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Article 2022-09-03

Brand acquisition & house of brands

03 September 2022, Mumbai:

The brand acquisition seems to be the flavor of the day. Aditya Birla and Reliance Group, two of India’s prominent business groups have recently invested in designer brands like Manish Malhotra, House of Masaba, Tarun Tahiliani, Sabyasachi, and Anamika Khanna.

Both groups seem to be more inclined towards luxury brands, though they have also invested in a few premium ones, says an Inventiva report.

BRANDED HOUSE VS HOUSE OF BRANDS

As per Mahesh Singh, Founder and Managing Director, Singhi Advisors these acquisitions will give Reliance Brands and Aditya Birla Fashion and Retail (ABFRL), a chance to expand their product lines while offering the designer brands an opportunity to open more stores, introduce new products, etc.

Steady growth in the fashion industry

The Indian fashion industry has been growing at a steady rate despite a curb on weddings due to the pandemic. As per the market research company Euromonitor International, the Indian fashion market is expected to grow at a CAGR of 15 percent between 2021 and 2026.

Both Reliance Brands and ABFRL have been trying to get a piece of this growth pie. For the last few years, they have strengthened its position through new acquisitions and partnerships.

For instance, ABFRL invested in the House of Masaba to boost its beauty and personal products range. The acquisition helps the company acquire a well-known brand and a well-established consumer base.

Through these acquisitions, both these groups plan to widen their price range to include consumers from all social and economic strata. For instance, ABFRL offers a mix of brands like Van Heusen, Allen Solly, Jaypore, and Sabyasachi Couture for women.

One ET study refers," In Q1 2021, $1.3 billion of VC funding was raised by D2C brands in the US, with India at $500 million. The hyper-accelerated D2C Brands explosion made way for many disruptions, with The hyper-accelerated D2C Brands explosion made way for many disruptions, with ‘‘.

Widen products and market reach

Such collaborations benefit designer brands by allowing them to sell and distribute products across the world through big companies. They help brands consolidate their market position and unlock some value. Meanwhile, conglomerates like ABFRL and Reliance Retail are able to offer more choices in clothes, points out Aditya Chaudhury, Partner, and Argus Partners.

Investing corporate money into the designer clothing industry also offers more expansion opportunities to designers. For instance, known for its bridal lehengas, Sabyasachi Couture launched its jewelry line in 2017.

The designer brand also launched a fast fashion range in August 2021 in collaboration with H&M. Designers can also explore new markets by introducing affordable clothing or jewelry range. This ensures their clothes are bought by more number people.

Build omnichannel networks

Brand acquisition by corporate houses also helps them build omnichannel networks and adopt a direct-to-consumer approach. For instance, the strategic purchases of Genesis Luxury and Brooke Brothers help Reliance form partnerships with Burberry, Coach, Jimmy Choo, Diesel, Kate Spade, Michael Kors, Steve Madden, etc.

The paper intends to explore the basics of Brand Architecture getting readers valuable trade insights with a handful of examples. However, corporate acquisitions aren’t limited to luxury brands alone as affordable brands like Clovia, were bought by Reliance for ten times its sales this year and Amante for the same amount in 2021. Similarly, ABFRL bought Phillipe, Van Heusen, Allen Solly, Peter England, Forever 21, etc.

Both groups prefer to buy brands rather than make them. To sustain its growth momentum, they need to widen its price range to serve a wide range of consumers. They also need to retain the core value of couture brands while growing them.

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Article 2022-09-03

Srilanka: Offers competitive advantages in lingerie manufacturing, Wacoal reports

02 September 2022, Mumbai

Wacoal, a leading designer and manufacturer of high-quality, plus-size lingerie and bra-sized swimwear for the European market, eyes for one location in particular – Sri Lanka. Sri Lanka is an integral part of Wacoal’s manufacturing Strategy.

The Company, a market leader in the plus-size lingerie categories, promotes inclusivity and body positivity via women’s intimate wear with its extensive brand portfolio for Wacoal Europe which includes Wacoal, Fantasie, Freya, Elomi, and Goddess.

