Brands-To-Retail Hits: 3755

Me N Moms continues expansion, aims for 200 stores this fiscal

Brands-To-Retail Hits: 3755
Me N Moms continues expansion, aims for 200 stores this fiscal
Brands-To-Retail Hits: 3755

03 December 2021,  Mumbai:

Me N Moms aims at having a network of 200 stores by the end of this financial year. These will be both company-owned and franchise shops. Currently, the children’s and maternity wear retailer operates 135 stores in 69 cities and is continuing with its store expansion plans in the country despite the pandemic and reaching out to parents looking for affordable products.

It believes every infant deserves a safe and sound growth during their early years and should not be deprived of it because of the pandemic.

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Me N Moms, which opened its first store in 1994, offers products in every category of childcare and mother care through its private label.

Products of its baby care and parenting brand MeeMee are also available in over 10,000 leading baby stores and chemist shops across the country. MeeMee launched in 2007 offers a large variety of products in different categories including skin and oral care, feeding, infant utility accessories, travel, nursery, toys, fashion, and maternity.

Indian parents are now more aware of the need for nursing and baby care products but overall awareness of using safe and hygienic products for babies and mothers is lower as compared to international first-world markets. Baby care and parenting have been restricted to the upper echelons of society due to the premium pricing.

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