. Blackberrys to launch new campaign with US-based agency Leo Burnett ...
(Apparel)
20 November 2024, Mumbai Apparel brand Blackberrys plans to launch its new brand film and campaign along with its wedding collection in partnership with US based communications agency Leo Burnett. Catering ...
Created on 20 November 2024
23. HOADPL to repurchase 40% stake from US-based General Atlantic ...
(Apparel)
19 November 2024, Mumbai A prominent fashion design company, House of Anita Dongre (HOADPL), plans to repurchase nearly 40 per cent of its stake from the US-based private equity firm General Atlantic ...
Created on 19 November 2024
24. The Modern Maharaja: How Gen Z men are redefining ethnic wear in India ...
(Apparel)
30 October 2024, Mumbai India's Gen Z males are rewriting the rules of engagement with traditional clothing. Gone are the days when kurtas and sherwanis were reserved for weddings and festivals. Thi ...
Created on 30 October 2024
25. Narendra Kumar launches new fashion brand, ‘Ura Street’ targeting Gen Z consumers ...
(Apparel)
29 October 2024, Mumbai In collaboration with Puneet Bajaj, CEO, Shakti Brandz, fashion designer Narendra Kumar has introduced a new fashion brand titled, Ura Street. Targeted toward Gen-Z and late ...
Created on 29 October 2024
26. India’s hybrid retail model sees a resurgence of high streets as malls continue to grow ...
(Apparel)
...  experience, high streets are seeing a resurgence, due to factors like convenience, affordability, and a personalized shopping experience. High streets on the rise High streets are gaining momentum ...
Created on 18 October 2024
27. Gen Z rewriting retail rules, and brands turn the spotlight on this evolving consumer landscape ...
(Apparel)
Gen Z, the digital natives born between 1997 and 2012, are rapidly emerging as the key consumer segment in India. With their unique preferences and behaviors, they're keeping fashion retailers on thei ...
Created on 14 October 2024
28. Snitch hits 25 stores, targets Gen Z expansion ...
(Retail)
... and caters to Gen Z men with a modern, streetwear-inspired aesthetic. Snitch, which began as a direct-to-consumer label in 2020, has rapidly expanded its physical presence across India. With plans to ...
Created on 26 September 2024
29. Fashion vertical FWD helps Myntra grow Gen Z customer base to 16 million ...
(Apparel)
18 September 2024, Mumbai Myntra’s Gen Z-focused fashion vertical and an app-in-app feature, FWD helped the e-commerce platform double its Gen Z customer base from 8 million in mid-2023 to 16 million ...
Created on 18 September 2024
30. Rising incomes, increasing demand to drive resurgence of value fashion market in India ...
(Apparel)
 17 September 2024, Mumbai Driven by rising incomes, favorable demographics, and increasing demand for affordable fashion, particularly among Gen-Z consumers, the market for value fashion in India is ...
Created on 17 September 2024
31. Bradford License India joins US-based Fruit of the Loom as its official licensing agency  ...
(Apparel)
17 September 2024, Mumbai Bradford License India has partnered with US-based apparel brand Fruit of the Loom as its official and exclusive licensing agency in India. Through this partnership, the licensing ...
Created on 17 September 2024
32. India's Gen-Z, the new consumer powerhouse that’s reshaping retail markets ...
(Apparel)
11 September 2024, Mumbai India's Gen-Z, the cohort born between the mid-1990s and early 2010s, is rapidly emerging as a dominant force in the consumer landscape. Their distinct preferences and behavior ...
Created on 11 September 2024
33. Reid & Taylor Apparel selects Eggfirst as its creative agency ...
(Apparel)
26 August 2024, Mumbai A premium brand known for its trendsetting and high-quality men’s fashion, Reid & Taylor Apparel has selected Eggfirst as its creative, digital, media, and production agency. This ...
Created on 26 August 2024
34. India's online fashion, lifestyle market set to boom, Gen Z leading the charge, finds anew study ...
(Apparel)
... . This growth is being fuelled by a combination of factors, including rising disposable incomes, increasing internet penetration, and a burgeoning young population with a penchant for online shopping. G ...
Created on 09 August 2024
35. Urbanic launches new range ‘Savana’ for Gen Z women ...
(Apparel)
UK-based fashion brand, Urbanic has launched a range titled Savana for Gen Z women. Focusing on modern trends, Savana uses proprietary AI production procedures to reduce inventory waste and support sustainability. ...
Created on 12 June 2024
36. Dixcy Scott launches new campaign to promote self-confidence in Gen Z men ...
(Brands-To-Retail)
Modenik Lifestyle's innerwear brand, Dixcy Scott, has launched a new campaign to connect with Gen Z men by promoting self-confidence. Developed in collaboration with creative agency TBWA India, the campaig ...
Created on 23 May 2024
37. Mufti launches new sub-brand for Gen Z shoppers ...
(Brands-To-Retail)
Leading menswear brand Mufti has launched a new sub-brand named ‘400050’, pronounced ‘Four Triple Oh Five Oh’. Catering to Gen Z shoppers, this brand offers casual, oversized garments in select Mufti EBOs ...
Created on 15 May 2024
38. Genes Leconaneet Hemant expands with sixth store in Delhi ...
(Retail)
Established by Didier Lecoanet and Hemant Sagar, Indo-French designer label, Genes Lecoanet Hemant has expanded its footprint in the Indian market with the inauguration of its sixth store in Delhi. Situated ...
Created on 19 March 2024
39. GenAI in Fashion & its use cases in fashion industry ...
(Article)
... the emerging paradigms, powered, assisted, and augmented by Generative AI (GenAI), which is in effect a transformative technology akin to what is popularly known as 'ChatGPT'. This piece explores th ...
Created on 23 February 2024
40. GenAI in Fashion ...
(Article)
... by groundbreaking life-changing technology like Generative AI (GenAI). Video Insights That is GenAI's job; GenAI must have done something very right as this innovative force is fundamentally restructurin ...
Created on 21 February 2024