“We initially came to Sri Lanka in 2005 through a partnership with a leading Sri Lankan manufacturer,” recalls Supply Chain Director of Wacoal Europe Andrew Yeomans. “We have been continually upscaling our operations in Sri Lanka and now employ more than 1200 in our team.”

Despite the recent challenges faced by the island nation, production volumes of Wacoal Lanka – the Sri Lankan entity – have been maintained. Wacoal is eyeing further expansion of its manufacturing base in Sri Lanka, with two additional production lines being added in the coming months. In tandem, the company continues to invest in new technology.

Sri Lanka recently initiated a dedicated fabric processing zone in its Eastern Province, which conforms to high standards of environmental protection and sustainability.

Besides strengthening the supply chain and sustainability measures, this move will also enable the country’s apparel exporters to make greater utilization of preferential tariff schemes, by increasing local value addition.

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Article 2022-09-02

Cutting edge: 3D Printing in fashion design

31 August 2022, Mumbai

3D printing opens all new avenues & vistas for the fashion industry supporting, adding hack technology to the hitherto adopted conventional techniques. Today various sectors, including aerospace, automotive, medical & dentistry, use 3D printing. It is also ideal for use on Merino wool apparel/garments and presents the new potential for fiber.

A case in point is designers can combine the creative flexibility of 3D printing with the comfort, lovely drape, and organic performance to help create relentlessly a line emphasizing graceful, florid shapes of Merino wool & its blend materials. While the fiber's exceptional comfort, wearability, and performance are also maintained offering many new aesthetic options, dynamism & movement all thanks to 3D printing, according to AWI's Research & Development Manager for Europe, Birgit Gahlen.

As per one parametric-architecture report," The efficiency of parametric and generative designs, computational design can be enhanced with the aid of 3D printing tech".

With this technology microscopic precision is produced leading designers to create any intricate forms and textures they wish to choose, curating delicate ornamental elements and intricate detailing using distinctive gradient colors, base fabric can provide novel aesthetic effects such as cryptic shimmer effects & transparency.

Historically when 3D printing initially entered the fashion industry, the procedure took a while the uptake & one of the initial attempts to produce a piece of clothes using 3D printing required the printer to run continuously for 7 whole days as flexible printing materials were also not available at that time for 3D printers. But technology has advanced since then. Flexible printing material is also now available, and no longer it takes as long. Today More & more 3D printed clothing became available to the general public.

The world is well on its way to consolidating introducing it by Stratasys FDM TPU 92A - an elastomer 3D printing material engineered for prototyping, which it can be cleaned and ironed exactly like regular clothing & another flexible material been used to create 3D-printed apparel is FilaFlex. Selective laser sintering is also been used to produce the majority of 3D-printed clothes.

Furthermore, reinforcing the capacity to create elaborate patterns and achieve a high level of intricacy with 3D printing is absolutely critical for the fashion and textile industries of the day.

The smoothness & flexibility of 3D-printed clothes still somehow lag behind that of cotton or Lycra, As a result, accessories make up the majority of 3D-printed clothing and visible use cases are in products including footwear, jewelry, and eyeglasses & early users of 3D printed dresses are shifting their focus toward accessories.

Since designer pricey clothing is tailored to match your figure implying that couture or designer clothing is uncommon, distinctive, and somewhat challenging. All of those equations may be altered by 3D printing enabling the broad adoption of the notion of customized apparel.

The domain of wealthy elite homes is now accessible to the typical homeowner. Additionally, 3D-printed clothes promise to save waste and be eco-friendly. As it is immensely known that many textile scraps are been used in traditional design resulting in destruction & process is also prone to generating significant water contamination from the kind of dyes being used to color apparel/garments.

In the global backdrop of the water crisis & considering the immense water need for the production of textiles and its allied materials. Notwithstanding the innate reality that air pollution is also a significant issue in countries that produce a lot of fabrics, like China. Thus the importance of 3d printing cannot be overemphasized.

The upside of 3D cutting edge is well anchored today & already showing up its good side e.g. imaginative innovation is now possible for designers, faster turnaround & few geometrical restrictions are necessary to create wearable apparel besides eliminating several constraints designers had to deal with in the real world e.g. small batch sizes, etc.

