19 October 2022, Mumbai:

Les Petits has introduced a festive collection for children.

The collection will be introduced through Les Petits’ in-house brands Rang and Stella Rossa. The collection echoes the maven craftsmanship with eclectic clothing lines to ramp up the celebration. Rang consists of ethnicwear, while Stella Rossa caters more to partywear for special occasions.The wide range of lehengas, kurta sets, frocks, and dresses feature sartorial elegance in different fabrics like chanderisilk, velvet, neo prines, satin, cotton, silk, and chiffon to embrace the fervor of the occasion with artistic harmony.

Les Petitsbrings a diverse range for different age groups of children, carefully curated keeping in mind upcoming occasions – Diwali, wedding season, birthday parties, baby showers etc. It comes with a variety of designs with different price ranges to make it a one-stop solution for children up to 12. One could choose from a fine collection of formal and party dresses, beautiful lacy, pastel colored tops, trendy pants and premium shoes. Accessories like fancy hats, handbags and belts make Les Petits a preferred shopping destination for the urban Indian consumer. Les Petits, a venture of the DS Group, is an established player in the luxury children’s wear segment in India. Launched in 2011, Les Petits has a solid lineage and an offering suited to the luxury demanding audience in India.

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19 October 2022, Mumbai:

Lulu Group plans to set up India’s biggest mall. This will be in Ahmadabad, Gujarat. The construction of the Rs 3000-crore shopping mall, which would have all modern facilities, will start early next year. The shopping mall will have over 300 national and international brands, a 3,000-people capacity food court with multi-cuisine restaurants, a 15-screen multiplex cinemas with Imax, India’s biggest children's amusement center and many other attractions.

This would be Lulu’s third shopping mall in the country, after Kerala and Lucknow Uttar Pradesh, and will provide direct employment to 6,000 people and indirect employment to over 12,000 in the state. Lulu hypermarket, the retail division, will be the anchor store. Lulu hypermarket was founded in 2000 and now has operations in 22 countries across the Middle East, Asia, the US, and Europe.

The UAE-based Lulu, known for its sprawling business interests worldwide, is now expanding in India, after having a prominent presence in the southern parts of the country for the past many years. Headquartered in Abu Dhabi, the group mainly operates in 23 countries located across the Middle East, Asia, the US, and Europe. It has an annual turnover of eight billion dollars and a staff force of more than 60,000.

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19 October 2022, Mumbai:

Levi’s has upsized and relaunched its Chandigarh store. The new store, spread across 4045 sqft, in the brand’s cutting edge NextGen store format that is designed to give consumers an authentic and consistent expression of the Levi’s brand. It is digitally enhanced and with a lighter, modern and more open design elevating the experience for consumers to explore the store and collections.

By upsizing one of India’s best-performing Levi’s stores, the brand endeavours to bring consumers a seamless shopping experience conducive to finding the perfect pair of Levi’s jeans.

Through the revamp, Levi’s is set to tap into a new set of consumers establishing its foothold in the capital of two key cities. The store will feature the products the brand is loved for, from its iconic 501, Trucker jacket and logo tees to a range of jeans that promises a pair for everyone. It features the newest range of fits for women with looser, baggier and more relaxed trends and premium collections and collaborations.

Levi’s started its operations in India by forming a wholly owned subsidiary known as Levi’s Strauss India in 1994 and has grown invariably since then. The brand aims to strengthen its physical footprint in the country and abroad with better stores and consumer experience in 2022.

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19 October 2022, Mumbai:

Clovia has opened an exclusive brand outlet at Gurugram. The 757 sqft store houses the complete range of Clovia’s lingerie, sleepwear, activewear as well as the newly launched Skivia range of personal care products. The brand currently has 41 exclusive brand outlets in the country and has been diversifying its product range along with aggressive offline expansion plans for the second half of 2022.

This new store is part of the company’s nationwide expansion plan to open 150 EBOs by the end of this year. This D2C fashion, lingerie and personal care brand has been at the forefront of offering an unparalleled D2C as well as offline retail experience to patrons, constantly engages with and interacts with customers to seek feedback on the products and accordingly innovates the product offerings for them.

The aim is to reach out to more consumers by offering an omnichannel experience and an enhanced shopping experience. Clovia organises regular meet-ups at its stores for its customers to let them experience the brand’s latest collections. The strategy gives the brand an opportunity to engage with the customers and trigger conversations around pain points, suggesting solutions and then seeking feedback on the products used. The assumption is that customers are not just out to make a purchase.

