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21. Snitch hits 25 stores, targets Gen Z expansion ...
(Retail)
... and caters to Gen Z men with a modern, streetwear-inspired aesthetic. Snitch, which began as a direct-to-consumer label in 2020, has rapidly expanded its physical presence across India. With plans to ...
Created on 26 September 2024
22. Fashion vertical FWD helps Myntra grow Gen Z customer base to 16 million ...
(Apparel)
18 September 2024, Mumbai Myntra’s Gen Z-focused fashion vertical and an app-in-app feature, FWD helped the e-commerce platform double its Gen Z customer base from 8 million in mid-2023 to 16 million ...
Created on 18 September 2024
23. Rising incomes, increasing demand to drive resurgence of value fashion market in India ...
(Apparel)
 17 September 2024, Mumbai Driven by rising incomes, favorable demographics, and increasing demand for affordable fashion, particularly among Gen-Z consumers, the market for value fashion in India is ...
Created on 17 September 2024
24. Bradford License India joins US-based Fruit of the Loom as its official licensing agency  ...
(Apparel)
17 September 2024, Mumbai Bradford License India has partnered with US-based apparel brand Fruit of the Loom as its official and exclusive licensing agency in India. Through this partnership, the licensing ...
Created on 17 September 2024
25. India's Gen-Z, the new consumer powerhouse that’s reshaping retail markets ...
(Apparel)
11 September 2024, Mumbai India's Gen-Z, the cohort born between the mid-1990s and early 2010s, is rapidly emerging as a dominant force in the consumer landscape. Their distinct preferences and behavior ...
Created on 11 September 2024
26. Reid & Taylor Apparel selects Eggfirst as its creative agency ...
(Apparel)
26 August 2024, Mumbai A premium brand known for its trendsetting and high-quality men’s fashion, Reid & Taylor Apparel has selected Eggfirst as its creative, digital, media, and production agency. This ...
Created on 26 August 2024
27. India's online fashion, lifestyle market set to boom, Gen Z leading the charge, finds anew study ...
(Apparel)
... . This growth is being fuelled by a combination of factors, including rising disposable incomes, increasing internet penetration, and a burgeoning young population with a penchant for online shopping. G ...
Created on 09 August 2024
28. Urbanic launches new range ‘Savana’ for Gen Z women ...
(Apparel)
UK-based fashion brand, Urbanic has launched a range titled Savana for Gen Z women. Focusing on modern trends, Savana uses proprietary AI production procedures to reduce inventory waste and support sustainability. ...
Created on 12 June 2024
29. Dixcy Scott launches new campaign to promote self-confidence in Gen Z men ...
(Brands-To-Retail)
Modenik Lifestyle's innerwear brand, Dixcy Scott, has launched a new campaign to connect with Gen Z men by promoting self-confidence. Developed in collaboration with creative agency TBWA India, the campaig ...
Created on 23 May 2024
30. Mufti launches new sub-brand for Gen Z shoppers ...
(Brands-To-Retail)
Leading menswear brand Mufti has launched a new sub-brand named ‘400050’, pronounced ‘Four Triple Oh Five Oh’. Catering to Gen Z shoppers, this brand offers casual, oversized garments in select Mufti EBOs ...
Created on 15 May 2024
31. Genes Leconaneet Hemant expands with sixth store in Delhi ...
(Retail)
Established by Didier Lecoanet and Hemant Sagar, Indo-French designer label, Genes Lecoanet Hemant has expanded its footprint in the Indian market with the inauguration of its sixth store in Delhi. Situated ...
Created on 19 March 2024
32. GenAI in Fashion & its use cases in fashion industry ...
(Article)
... the emerging paradigms, powered, assisted, and augmented by Generative AI (GenAI), which is in effect a transformative technology akin to what is popularly known as 'ChatGPT'. This piece explores th ...
Created on 23 February 2024
33. GenAI in Fashion ...
(Article)
... by groundbreaking life-changing technology like Generative AI (GenAI). Video Insights That is GenAI's job; GenAI must have done something very right as this innovative force is fundamentally restructurin ...
Created on 21 February 2024
34. Navigating the Digital Fashion Boom: GenAI ...
(Article)
20 February 2024, Mumbai GenAI sets value across supply chains; Traditional fast fashion faces mounting challenges, but digital fashion, fueled by tech advancements, emerges as a powerful alternative. ...
Created on 20 February 2024
35. Retail revolution on the horizon with Generative AI ...
(Retail)
19 January 2024, Mumbai India’s retail sector is about to get a futuristic AI makeover. As per a recent survey by EY, AI (Gen AI) promises to unlock hidden insights from mountains of data, revolutionising ...
Created on 19 January 2024
36. Indian Apparel Retail's Strategic Shift in 2023, amidst Resurgence and Challenges  ...
(Apparel)
04 January 2024, Mumbai Rewind 2023 The year 2023 marked a pivotal moment for the Indian apparel retail sector, navigating both triumphs and challenges as it rebounded from the pandemic blues. Amidst ...
Created on 04 January 2024
37. Shivanii launches new gender neutral collection  ...
(Apparel)
Apparel brand Shivanii has launched a new gender–neutral collection. The ready-to-wear collection offers androgynous styles, neutral color palettes, inclusive sizes and diverse campaign. It promotes a ...
Created on 21 December 2023
38. Tokyo Talkies chosen 'Gen Z Brand of the Year' at Myntra Tech Threads ...
(Brands-To-Retail)
At the 'Myntra Tech Threads' event held in Bengaluru, Tokyo Talkies, the fast fashion brand under Brand Studio Lifestyle, received the prestigious title of 'Gen Z Brand of the Year' from Myntra. Acknowledg ...
Created on 08 December 2023
39. SIMA: Southern textile industry in crisis, urgent appeal for relief measures ...
(Textile)
... , Vietnam, and Sri Lanka. In response, Dr. S. K. Sundararaman, Chairman of SIMA, issued a press release outlining urgent appeals. These include requests to the Chief Ministers of Tamil Nadu, Andhra Prades ...
Created on 07 December 2023
40. A Global Gathering for Sustainable & Intelligent Apparel Manufacturing ...
(International)
... global issues within the apparel industry. The convention emphasized the need for a more robust, intelligent, and sustainable sector. Moving Beyond Transactional Practices: Fostering Collaborative Supply ...
Created on 08 November 2023