3D Printing & Fashion Space Exploration

On the back of it any fine apparel/garment or fashion firm typically these days can execute orders for anything like a 40-foot container of clothing or shoes, especially in Bangladesh, Vietnam, or China.

Fashionable objects can also be expected to be produced on demand or in small lots thanks to 3D printing as in natural outcome in the journey. With such inherent developments, budgeting & the need for working capital may shift dramatically enhancing business efficiency & productivity.

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Article 2022-08-31

Animal cruelty & shameless fashion brands

29 August 2022, Mumbai

"Animals are not ours to experiment on, eat, wear, use for entertainment, or abuse in any other way." - PETA.

The concept of veganism has become popular worldwide, not just in the much-discussed food industry but also in the fashion world, suggesting the aware consumer's emergence. Even while vegan eating habits have been made fun of in the media, incorporating that idea into the design is more than simply a fad to win popularity among peers.

The term "vegan fashion" refers to producing apparel and accessories without inflicting cruelty on animals during production, testing, or product creation. It is essential to highlight that this market, despite catering to a specific demographic, is welcomed with open arms in industrialized countries where market growth is out of this world.

The vegan market is receiving significant investment from nations including the US, UK, Germany, and France. By the end of January 2019, the UK saw a 5% increase in items labeled as "vegan," according to the London-based retail technology company Edited. With just an 11% increase yearly, the US may have lagged behind other economies in displaying such strong growth, but it already offers a much more comprehensive range of vegan goods.

The French economy grew by 12%, but Paris, the world's fashion capital, has pledged to become the center of sustainable fashion by 2024, which will inevitably lead to a rise in the availability of vegan goods on the market. Denmark, which has experienced a 320 percent growth in items labeled as vegan, is another nation keeping an eye on this rapidly growing market.

The luxury market has not been the only one attempting to usher in the transition. One of the first high street businesses to register items with The Vegan Society's Vegan Trademark, New Look debuted a collection of 500 shoes, bags, and accessories. All components that could be present in textiles, threads, glues, dyes, and treatments are excluded from New Look's registered goods. They have also ensured that no animal experimentation was done during the production of the items and their components. According to reports, the corporation has also pledged to change details and lessen its dependency on substances produced from animals to register as many of its non-leather products as they can.

Marks & Spencer has been honored by PETA with the title of "Vegan-Friendly High Street Retailer" in recognition of its efforts to promote veganism. For clients who adhere to the vegan lifestyle, M&S has expanded its product selection to include vegan-friendly alternatives in food and clothes. Over 50 vegan recipes are available in the retailer's Plant Kitchen brand, while M&S debuted an accessible collection of 350 different types of vegan shoes in early March 2020.

These days, wearing items made from animals harms the wearer and the animals. To transform animal skin into completed leather, several more hazardous compounds, such as mineral salts, formaldehyde, derivatives of coal tar, and numerous oils, dyes, and finishes—some of which are cyanide-based—are used. Leather is one of the worst materials for the environment. As a healthier alternative, several companies, like Zara, Stella McCartney, and Bebe, have shifted to high-quality animal-free leather created from various materials, including non-animal microfibres, recycled nylon, polyurethane, and even plants, like mushrooms and fruit.

Owing to more & more talks around vegan/alternate meat, sustained moral pressure & successive sensitization by animal rights groups, many fashion designers and brands have either stopped or started to shy away from using fur, arguably it is no exaggeration that still it is an all-too-common sight in the apparel/fashion sector.

Fast-changing attitudes toward consumerism, especially among young people, resulting from increased concern over the environmental issue and the role fast fashion plays in society. As per surveys, 2/3 of 16 to 24-year-olds claimed that they were attempting to make more ethical fashion choices than before & the underlying aspiration is that ''Animal cruelty has to be opposed & resisted and shouldn't exist anymore/anywhere in our modern and civilized society''.

Animal cruelty essay

The shifting mindset of the consumer creates a massive potential for merchants to tap into this vein quickly.

As per one news18 report on World Vegan Day on November 1, 2021,” World Vegan Day is the day to remember that animals want to live free from suffering, just like us, and do not want to be turned into burgers or shoes,” expresses Sachin Bangera, director of celebrity and public Relations, PETA India”.