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19 October 2022, Mumbai:

Raw Mango has launched a collection called Peacock Country. The collection is based on the Urdu play InderSabha, which tells the story of a love affair between a prince and a fairy. The collection is very rooted in Indian craftsmanship and history, with a focus on embroidery and traditional techniques.

Raw Mango uses films as a medium for storytelling. The collection itself embodies Raw Mango’s distinctive design and is deeply rooted in Indian workmanship and tradition. With holiday silhouettes in mind, embroidery is heavily emphasised. For the first time, intricate gold motifs have been created that drew inspiration from Rajputana and Mughal art and architecture.

Raw Mango, launched in 2008 by Sanjay Garg and based in New Delhi, is known for its handloom saris and textiles. With roots in craft and community, Raw Mango's relationship with handloom began as an investigation of possibilities.

As a design house, it continues to create new conversations in textile, culture, and politics through a range of saris, garments, and objects. Created with karigars across Rajasthan, Madhya Pradesh, West Bengal, and Varanasi, Raw Mango’s designs innovate upon century-old skills in pursuit of defining a new aesthetic vocabulary. Raw Mango draws from the colors, philosophies, and cultures of India.

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14 October 2022, Mumbai:

Indya has opened a store in Malaysia. The new store in Malaysia marks Indya’s offline expansion to international markets, making it a significant stride in the brand’s efforts to grow its global business.

The brand is looking at opening stores in regions with strong NRI communities such as the US, Canada, South Africa, and the Middle East.

The store in Malaysia is spread across 1200 sqft and houses an assortment of Indian wear from chic daywear dresses and tunics elevated with traditional prints to modern festive wear that encapsulates the brand’s signature pre-stitched saris, shararas and kurtas with attached dupattas and statement fusion jumpsuits. The brand offers extremely current and functional designs at very affordable price points.

Indya, a part of New Delhi-based fashion house High Street Essentials, was born out of a thought to modernize ethnic fashion by considering the evolving lifestyle and needs of the new-age woman.

Indya has since grown to become one of India’s leading omnichannel fashion brands. Besides retailing in the country through its website, online marketplaces, 400 shop-in-shops, and 32 exclusive brand stores, the brand also serves a robust international market that currently contributes to 18 percent of its total revenue.

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12 October 2022, Mumbai:

Pandemic restrictions lifted, people are out and about, making up for the lost time of 2020 and 2021. Yes, they are thronging at malls like they did before and malls couldn’t be happier. As new brands enter the market, they are tapping in on people’s rekindled exuberance of going out for a spot of “malling”. Diwali and the big winter wedding season are going to be bumper harvest as people are pulling all stops to celebrate in style.

The 2021 festive season was lukewarm because retailers were partially open and there was still some apprehension about going to public places, but this year looks very promising. More specifically, the fashion, personal care, and electronics verticals are expected to generate a lot of demand in the coming months as people revel in the festive celebration.

Customer engagement

Whilst people have returned to malls, they have come with more expectations. The two years of lockdown has given consumers a taste for online shopping and brands have picked up on that and most are now omnichannel. The customer of the future does not shop merely for functional purposes but also for the experience, which starts much before the actual purchase transaction. Needless to say, malls are trying their best to resonate with their customers by reflecting attitudinal change in shopping and current trends.

Malls today try to create enriching experiences for customers by creating engaging decor/ selfie points, curating tech-based games involving AI, VR, offering various deals, announcing contests on social media platforms, inviting influencers to showcase latest fashion and trends, conducting DIY workshops and masterclasses with beauty experts, chefs etc., organising events for kids and families that offer a wholesome entertaining experience, arranging concerts and performances.

Corporations jumping in to cash in on the wedding season

The celebration-wear category is super excited about the upcoming festive and wedding season. As this Diwali and the wedding season are set to break all records, malls are decked up in the finest customer experiences to capture every rupee of what customers are expected to spend.

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19 October 2022, Mumbai:

China’s apparel exports to India increased by two and a half times in August 2022 compared to March 2022.

The trend is important as it indicates that more and more Indian buyers are importing cheaper Chinese garments. The steep rise in imports of cotton garments from China is seen as the main cause of low demand in the entire textile value chain in the country.

All items in the garment category are being imported as they are cheaper than garments made in India. If garments are imported from China, nobody buys yarn or fabrics. Therefore, demand is not improving even during the festival season.

