Apparel 13-01-2022 Hits: 3537

Aditya Birla Fashion and Retail (ABFRL) collaborates with GIZ GMBH for sustainable fashion solutions

Apparel 13-01-2022 Hits: 3537

13 January 2022, Mumbai:

To bolster sustainable practices in the apparel and textile industry Aditya Birla Fashion and Retail (ABFRL) t has collaborated with Deutsche Gesellschaftfür Internationale Zusammenarbeit (GIZ) GmbH.

Implemented on behalf of the German Federal Ministry for Economic Cooperation and Development (BMZ), the joint project aims to introduce material innovation, reduce inputs of harmful substances, increase textile-to-textile recycling, develop alternatives to plastic packaging, and foster traceability.

It will complement existing business practices such as downcycling, recycling, reusing and introducing new sustainable production processes. With the support of GIZ,

The project will enable ABFRL and other Indian industry players to leverage circular business practices and adopt complex processes that are technically superior and consumer-friendly," ABFRL said in an announcement.

Under this funding program, ABFRL and GIZ aim to pool their capacities for three years to find and implement circular business approaches to strengthen a sustainable Indian textile and apparel industry together with other partners in the sector, said Dieter Frick, Project Manager, GIZ Germany.

ABFRL operates the Louis Philippe, Van Heusen, Allen Solly and Peter England brands in India. It has a network of 3,212 stores across approximately 31,000 multi-brand outlets with over 6,800 points of sales in department stores across India. It also operates the Pantaloons retail chain.

The company holds exclusive online and offline rights to the India network of fast fashion brand Forever 21; apart from several such associations with international brands.

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