The retailer will begin selling lines from Wonderbra's world-renowned lingerie collection according to Retail Gazette.

It is estimated that one in three British women already buy their bras from Marks and Spencer, the report adds.

It's not the first lingerie brand to sell through M&S - the store currently sells Sloggi and Triumph as well as its own push-up and strapless bras.

Selling brands like Wonderbra, which complement M&S's existing ranges, is an "exciting way we can offer our customers even more choice" said M&S director of guest brands Neil Harrison.

A number of high-profile brands have joined forces with M&S in the past year, with Hobbs, White Stuff, Joules, and Jigsaw available through the retailer.

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Marks and Spencer only started selling third-party brands in October 2020 when eco-fashion label Nobody's Child joined the site.

Since then, M&S has invested in the business, 'starting with' a 25% stake.

Richard Price, MD of M&S clothing & home, said: “We’re shaping the future of M&S Clothing - the strength of our own-brand product, our broad customer base, and the reach of M&S.com makes us an attractive platform partner.

"In turn, introducing brands helps us become more relevant, more often for our 22m customers – offering them a convenient and seamless shopping experience.

"Nobody’s Child was the first brand to launch on M&S.com and has proved incredibly popular with new and existing M&S customers.

"We will continue to collaboratively develop the offer on our site, whilst now supporting the brand to grow independently as part of the M&S Family."

msn.com (The news article has not been edited by DFU Publications staff)

Bras

(The news article has not been edited by DFU Publications staff)

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