As per Panaprium's report," Many well-known fashion brands and designers have stopped using real fur completely. Some of them are Versace, Furla, Armani, Calvin Klein, Gucci, Michael Kors, Ralph Lauren, Tommy Hilfiger, Shrimps, and Vivienne Westwood".

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Article 2022-08-30

Possible value addition in Textile Industry

01 September 2022, Mumbai

The days when a consumer would simply choose a product based on its quality are long gone. There was a time when domestic market competition was comparatively relatively limited. The conventional wisdom cliche is," The world marketplace is continuously changing and so is the demand of people changing".

However, as globalization took hold in recent years, the level of competition and quality consciousness increased. Consumer needs gradually increased due to the constant advancement of technology and application standards. And to meet that standard, producers must add something to their goods to increase the value of those goods.

A product must be able to include additional features, and this has brought the market in the present day to a point where it appears very challenging for a manufacturer to market his product until he offers consumers something fresh, which not only rewards him for his innovative idea but also tempts him with a significant increase in profit.

This desire to create something innovative to boost profits, get a more significant market share or satisfy a craze might likely be described as adding value to textiles.

No gainsaying that without value addition finishes of textile products today it is no more viable/feasible to sustain in the given fiercely competitive global marketplace. In the same direction, the global apparel industry is also started to undertake new initiatives with all new zeal factoring in increased competition from other corners.

Change is the only constant

The need for individuals is always shifting, much like the global marketplace. Everyone wants to see some change. i.e., something fresh & different. Change must be implemented successfully and effectively in the market.

Through the use of this paper, we have made a sincere effort to present you with a thorough analysis of the value addition performed in the current finishing industries such as textiles by some of the new value addition processes in chemical finishing and mechanical finishing that have exploded this industry with opulent value added finishes and forced manufacturers to disregard all those antiquated finishing treatments that previously ruled this Industry.

One Research gate study mentions," Imagination, innovation, and technology take textiles to the extreme specialty applications".

Technology has limitless uses in industrial composites, electronics, medical apparel, protective gear, and performance outerwear and equipment. Super performance fibers most likely to replace metal parts for augmented functional properties are very evident.

The method produces breathable, soft, and compressible water and wind protection textiles for sportswear and equipment. Thermally conductive, conformal materials with exceptional handling properties are used in semiconductor and electronics applications, as well as flexible, lightweight reinforcing textiles with outstanding adhesive properties for the aerospace and automotive sectors.

As per one Research gate study," Beyond the basic demand, our appetite for smart T&A and our quest for comfort and a quality lifestyle seem to drive the growth of the T&A/T&C sectors from country to country".

Need of the day

The Indian textiles sector needs on a sustained basis to rewire, refocus, reimagine and concentrate on enduring sustainable value addition as nothing less than that shall do. There are no areas where water may hide, thanks to the encased fibers and the polymer barrier between the fiber bundles. As a result, the textiles are very windproof, water resistant, and breathable.

A sour point still remains is, " Unsustainable textile industry growth with the mindless impact it has on environment". As it is no more a well-kept secret that the Textile sector is a water-thirsty industry wherein exponential amounts of water are used throughout textile manufacturing processes. According to the Ellen MacArthur Foundation, textile production uses around 93 billion cubic meters of water annually — the equivalent of 37 million Olympic swimming pools.

The popular acceptance today is that textiles also maintain their softness and flexibility in cold temperatures since there is no coating. Stretch fabric is a given, especially in women's apparel. For "body fitting apparel/clothes and figure regulating reasons whereas stretch yarns and fabrics are employed,".

Therefore, an electrometric core is added to basic yarns during spinning to generate core spun yarn, i.e., weaving stretch textiles for bottom weights and even shirting fabrics is no less than conspicuous value addition. Nowadays, lifestyle apparel/clothing impacts market segments that were once stable, like basic suits and shirts.

Trading economics one reports reveals," Textiles and clothing (% of value added in manufacturing) in India was reported at 8.5792 % in 2019, according to the World Bank collection of development indicators".

The general trade experts' observation & reflection is that" the textile industry per se is unable to tap its potential in accordance with its inherent capacity".

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Article 2022-09-01

Sustainable is achievable

31 August 2022, Mumbai

Sustainability today is a business imperative and yes an achievable goal too. To identify the issues and find solutions, brands and retailers must collaborate with their suppliers.

