Domestic sneaker brand Comet continues its expansion into the direct-to-consumer retail market with the launch of its first flagship store in Bengaluru.
Located on 100 Ft Road in Indiranagar, a high-traffic ...
... Capital, the leading investment banking arm of financial services firm Avedus Group expects, COVID-19 related restrictions will prompt consumers to discover new Direct-to-Consumer (DTC) brands that may ...
... leasing across leading Indian cities rose 10.5 per cent in H1 2026 to 6.27 million sq ft. Fashion accounted for 48 per cent of the space, while direct-to-consumer brands took 27 per cent.
MUCH MORE
Table: ...
... evolution, as domestic enterprises transition from traditional wholesale models to direct-to-consumer international brand building. By targeting specialized production hubs across states like Rajasthan, ...
... year-on-year. Fashion and apparel accounted for about 40 per cent of total take-up. Domestic retailers contributed over 70 per cent of leasing activity, while direct-to-consumer brands expanding into physical ...
... crossed its milestone 500th store in the country, the brand is prioritizing large-format ICON outlets - which now drive roughly one-fifth of its direct-to-consumer revenues—to deliver elevated consumer ...
... brand is doubling down on a direct-to-consumer (DTC) model to capture India’s growing middle-class spending power. By deploying larger, experience-driven stores that feature in-house tailoring services, ...
... feeds, creator content and short-video platforms that now influence purchase decisions long before shoppers visit an e-commerce app. This is forcing fashion marketplaces and direct-to-consumer (D2C) brands ...
... bypasses conventional formalwear channels to deliver cohesive, trend-led ensembles across direct-to-consumer platforms and a 50-door initial brick-and-mortar store network.
Accelerated product engineering ...
... Having originated as an online fashion portal, the direct-to-consumer (D2C) brand has accelerated its brick-and-mortar retail footprint across Tier-I and Tier-II cities.
Physical retail now accounts ...
... an exclusive long-term master franchise agreement. Bypassing traditional multi-brand wholesale distribution, foreign apparel groups are establishing unified direct-to-consumer digital channels and high-street ...
... initial brand stores alongside direct-to-consumer digital channels and Myntra. Traditional apparel labels face intense competition from fast-fashion competitors and rising customer acquisition costs online; ...
... from purely digital acquisition models to physical retail destinations allows direct-to-consumer (D2C) brands to enhance customer lifetime value and lower return rates on fashion orders. A notable example ...
... networks for fulfillment and reverse logistics. Concurrently, the platform expanded its addressable market via Ajiogram for direct-to-consumer creators and Ajio Business, supplying 50 proprietary brands ...
... said the company's backend operations and supply chain have been built to support this faster pace of expansion. Alongside physical growth, Trent is integrating store inventory with its direct-to-consumer ...
... Industry analysts note that direct-to-consumer digital channels combined with high-street experiential stores remain critical for converting digital brand equity into long-term commercial returns.
SUSTAINABILITY ...
... strategies target Tier-1 metro footfalls
To drive early user adoption and secure direct-to-consumer data assets, retail brands are tying app deployment with targeted promotional incentives and localized ...
... Mall of Asia in Bengaluru, alongside direct-to-consumer digital channels. This limited-door distribution model preserves pricing power and drives urgency among high-intent buyers. By drawing inspiration ...