07 November 2022, Mumbai:

Purple Turtle has launched T-shirts for children two to five years.

The T-shirts have been made out of skin-friendly fabric – soft, breathable 100 per cent cotton that infants, toddlers, and preschool-age children can feel comfortable wearing all through the day. Available in regular fit in three different sizes, these tees come in four bright colours – white, black, blue, and yellow.

The designs include cute, colourful animal characters seemingly ready to accompany kids on all their day-to-day adventures. The tees have been designed with fun, comfort, and style in mind. In line with the brand’s commitment to ensuring children’s safety and well-being, water-based and non-hazardous inks have been used for printing

Purple Turtle children’s T-shirts. Cotton is biodegradable and recyclable, so this collection will appeal to climate-conscious modern millennial parents who are increasingly shifting towards sustainable clothing options.

Purple Turtle, a leading children’s edutainment brand, is also toying with the idea of having more clothing lines for children, similar to the T-shirts – high-quality, fun, sustainable, and gender-neutral, all of which resonate with the spirit of Purple Turtle.

The children’s apparel market in India is growing at five percent a year. The market is primarily driven by the rising number of nuclear and double-income households in India.

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02 November2022, Mumbai:

For the second quarter, SP Apparels’ revenue rose by 38 percent.

Consolidated net profit was Rs 23 crores for the quarter and total income stood at Rs 567 crores. SP Apparels, based in Tirupur, makes and exports knitted garments for children.

The company, set up in 2012, operates 21 manufacturing facilities in Tamil Nadu and owns the women’s wear brand Natalia and also has the exclusive right to manufacture, distribute, and market products under the Crocodile brand in India.

SP Apparels acts as a one-stop destination. The belief that customer satisfaction is as important as their products and services has helped this establishment garner a vast base of customers, which continues to grow by the day.

This business employs individuals that are dedicated to their respective roles and put in a lot of effort to achieve the common vision and larger goals of the company. In the near future, this business aims to expand its line of products and services and cater to a larger client base.

The company has integrated manufacturing facilities that provide end-to-end garment manufacturing from greige fabric to finished products. The company’s business consists of two main divisions, a garment division for the manufacture and export of knitted garments for infants and children, and a retail division for the manufacture, distribution, and marketing of products in India under the brand name Crocodile.

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21 October 2022, Mumbai:

The Recommerce Sustainable Clothing and Textile Recycling Conference was held in Jaipur, October 19, 2022.

This is an event on waste management. One panel discussion was about the different sustainability strategies for the effective utilization of textile waste. Another was about upcycling and the technical and financial challenges related to it. Another crucial topic focused on saving the environment from plastic waste through sustainable cloth pads and emphasized that using cloth during menstruation rather than plastic disposable pads was the need of the hour.

With the insightful discussions dealing with sustainable textile waste management throughout the event, it became certain that such conferences need to take place at regular intervals as they are not only good to spread awareness, but also for like-minded people and speakers to come together and make a change, leading to a better world and a cleaner environment.

Globally, 92 million tons of textile waste is created annually. Textile waste has become a major factor behind environmental degradation. Textile not only consumes water but degrades soil. Around 56 million tons of clothing are bought each year globally, and this is expected to rise to 93 million tons by 2030 and 160 million tons by 2050.

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05 November 2022, Mumbai:

SuperBottoms has a kiosk in Mumbai. With this, the direct-to-customer brand retails its range of eco-friendly baby-care products. The new kiosk is designed to build brand visibility offline and showcase its range of baby underwear.

This, the brand’s first kiosk, is aimed at creating a holistic phygital experience for SuperBottoms consumers. Following the launch, SupperBottoms plans to open six additional kiosks across India by March 2023. For a purpose-led brand like SuperBottoms, venturing to the offline channel is aimed at boosting awareness and helping attain scale via reaching a larger audience on-ground beyond digital.

Trained staff will assist customers in facilitating convenient shopping. The offline stores will ensure that SuperBottoms’ offerings align with consumers’ needs and wants. Having an offline presence allows parents to feel and touch the product and experience it for themselves before purchasing it. On the business front, since India is still a highly offline-oriented market, going online helps develop the category and get it to all parents in India.

