Peter England enters kid’s wear

28 December 2021, Mumbai:

Peter England has entered children’s wear, a line of clothing for boys and girls. Peter England entered India in 1997 and was acquired by Aditya Birla Fashion and Retail in 2000. With a strong foothold in the formal and causal men’s wear segments, Peter England also offers innovative collections in denims, linen, festive wear, kurtas, accessories, and more. Peter England is a mid segment brand and offers shirts, trousers, suits, blazers and accessories.

The brand also offers relaxed office wear and casual wear through its sub brand Peter England Elements. The casual wear line is slightly more eclectic with a stylish range of washed cotton shirts, denims, cargoes, jackets, sweaters and accessories.

Sub brand Peter England Party offers trendy club wear. Peter England Elite is premium formal wear. Perfect for young managers who are making their mark, Peter England Elite comes with a complete array of dapper formal shirts and trousers, sharp suits and blazers, and accessories.

Aditya Birla Fashion and Retail is engaged in providing branded fashion apparel and accessories. It operates through two segments: Madura Fashion & Lifestyle, and Pantaloons. The company’s brands include Louis Philippe, Van Heusen, Allen Solly and Peter England.

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