Aastey to cater to all 'Indian Body Types'

17 January 2022, Mumbai:

Launched in India by Jeevika Tyagi and Kanupriya Mundhra, size-inclusive brand, Aastey aims to cater to all Indian body types. The brand has launched eight different sizes for each of design targeting millennials. It claims to be a 100-per cent sustainable brand.

In future, Aastey plans to diversify its product portfolio besides expanding online and offline operations. Jeevika Tyagi, Co-Founder, adds, the brand aims to create tangible benefits like offering in-between sizes and creating conscious products to help people live their best lives. Kanupriya Mundhra Founder, adds, brand serves to remind consumers that they can create their own joys by buying products. Currently, it sells exclusively through website and pan-India delivery.

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