Adopting more sustainable practices & materials in textiles would be the first start. However, it may have a load factor & might increase base prices by 5–10%. It is a domino effect on the rest of the sector.

Larger orders will result from large businesses sourcing more ethical fabrics & responsibly for their collections, lowering the total production cost and making the product more affordable for the general public.

The case in point is H & M Hennes & Mauritz AB, the Swedish Brand is making remarkable attempts to integrate sustainability into every aspect of its operations and attempting to lessen its activities' environmental effects. The fashion brand has undoubtedly realized that carrying on with business as usual, concentrating exclusively on short-term profits, utilizing raw resources inefficiently, disrespecting human rights, and taking without giving back are not the ways to build a successful company in the future.

ZARA, a Spanish retailer, is regarded as one of the most environmentally friendly companies in the world. In addition, building ecologically friendly stores outfitted with cutting-edge energy-saving technology to reduce CO2 emissions has brought the retailer to the forefront of being among the top global brands working towards a sustainable future. Sustainability and environmental management have been among Inditex's strategic variables since 1995. In response to public criticism and Greenpeace's Detox campaign, the apparel brand has agreed to eliminate hazardous chemical discharge from its supply chain and product by 2020.

Shahi Exports, one of GAP's most prominent suppliers in India, promised to give P.A.C.E. training to all 60,000 employees by the end of 2020. Along with Walmart and The Children's Place Retail Stores, Inc., US is one of the first three US businesses to donate $ 40 million to help those affected by the Rana Plaza factory collapse in Bangladesh In April of 2013, which resulted killing 1,132 people and maiming more than 2,500 others it & such events can't continue for long.

The retailers these days closely supervise the production of clothing at various locations and how it is packaged and sent to the design of the stores in terms of environmental responsibility.

'Sustainable development for the planet is not a luxury anymore but it is a necessity now.' Living sustainably is now a need to protect the environment for future generations. It is the responsibility of every one of us to change the way we live to be able to lessen the carbon impact. The same is true for the textile and fashion industries. Embracing sustainability is like asking the fashion industry/luxury to become more disciplined & go down a path in terms of being responsible and resilient.

The fashion industry is seeking alternatives to become more environmentally friendly and sustainable. Utilizing eco-friendly materials can help to attain sustainability in the textile and fashion industries & quite a few major manufacturers have now started using recycled fabrics & so and so forth. They are developing eco-friendly materials with a reduced carbon footprint via deliberate cooperation to close the gap between fashion and other sectors.

A Sustainable Future Is Possible

The overarching theme of planet sustainability certainly starts with you, around you, and influencing & inspiring others. The big talking point is that a circular economy is going to be the bedrock of any trade be it luxury/fashion business(es) & forceful, rapid actions are the need of the day.

This article presents an illustration of these ideas and highlights the tradeoff between sustainability and challenges in the achievement of this goal.

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Article 2022-08-31

The EU's proposed ban on green-washing: An objective Analysis

26 August 2022, Mumbai:

Greenwashing

As per the KPMG report," As part of the Green Deal, the EU is expected to introduce a quota for minimum usage of recycled content in new plastic products, which will break through this vicious circle".

The global IP landscape has seen a significant transition in recent years as companies work to develop and put into action measures to aid in the fight against climate change. The usage of sustainability labels like "sustainable," "bio," and "natural" has significantly increased in response to efforts to show products' environmental friendliness.

Greenwashing sustainability

One Lexology study indicates," The Commission is proposing several amendments to the Unfair Commercial Practices Directive (UCPD) to help consumers make more sustainable choices."

Customers are also significant in supporting green practices, and many want to ensure their consumption is more sustainably done. When environmental advertising is inaccurate, lacking, or overstated, customers are less likely to commit to sustainability, and businesses run the danger of being accused of greenwashing.

Greenwashing techniques

The European Commission recently proposed new regulations that would outlaw "greenwashing" and address early product obsolescence related to its Circular Economy Action Plan and New Consumer Agenda, which aim to help consumers in the green transition. New consumer rights were also proposed to improve the longevity and reparability of goods.

