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21. Kartik Aryan represents Superdry
(Brands-To-Retail)
... of a younger demographic within the Gen-Z community. The new collection featuring the actor as the face of the brand offers an array of Superdry signature styles, including biker and puffer jackets, ...
Created on 03 December 2022
22. Reliance opens Centro in Mumbai
(Retail)
... market is driven by a higher propensity to shop online owing to increased internet penetration as well as a large millennial and gen-Z population with aspirations and growing disposable incomes. Reliance ...
Created on 05 November 2022
23. Ananya Pandey campaigns for Only
(Brands-To-Retail)
... by Only. The video integrates fashion with technology in a unique manner in order to appeal to a whole new generation of fashion-conscious Gen-Zers. Only specialises in denim and women’s casual wear. ...
Created on 08 October 2022
24. Reliance Retail’s fast fashion format, Azorte launched
(Retail)
... home, beauty, and more. The mid-premium fashion segment is one of the fastest growing consumer segments as millennials and Gen-Z are increasingly demanding the latest in international and contemporary ...
Created on 01 October 2022
25. Reliance Retail launches Centro, a new version of Central
(Retail)
... millennial and gen-Z population with aspirations and growing disposable incomes. Reliance Retail is also inclined towards a multi-brand beauty retail concept for more mass-market brands. Earlier this ...
Created on 28 September 2022
26. Reliance Retail may take over India business of Sephora
(Retail)
... millennial and gen-Z population with aspirations and growing disposable incomes. Reliance Retail is also inclined towards a multi-brand beauty retail concept for more mass-market brands. Earlier this ...
Created on 26 September 2022
27. Abhishti offers modern designs
(Fashion)
...  with its wide range of stylish and comfortable clothing. The brand caters to the varied needs of Gen-Z and millennial and understands that people from different demographics expect their clothes differently ...
Created on 17 September 2022
28. Adidas Originals’s Bangalore store aims to set a benchmark
(Lifestyle)
... millennials and Gen-Z consumers. The newly revamped Adidas Originals store looks to transform the street style space in the city by providing access to the brand’s most popular collections, hype drops, ...
Created on 02 September 2022
29. Myntra: StyleCast Sees Traction
(Retail)
18 June 2022, Mumbai: *‘StyleCast’, Myntra's dedicated destination for the fashion-forward Gen-Z enthusiasts of the country, continues to witness steady growth, being a one-stop destination for all trend ...
Created on 18 June 2022
30. Myntra to organize 16th edition of EORS sale
(Fashion)
...  wear, footwear, including sneakers, sports gear, kids and teens wear, and home on the Myntra platform. Myntra’s go-to destination for Gen-Z shoppers StyleCast has expanded offerings from 7,000 to ove ...
Created on 01 June 2022
31. Bostreet launches first collection on Myntra
(Start-Up)
... collection includes dresses, tops, co-ords, trousers, T-shirts, denims, skirts and shorts. ALSO READ Myntra launches Style Squad to curate collections and content for consumers It targets Gen-Z ...
Created on 23 May 2022
32. D&G (Dolce & Gabbana): Relaunches Beauty
(Lifestyle)
... “creating a more global, transversal experience,’’ that he said would bring the brand “closer not only to our loyal customers but also new Gen-Z clients.” The Milan fashion powerhouse made the move ...
Created on 18 February 2022
33. Fashion Brands: Adopt to ‘Customized Tailoring’ in the new times
(Apparel)
...  Gen-Z consumers. What is Customized Tailoring? Custom/ customized tailoring as the name suggests is the client's custom stitching of the product. Despite being an old concept, the advent of new technologi ...
Created on 24 December 2021
34. Tata's Trent (Westside) eyes growth in beauty & business as startups blaze the trail
(Retail)
...  billion company after a blockbuster IPO, helped millennial and Gen-Z consumers buy high-end beauty brands as well as access tutorials and testimonials from social media influencers. That’s a far cr ...
Created on 17 December 2021
35. Myntra launches "Style Cast app"
(Retail)
... officer, Sharon Pais. Style Cast caters to the unique fashion preferences of Gen-Z customers with over 3000 styles. It features three curated multi-brand segments with the themes: Winter Wonderland, ...
Created on 09 December 2021
36. Myntra targets Gen Z shoppers (fashion-forward consumers) with app feature 'Style Cast'
(Start-Up)
08 December 2021, Mumbai: Myntra has fully rolled out a Gen-Z focussed section on its app that will cater to specific fashion and style needs to this customer cohort that the online fashion retailer ...
Created on 08 December 2021
37. Bewakoof enters street wear segment with a new collection, ‘Seedhe Gully Se’
(Brands-To-Retail)
... YouTube. India is estimated to have about 390 million millennials and about 440 million in the Gen-Z cohort. This is a large consumer base for the streetwear segment. Bewakoof’s aim is to become a ...
Created on 03 December 2021
38. Urbanic 'E-commerce Brand' reports strong sales on first day of listing on Myntra
(Lifestyle)
...  Urbanic has a high salience among Gen-Z shoppers. Ayyappan Rajagopal, Chief Business Officer, Myntra, the company’s collaboration with Urbanic will provide Gen-Z a shorter route to express themselves an ...
Created on 06 September 2021
39. Myntra partners with digital fashion brand 'Urbanic' to offer differentiated fashion styles to shoppers
(Apparel)
...  biggest bases of Gen-Z -- one of the primary consumer segments of Myntra -- fashion shoppers as it creates wider accessibility, especially with Myntra being the preferred launchpad and platform for fashio ...
Created on 24 August 2021
40. Fabindia collaborates with Hidesign for ‘Experience Store in Hyderabad’
(Apparel)
...  concepts, online and offline, to cater to India’s rising millennial and Gen-Z customer base. It is also developing new apparel, home, and décor lines to cater to younger shoppers like its new FabNU an ...
Created on 21 July 2021