27 December 2021, Mumbai:
Bridal Asia will be held in New Delhi, March 5 to 6, 2022. The wedding themed business-to-customer shopping fair will feature around 150 businesses in the wedding sector ranging from clothing brands to jewelry and accessories brands to wedding services.
Brands from across the Asian subcontinent will feature and the fair’s target audience is brides-to-be and wedding attendees for the spring wedding season.
Bridal Asia expects around 15,000 visitors to attend the event. Most participating brands will be in the bridge-to-luxury and luxury segments of the market. Preventive measures against Covid will be enforced as per regulations.
The bi-annual exhibition recently partnered with wine brand Jacob’s Creek and is currently running a series of promotions for the brand to advertise it as a beverage choice for winter weddings and festivities.
In 1999, Bridal Asia started as an annual extravaganza combined with a few pop-up fairs around the world.
Over the years, Bridal Asia has steadily nurtured and provided a successful platform to designers from within as well as outside India, to newcomers and established ones who have gone on to establish themselves as luxury prêt and fine couture designers.
Bridal Asia aims to showcase bespoke bridal apparel and jewelry from all over the Asian subcontinent and transform a trousseau from a routine wedding requirement to an exhilarating experience.
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