Here, we go over the main points of the recommendations about "greenwashing" and its possible effects on businesses. To assist consumers in making more environmentally friendly decisions, the Commission is recommending a number of changes to the Unfair Commercial Practices Directive.

Under these revisions, environmental and social implications would be added to the list of product qualities that traders cannot mislead customers about.

Associated Risks

The Commission asserts that a lack of adequate and clear product information, notably about the environmental features, durability, and reparability of items at the point of sale, frequently prevents customers from making environmentally beneficial purchases. The Commission wants to make it mandatory for businesses to provide customers with more accurate information to choose more sustainably.

Greenwashing term

As per Lexology observation," As of now, the UCPD does not prohibit the use of green claims unless they are unfair".

The UCPD does not currently forbid the use of green claims unless they are deceptive. In order to prevent customers from being duped, such green claims must be valid, not contain incorrect information, and be presented in a clear and accurate manner. Even if the information presented is technically precise, green statements might be problematic if they deceive or are likely to fool the ordinary customer.

Additionally, some practices that are pertinent to green claims (such as using an eco-label without authorization or claiming to be a signatory of a code of conduct on the product's environmental performance when the trader is not a signatory to a code of conduct) are already blacklisted under the UCPD, making them illegal regardless of whether they would influence a consumer's choice.

Greenwashing solution

The process is a time-drawn agreement likely to take up to the end of 2023 given that the Commission’s proposals are poised to be discussed by legislators in both the Council and the European Parliament.

Traders must advise customers about their legal warranty rights and other business guarantees under the present Consumer Rights Directive. However, they are free to tell customers that there are no commercial durability guarantees. According to the Commission, this eliminates any motivation for producers to offer such guarantees to customers.

The proposal mandates that if a manufacturer of consumer products gives this information, merchants must notify customers if the maker offers commercial durability guarantees of more than two years.

For products requiring energy, merchants must warn customers if the producer has not done so. Traders must disclose if and how long software upgrades are offered for items with digital components, digital content, and digital services

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Article 2022-08-26

Fashion Industry & Digitisation

01 September 2022, Mumbai

The case of the fashion industry is that ‘The prime economic driver is the fashion sector’. Fashion firms and enterprises have been accelerating their pace and incorporating sustainability into their operations to keep up with the current market trends. The fashion sector has difficulties due to sudden shifts in customer wants. As per one Deloitte report," Many fashion brands take a fragmented approach to digital transformation, focusing on digitizing processes or isolated functions.

For a fashion brand, digitization means re-imagining how shopping in a digital world should play out, rather than merely digitizing the shopping process for a physical world". The digital transition is greatly impacting almost every industry. Effective data management or business management are just two aspects of this transition: cost savings and improved productivity.

After studying the possibilities of digital technologies, fashion firms have started integrating technology into every aspect of their operations, from manufacturing to post-production. Geographical limitations are no longer an issue thanks to technology, as customers can now shop anywhere.

Influencers in fashion often purchase items for a single shot. Trends in fast fashion change swiftly. It ultimately hurts the ecosystem. Albeit for a fine fashion brand, there is a case that geographical location is still the cornerstone for critical mass physical space retail demand. At the same time, virtual apparel/clothing may only be worn digitally and is represented by a file of code.

Following the paradigm changes for any fashion brand, the consumer-facing user experience starts with touch points. It is highly likely that the smart consumers of this digital era will be provided with tech interventions like using virtual fashion, also influencers may save money while experimenting with different looks and standing out from the crowd.

By using virtual fashion, designers may test out novel and unusual materials that aren't often utilized in the actual world. Wood, diamond, liquid silver, and even fantastical materials like belts made of unicorn or dragon skin can be used for experimentation. The business is thus one step closer to sustainability thanks to virtual fashion.

Fashion brands mostly employ digitalization in the business to produce digital apparel before producing actual items. Brands can produce more designs in less time without having to wait for manufacturing with its assistance.

Digital apparel/clothes may also be used to overlay or superimpose clothing items on images of humans or individuals in movies. Even if digitization is not yet widely used in the fashion sector, it may be by the end of the next ten years as the big revelation is that Digitalization is an integral part of the daily lives of any fashion consumers. Reports one McKinsey study," Amid the pandemic, the apparel, fashion, and luxury (AF&L) industry has moved quickly to address urgent consumer needs on the back of business enterprises digitizing".

