KVIC captures youth market via digital platforms to accelerate revenue growth

The Khadi and Village Industries Commission is restructuring its marketing channels to target urban youth and modern apparel consumers. Inaugurating ‘Khadi Mahotsav-2026’ in Mumbai, Manoj Goel, Chairman, KVIC introduced new digital outreach initiatives, including the ‘Baat Khadi Ki’ podcast, designed to reposition hand-spun textiles as contemporary fashion. Featuring 77 manufacturing units from 12 states through October 31, the exhibition offers targeted retail discounts of up to 20 per cent on Khadi apparel to spur direct purchases among Gen-Z shoppers.

Commercial trajectory and retail scale

Shifted consumer preference toward sustainable, locally produced fabrics has expanded the commercial scale of India's indigenous textile sector. Annual turnover across Khadi and Village Industries reached Rs 1.87 lakh crore ($22.4 billion) in FY 2025–26, with standalone Khadi textile sales rising to Rs 7,869 crore. A major Mumbai-based retail outlet recently adopted digital cataloging and modern visual merchandising, reporting a 22% increase in footfall among buyers under age 30. Integrating digital supply networks while maintaining handloom capacity remains an operational priority. Modernizing presentation and digital engagement across hand-spun fabrics is necessary to capture expanding youth apparel demand, states Manoj Goel, Chairman, KVIC.

KVIC operational footprint

Established under the Parliament Act of 1956, the Khadi and Village Industries Commission develops non-farm employment across rural India through traditional textiles and cottage industries. Operating under the MSME Ministry, KVIC aims for a ₹2.51 lakh crore turnover target by expanding youth-centric apparel lines and modern retail partnerships.