SuperBottoms, based in Mumbai, is a children’s wear start-up and was launched in 2016.

The children’s wear market in India is mostly dominated by private labels -- big retailers, international brands, and just a handful of home-grown mono brands.

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20 October 2022, Mumbai:

Two years of pandemic-led restrictions and financial caution were thrown to the wind as Indian shoppers dived into the festive shopping spirit before Navratri and Durga Puja and are likely to continue doing so for Diwali next week. The trend of robust growth is seen as more pronounced in the premium segment than in the value segment.

Many of the retailers observe that the demand that they are currently seeing is the highest ever and a host of factors, including positive consumer sentiment and fresh merchandise, is driving sales. Most of the brands are selling at full price and don’t offer discounts during the run-up to Navratri and Diwali due to popular demand, particularly for garments and accessories.

Strong indications started from Onam and Durga Puja

This time, brands and retailers found there has been a strong run-up right from Onam to Durga Puja. Some of them had to reduce discounting this time as the demand for full-priced merchandise remained robust.

Urban consumers are clearly buying discretionary products without any stress on inflation while a slight slowdown is seen in value or mass-priced products in non-metros and rural. Malls have also spread their footprint in sync with the energy consumers have been showing.

This shopping resurgence has been quoted to have made sales jump by 25% in key malls like Pacific Malls in North India and Phoenix Malls in Western India, Diwali is just rocking it for them.

The buzz is everywhere, observe consultants

The appliance industry has already seen strong growth this festive season, and other categories including apparel, beauty, wellness, and jewellery are also seeing significant traction. As the festive season approaches, even the e-commerce channels are expecting a sales growth of 15-20% YoY.

The retail businesses in India have reported around 15% growth in sales compared to pre-pandemic levels, signaling that the festive season sales are expected to level with or even surpass the pre-pandemic levels, especially within the premium segment. “This year it is at a different level and sales are already up 10-15% compared to pre-2019 sales.”

According to Redseer Strategy Consultants, the 2022 festive season is going to grow by 28% year-on-year and touch around USD 11.8 billion. Sanjay Kothari, associate partner, Redseer Strategy Consultants said, “We are forecasting 4x growth in the number of online shoppers from 2018.

This growth has been driven by accelerated digital adoption and increasing penetration in Tier 2 and smaller cities. We expect this expanded customer base to reflect in higher sales during the festive sales period as well."

Does this buoyancy indicate that Indian retail has overcome the disastrous two years of the pandemic and is back on track? Or will the slump seep in with the debris of fireworks? Experts think that it is possible that post the festive season, things will be business as usual, as in pre-pandemic.

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05 November 2022, Mumbai:

A fashion show organized by Liva celebrated designers from India and Thailand.

The event saw the designers infuse natural fluid fabrics from Liva alongside fabrics from Thailand to roll out exclusive collections celebrating the two nations’ penchant for all things fashion, culture, and art. This fashion showcase brought together the storied heritage of textiles from both India and Thailand, alongside innovations in circular fashion systems via Liva.

The overarching theme of the showcase was the meeting of storied traditions with sleek modern sensibilities, resulting in versatile and vibrant collections that played it strong with surfacing techniques, draping, and bold palettes. The surfacing techniques showcased were inspired by both Indian and Thai textile traditions, and the silhouettes were a mélange of ethnic and contemporary sensibilities.

Liva is a natural fluid fabric brand from Birla Cellulose, an Aditya Birla company. Liva is a brand making waves in crafting renewable natural fabrics that don’t compromise on quality and boast of ultra-smooth and luxurious textures.

Liva fabrics are ethically brought to life using wood pulp from certified forestry and allow for decadent drapes amid traditional embellishment techniques.In a fast fashion world, initiatives such as Liva pave the way for aesthetically pleasing and ecologically friendly fashion.

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27 October 2022, Mumbai:

Sai Silks Kalamandir plans to move away from a purely own-outlets model to franchising.