A deepening digital divide

Another Mckinsey report states," Our consumer-sentiment surveys, conducted in April, show declines in purchase intent of 70 to 80 percent offline and 30 to 40 percent in online in Europe and North America, even in countries that haven’t been under full lockdown". For them, embracing digital transformation is a pressing matter of time as consumer expectations are at an all-time high.

They expect an experience to go along with their purchases rather than just a straightforward transaction, and the digital technologies they are exposed to are to blame for this. They want to engage with, be a part of, have an impact on, and personally represent the businesses they purchase from.

They give greater thought to their appearance in public and on social media and how others perceive the brands they use and possess. There is no denying that most consumers utilize social media platforms to advertise their purchases before, during, or after making them.

One of the McKinsey studies underlines the message," Digitization won’t be a panacea. Companies should make direct investments to the areas in which the highest business value lies—which might not be in sales but rather elsewhere in the value chain".

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Article 2022-09-01

Autumn/Winter 2023: Color forecast

31 August 2022, Mumbai:

Whether edgy, eccentric, or subdued, fashion varies with the season. The epidemic and worldwide lockdowns will allow Autumn/Winter 2022–23 to break free and provide a variety of hues that have been modified for fashion. As we put the troubled times behind us, it's time to make a fresh start and weave new perspectives into our lives and wardrobes.

Autumn winter colors

The preponderance of actual colors for fashion shops for Autumn/Winter 2022–23 has been released by WGSN (the global authority on trend forecasting) and Coloro (Universal Color System). According to trend predicting authority WGSN, the gorgeous color palette for Autumn/Winter 2022–2023 will consist of orchid blossom, honeycomb, lazuli blue, jade, and dark oak.

Autumn Winter Core Classic Colors for 2022

There is a trend toward experimenting with bright, vivid colors to contrast the neutral tones of winter and fall. According to Pantone Color Institute experts, colors for Autumn/Winter 2022–23 emphasize offering tranquility and restoring serenity, celebrating life, and reflecting the chaotic era of a pandemic.

As per one new tess report," Pantone's fall/winter 2021-2022 colors have been dubbed 'energizing' and 'uplifting' and appear brighter and less restrained than last fall's". The vibrant shades and colors are ideal for fashion companies to invest in since they symbolize a celebration of life and vigor. For Autumn/Winter 2022 - 23 fashion shops should concentrate on five color trends 2022.

The pink color is calming, lively, and delicate, complementing the autumn's earth tones and winter's stark white background. To make the air more cheerful in 2022, fashion merchants must invest in creating and acquiring pastel pink clothing. Muted pastel colors are now again popular and are no longer just associated with ladies.

Designers may add a unique spin to the pink color by adding quirky images, geometric forms, or elaborate patterns to clothing. A fantastic and enjoyable method to play with fashion is to pair the soft pastel pink with bold hues or neon colors. Soothing, comforting, and evoking familiarity, pastel pink is.

Jade green is one of the 2022 color trends to take into account for A/W. The hue has a strong tone that fosters good harmony and calm as well as healing and purifying energies.

Jade's natural green nourishes both physical and mental health and has a grounding effect. It liberally incorporates the winter mist and mixes in wonderfully with the deep, autumnal color palettes. Jade green is a great option for fashion companies looking to branch out from their classic green hues. For uncomplicated designs, fashion items and accessories in jade are calming and soothing colors.

Every season, blue continues to be popular in many tones. Lapis blue, however, is one of the fantastic color trends for 2022 for fashion investors.

The striking hue conveys regal and therapeutic qualities and weaves the enchantment of colors as the leap from summer to fall to winter. It has a vivid blue color and the ideal amount of darkness. Its rich, powerful hue draws attention with its vibrant, captivating appearance.

Lazuli blue's deep, rich colors are inspired by the priceless pigment ultramarine and exude luxurious delight.

