Adidas Designs all women 'UltraBoost 22' sneakers

03 December 2021,  Mumbai:

The latest Adidas UltraBoost sneaker is arriving soon. The German sportswear giant unveiled the Adidas UltraBoost 22 this week, a new silhouette for its acclaimed UltraBoost line that features various design elements tailored for female runners.

• More from Footwear News
• How Hibbett Is Leaning Into 'Underserved Markets' to Win Over Consumers With Nike and Adidas
• Natalia Bryant Models Beyonce's Ivy Park Adidas Collection
• Adidas Yeezy Boost 350 V2 'Dazzling Blue' Is Reportedly Releasing in 2022

According to the brand, Adidas’ footwear designers and product developers gathered data from 1.2 million foot scans for insight, which aided in the creation of the Ultraboost 22.

The shoe incorporates a newly-designed PRIMEKNIT+ upper that’s made with yarn constructed from 50% Parley Ocean Plastic combined with the Linear Energy Push (LEP) torsion system, which works in conjunction with the signature Boost midsole providing 4% more energy return than its predecessor.

Although the Adidas UltraBoost 22 was designed with insight gathered from female runners, the sneaker will also be available for men and kids.

We created the Adidas UltraBoost 22, by taking a more holistic approach to the way we design our running shoes, The UltraBoost 22 is crafted with the goal of supporting our female running community by providing them with a shoe that delivers ultimate expression of comfort and responsiveness, the senior product manager of Adidas Running Nora Wilimzig said in a statement.

The Adidas UltraBoost 22 is available now in the “Magic Mauve” colorway exclusively for Creators Club members. A wider release of the Adidas Ultraboost 22 will happen on Dec. 9 at Adidas.com and at Adidas retailers. The shoe will come with a $190 price tag.

In related Adidas news, the latest Adidas Yeezy 500 “Ash Grey” is releasing tomorrow at Adidas.com/Yeezy and at select Adidas Yeezy retailers for $200.

Yahoo News (The news article has not been edited by DFU Publications staff)

Dear Reader, we at DFU Publications are committed to providing the latest news updates on trade development and insights, to keep our readers informed. Stay tuned. Subscribe to our newsletter.

DAILY NEWS:

1. Flipkart, an Indian e-commerce company, collaborates with PUMA on the ‘1DER' line, which features batsman KL Rahul
2. Consumers will determine growth of sustainable fashion e-comm in India
3. Myntra to offer 1 mn styles from about 7,000 brands at the 'Big Fashion Festival'
4. Maharashtra government honors VIP as 'Best Innerwear Brand' for 2021-22
5. Nike strengthens retail presences with new store at DLF Mall of India,Noida

Return to homepage