15 December 2021, Mumbai:
Bewakoof plans to host around 150 brands on its platform. The youth-focused direct-to-consumer marketplace launched with an aim to help customers discover unique, creative, and fun brands which tend to get lost in large marketplace algorithms.
Brands such as Chumbak, Mad overprint, Brown Mocha, Fugazee, Peri Pai, Fighting Fame, Urban Estilo, HueTrap, Style Quotient, Dilinger, Smugglerz, Clovia, Noise, boAt, Campus Sutra, Ustraa, Difference of Opinion, among others, sell on its marketplace currently.
Bewakoof sells apparel, footwear, activewear, and innerwear and has also launched a beauty products brand Cosmos. It plans to enter home décor in the next financial year. Bewakoof’s products are available both on its own platform as well as on other marketplaces such as Amazon, Myntra, Flipkart, Ajio, Tata Cliq, Nykaa Fashion, and Trell.
The company will provide logistics and warehouse support to third-party brands through an owned and leased model.
Bewakoof positions itself as a curated marketplace of like-minded brands that are high on expression tailored for customers who are looking for expressive merchandise at the right value. Bewakoof sells around 6,00,000 own-brand products each month. The aim is to generate Rs 500 crores brand sales in the next 12 months.
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