Investors in fashion should put their money on the many tones of red. Red is constantly in trend thanks to its powerful, bold, and vibrant hue. A hue that connotes joy and celebration also connotes bravery and confidence. Red that is bright, saturated, and muted is known as "jewel tone" red. Red is a vibrant winter hue that should be incorporated into the clothing. Although there are many shades of yellow, fashion merchants must invest in the appropriate one to create the trend for A/W 2022–23.

The color forecast for the coming winter shows that yellow knitwear will probably be popular. The year 2022 began with pastel yellow hues in the spring and is anticipated to change into more robust, brighter yellow shades by the year's conclusion. Yellow is a cheerful, upbeat hue that makes you feel good. Here are two yellow shades in which fashion shops must make an investment to set the trend.

Fall winter color trends 2022

Fashion shops must always watch for popular hues and use the color forecast to choose the appropriate tones. All the aforementioned color hues mentioned in the essay are vivid and vibrant and immediately catch readers' eyes.

A wonderful approach to rejuvenate, revitalize, and freshen the enduring colors with a small adjustment is to use the seasonal palette, which includes five important colors according to the prediction. To create the greatest fashion apparel/garments and accessories on the market, fashion merchants must draw inspiration from color tones.

In retail businesses, the colors follow trends and highlight the best designs. It's time to experiment, investigate, and perk up the atmosphere with a feeling of novelty and new viewpoints.

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Article 2022-08-31

How Real Is Looming Global Geopolitical Threat On Fashion Retail

22 August 2022, Mumbai:

The fashion retail industry is currently confronted with multiple macro-economic headwinds amid significant economic and geopolitical uncertainties.

On the international fashion business board, nations make their bets on emerging winners and established losers. Reports anecdotally indicate India will be where fashion sales increase the most from 2018 to 2022, while Venezuela will be the market where they decline the most, at least relative to other countries.

According to Euromonitor, the vast Indian market would have the highest relative growth in fashion sales, at 40% throughout this time. A 21.8 billion dollar increase will be made to the sector's national revenue, which will rise from 54.8 billion to 76.6 billion.

Oversight of Geopolitical Risks

We are living in a VUCA world & are in a period of elevated geopolitical uncertainty. The impending Geopolitical Risks & their unintended business disruption have a vicious impact on businesses and the odds it is stacked up to. Given Russia-Ukraine war has no sight of the end. Political uncertainty will only remain given recent China economic & military coercion and intimidation of Taiwan visibly will only vitiate the world’s peace & tranquility and could potentially generate shocks that will have a negative impact on global trade & commerce.

Fashion Retail’s Bird’s View

Globally Fashion and accessories brands are at last waking up to the buying power of the aspirational Indian consumer. India will beat the other nations in relative development, but it won't be the key factor driving a rise in global fashion sales.

China's sales will climb by 10.2% from 2018 to 2022. However, this increase will result in an increase in revenue of 30.2 billion dollars. China will be the world's largest market for fashion in 2022.

Up to 2022, Ukraine's fashion industry will develop at the world's second-fastest rate. Between 2018 and 2022, the country's fashion industry will grow by 35%, reaching 4.8 billion dollars. The increase will be 1.2 billion dollars in total.

Argentina will boost its fashion sales the highest among third-world markets between 2018 and 2022, despite the country's unpredictability. The industry will conclude 2022 with 13 billion dollars in sales, a 27.9% rise.

Despite being in the center, the United States will be the third biggest market where the fashion industry will gain sales in absolute terms through 2022, with a growth of 4.8%. The United States will end 2022 with 283.6 billion dollars in sales, an increase of 12.9 billion dollars in revenue.

Larger brands, according to Ford, were particularly exposed. He told Tania Bryer, presenter of "The CNBC Conversation with Tom Ford," "I believe you're going to really feel that hit considering you're quite a mature brand."

Given that she assisted in turning around the fortunes of Gucci's fashion business & the designer in question is no stranger to significant corporations. What is noticeable is that during his 10 years as its creative director, the brand's sales soared from $320 million in 1994 to approximately $3 billion in 2003.

Eventually, Ford departed the label in 2004 and founded a film production firm and his namesake fashion line due to what he described as "creative control conflicts."

What are the current geopolitical issues?

Principal threats include

Russian Aggression for Ukraine and Beyond

Inflation + Central Bank monetary policies

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Article 2022-08-26