Monthly garment imports from China to India have increased consistently during the last six months. Garment exports from China grew in July 2022 over June 2022 when the US banned cotton and cotton products originating from the Xinjiang region of China.

Cotton and yarn prices declined in the Chinese market after the ban. Of Chinese apparel exports in the first half of 2022, trousers and shorts contributed 22 percent in the total supply. Jackets and blazers had an 18 percent share, accessories 15 percent, socks seven percent and dresses five percent.

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14 October 2022, Mumbai:

East is East and West is West and never the twain shall meet is a concept that doesn’t hold water in the Indian apparel fusion segment that blurs the boundaries between cultures. Western-style clothing combined with Indian designs and patterns and other fusion fashion styles is now flying off the shelves.

Industry experts say that India has emerged as one of the world’s fastest-growing fashion markets over the past few years and is projected to grow at 15 percent CAGR by 2022 and become a $102 billion market for apparel. The fusion wear segment of pairing different fashion concepts together will hold a key chunk of the market pie.

Many popular fashion brands like Sabyasachi, House of Indya, House of Masaba, Manish Malhotra, and Anamika Khanna have took an Indian twist on a Western silhouette with their design concepts, embellishments, and embroidery. Others who are making a mark in the fusion segment include Shivan&Narresh, Mishra, Monika Nidhi, Papa Don't Preach by Shubhika, Ridhima Bhasin, Punit Balana, and Ridhi Mehr among others.

Other than these designers, even main stream apparel brands also have been observing this as a phenomenal growth sub category.

The gen X age group has taken to Indo-western clothing by storm and the popularity of social media platforms like Instagram, Pinterest and TikTok has made life easier for most brands to get media coverage and be liked and loved. The versatile nature of Indo-Western fashion can create a look for any occasion with outfits that range from glamorous to causal and occasions from a wedding to streetwear.

Fusion dressing is a versatile segment

The fusion works is a versatile and flexible one of mix and match where there are no strict fashion rules. Just wear what you want in the casual setting by pairing the staple wardrobe essentials like jeans with a traditional kurta or a western dress with an ethnic motif scarf. With kurtas available in different styles, colors, and patterns, women are sometimes wearing them short over trousers or wearing longer kurtas on their own as a dress, making them suitable for any occasion.

Currently, palazzo sets are all the rage in Indo-Western wear with women wearing patterned palazzo trousers with simple tops creating a casual chic Indo-Western look. Palazzo trousers now also have a modern silhouette with a crop top or halter neck top.

For social occasions such as weddings, another popular Indo-Western look involves pairing an Indian motif embroidered lehenga with a plain, crop, or halter neck top or a spaghetti top. Instead of wearing the traditional embroidered blouse, this kind of dressing is a rage among the younger generation at weddings and social functions. Among young women in the Indian community living abroad, this kind of Indo-Western fusion wear is very popular and many designers are targeting this niche segment by exporting their products as well as having a physical stores in many countries, besides online channels.

The men’s apparel segment also has incorporated this fusion concept by introducing the Jodhpuri Suit set and flowing Angrakhastyle kurtas. Along with this are jackets that are paired with various lower-body clothing in different ways to achieve a different look indo western Achkan that look quite similar to traditional sherwanis but yet are different and can be paired with jeans and other men's bottom wears are also popular.

Indo-Western fashion is on the rise and most smartethnic brands have incorporated it as part of their product portfolio, as this rise is expected to remain constant in the near future in India and abroad.

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12 October 2022, Mumbai:

Royal Enfield has launched an exciting merchandise of jeans extending its iconic brand into the fashion.

Royal Enfield’s Carapace riding jeans look and feel like a regular pair of jeans. They offer D30 L2 armour at the knee and hip. They look like a regular pair of jeans that can be worn anywhere and everywhere. The fit at the waist is a bit snug. That is probably down to the hip armour. The other options in the segment are the Bikeratti jeans and the Korda riding jeans.

Bikeratti Jeans

Bikeratti Jeans offer a base (L1 armour) and a pro version (L2 armour) of blue and black jeans and are lined with Dupont Kevlar. Korda Riding Jeans

Korda Riding Jeans have safe-tech Level 2 armour for knees, Kevlar lining in the knee and buttock region, stretch panel at the groin area of a different colour, which potentially makes these pants unusable for regular use and the hip armour has to be upgraded to Level 2.

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