The sari retailer aims at adding 50 per cent more showrooms with the IPO money. Sai Silks has 50 company-owned stores and plans to add 25 more in the next 24 months. And most of those stores will be in the franchise model. The expansion will be funded by the money coming in from the IPO, which will have 50 per cent of the issue as an offer for sale by the promoter family. This IPO makes the company to be the first sari brand to go public.

The new stores for the premium sari brands VaraMahalaxmi and Mandir will continue to be owned by the company itself. Most of the new stores will be for Kalamandir and KLM Fashion Mall, which are focused on the middle class, and the expansion focus will be Tamil Nadu. Another area of expansion will be lingerie, by bringing in premium domestic brands as well as international brands. It already hawks mid-range domestic lingerie brands at its KLM Malls.

The IPO proceeds will be used for setting up these 25 new stores and two warehouses, repaying term loans of Rs 60 crores and general corporate purposes, including working capital.

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03 November 2022, Mumbai:

Winter wear manufacturers in Ludhiana have been stumped by this year’s warm start to the season.

The industry is staring at losses due to lackluster demand, especially from retailers spread across the country. Moreover, 20 percent of last year’s inventory is still with the industry.

October generally is a hectic time for the city’s winter wear manufacturers when a significant percentage of retailers lift their orders from the manufacturers or wholesalers. However this year the industry is staring at losses due to a significant drop in the off-take of winter wear orders.

Economic uncertainty and high inflation are considered to be the main reasons keeping customers away from anything which is priced a little higher. Over the last few years, people have built their capacity, but utilization is not optimum because of the slowdown in demand. Brands catering to the middle class have been hit. Online is making a killing with portals offering huge discounts to customers.

Ludhiana in Punjab accounts for over 90 percent of the total winter wear production in the country. There are around 12,000 units, a majority of them in the micro, small and medium category, which are engaged in the production of winter wear in Ludhiana. Winter wear comprises basic sweaters, hoodies, sweatshirts, jackets, shawls, cardigans, and trousers.

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25 October 2022, Mumbai:

The children’s apparel market in India is growing at five percent a year.

The market is primarily driven by the rising number of nuclear and double-income households in India. Strong economic growth in recent years and increasing purchasing power, along with the changing spending patterns of parents with an increasing inclination toward providing their children with enhanced comfort and convenience, is boosting the sales of branded and high-quality children’s apparel.

Additionally, children in the urban and semi-urban settings of the country are now being exposed to mass media, which has accelerated their active participation in purchase decisions. Along with this, several players are focusing on effective promotional strategies and modes of advertisements to gain prominence among their target consumers. They are continually collaborating with foreign brands and companies to launch aesthetic assortments of merchandise that appeal to their ever-expanding consumer base. The market is further driven by the increasing penetration of online fashion and apparels websites with user-friendly interfaces, lucrative discount offers and flexible modes of payment.

Clothing worn by children up to 14 years is referred to as children’s wear. These garments are often composed of high-quality materials that provide comfort and breathability, and come in a wide range of colours and textures.

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19 October 2022, Mumbai:

Titan is offering a line of women's handbags called Irth.

This brand is focused on both design and use. Titan will offer 92 styles and colours options for its eight bags, including totes, satchels, shoulder bags, purses, slings, delights, clutches, and wallets. The bags stand out for their elegant product design and meticulous attention to detail and are aimed at women and their changing needs.

Titan, a company that started out making timepieces, eventually expanded into jewellery, eyecare, as well as several other new industries, including accessories, fragrances, and Indian traditional wear.

Titan wants to lead the industry and elevate the bags category to the same level as other Titan brands and will use all of its resources to investigate this untapped market. Titan’s stores are fully operational, returning to pre-pandemic normalcy in most parts of the country with a continued focus on the health and safety of customers, business partners, and employees.

Titan's strong digital presence combined with its trusted offline experience gives a positive outlook for the overall performance of the company for the rest of the fiscal year.

Over the next five years, the girls’ bag category is anticipated to rise from Rs.4500 crores to Rs.7500 crores. Currently, organized players only account for roughly Rs.1600 crores.

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