15 December 2021, Mumbai:
Massimo Dutti has added to its network of brick-and-mortar stores in India with a country-specific webshop and a mobile app with omnichannel features. The brand has launched a complete range of women’s wear and men’s wear online with the aim of reaching shoppers across the country.
The e-commerce store enables shoppers to order clothing online and have it delivered to their local store to try on. Standard home delivery is also available and the website is designed to offer an integrated shopping experience with its physical stores.
The brand’s new India mobile shopping app features geolocation services to help shoppers find their nearest retail outlet. Intuitive features also show shoppers similar products across devices. Its autumn/winter collection features tailored suits for men and women in black or striking hues as well as casual, fluid shirts and separates.
Massimo Dutti retails in India through a partnership with Trent, a retail arm of Tata Group. The Spanish brand is owned by Inditex, which is also the parent company of fast-fashion giant Zara.
The Massimo Dutti store concept is based on a progressive evolution of the original boutique style. The change is based primarily on finishes and shapes that aim for warmer, more contemporary spaces and environments.
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