Khadi sales soar at India International Trade Fair (IITF) 2021
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10 December 2021, Mumbai:
At the just-concluded India International Trade Fair (IITF) 2021 sales of khadi products jumped 122 percent as compared to sales in 2019. This was the first trade fair organized since the Covid outbreak.
KVIC, this year, set up 48 stalls from 20 states as compared to 30 stalls from 12 states in 2019. KVIC accorded high priority to women artisans giving 36 percent of the total stalls to women, which was confined to just 20 percent women’s participation in 2019.
Also, the huge public turnout at the Khadi India pavilion pushed the highest single-day sale up to Rs 33.03 lakhs, which was just Rs 21.31 lakhs in 2019.
A selfie point with Mahatma Gandhi and Prime Minister Narendra Modi, live demonstration of pashmina spinning, pottery making, handmade papermaking, agarbatti making, handmade paper footwear making, innovative Khadi prakritik paint made of cow dung, etc. became the center of attraction at the Khadi India Pavilion.
A range of premium khadi fabrics like Muslin of West Bengal, Pashmina from Jammu and Kashmir, Patola silk of Gujarat, Banarasi silk, Bhagalpuri silk, Phulkari art of Punjab, Kalamkari of Andhra Pradesh, and several other varieties of cotton, silk, and wool fabrics too recorded massive sales at the trade fair.
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