10 December 2021, Mumbai:
The global maternity wear market is growing at four percent a year says a report by Million Insights. The report states, the global maternity wear market is projected to reach $24.5 billion by the end of 2025 growing at a CAGR of 4.3 percent from 2019 to 2025.
Some key findings of the report are: The maternity wear market is dominated by North America which accounted for 28.6 percent of the market share in 2018; Asia Pacific is projected to expand at the fastest CAGR of 5.1 percent from 2019 to 2025; Presence of leading players like H&M, Asos, Seraphine, Mamacouture, Amoralia, Mothercare, and Gap made the market highly competitive.
Demand for maternity wear is increasing at a robust pace owing to the increasing influence of fashion on pregnant women. Moreover, the number of pregnant working women in emerging nations is increasing rapidly which is expected to boost the demand.
Earlier the use of maternity wear was just for hiding the baby bump without considering its fitting. Nowadays women are highly conscious about the fitting of clothes they wear. Fashion consciousness is increasing among modern mothers. This factor is expected to drive the demand for the outerwear segment.
Maternity wear is specifically designed to provide extra comfort to mothers during their gestation period. Maternity wear has loose-fitting and is designed using fabrics such as spandex and elastane.
Moreover, women use maternity wear even after pregnancy because they gain a lot of weight. This factor is expected to further boost the demand for this product.
The outerwear segment dominates the maternity wear market in the form of tunics, jeans, tops, dresses, and overalls. The innerwear segment has also witnessed significant growth. Along with lingerie and camisoles, nightshirts are one of the popular products under the innerwear segment.
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