27 December 2021, Mumbai:
Maternity activewear is worn by ladies during the period of pregnancy. Previously, maternity wear dress was used to serve the reason for covering up the infant bump, irrespective of the fitting.
In later times, ladies have become expanding consciousness approximately the fitting of the dress as well.
Assist, maternity activewear is considered as a portion of design clothing as well. Maternity activewear is particularly designed for pregnant bodies, many things can feel well, size as you develop. Many women find comfort in measuring up.
Pregnancy can be physically awkward, so it will likely feel the finest in clothes that are delicate and supportive. Explore breathable natural materials like bamboo and cotton, or textures with moisture-wicking innovation to keep them dry during the workouts.
Maternity activewear includes workout tights, extra-long tops, bras, belly bands, shoes, and socks are usually top of mind when it comes to pregnancy activewear. Rising the health and fitness awareness of pregnant women’s and changing lifestyles of people is a key factor that has driven the consistent development of the maternity activewear market across the globe.
COVID-19 Scenario Analysis:
The clothing and activewear industry witnessed low demand in the market due to the closure of stores and other offline channels in the lockdown period. The COVID-19 outbreaks impact the decline in the growth of sales revenue in the market.
Maternity activewear is an essential product for women during pregnancy time, the key player of the market increases the product offered through the online platform during lockdown time.
The effective service of the online platform amid lockdown boosts the sales of maternity activewear in pandemic outbreak periods.
Top Impacting Factors: Market Scenario Analysis, Trends, Drivers and impact Analysis Increasing the working women population rate and raising the demand for specially designed fabrics for pregnant women is the key factor in the growth of the maternity activewear market during the forecast period.
The changing lifestyle of people is more concerned with fitness and yoga practices are a key trend of growth of the maternity activewear market.
The presence of high fashion-conscious customers and high disposable income are the major reasons for the high demand for maternity activewear. Also, celebrity impact is another factor that’s driving the women population towards the buy of different types of maternity activewear in the market.
Online retail channels are anticipated to develop emphatically owing to a wide range of items, easy delivery choices, simple payment strategies, and the infiltration of e-commerce across the global market.
E-commerce constantly implements the advancement of new products in the market with bringing strategies like digital marketing and promotional advertisements are the key factor to lead the growth of the maternity activewear market during the forecast period.
Regional Insights
North America is expected to hold the largest market share in the maternity activewear market in terms of sales and revenue growth. Rising influences of celebrities over social media and digital marketing strategies to tend the expenditure towards maternity activewear in the market.
Also, increasing the number of working women pollution is highly influenced by current fashion trending is the key factor to the growth of the market in this region. The Asia Pacific is the fastest-growing region of the maternity activewear market.
The rises disposable income level of people and constant growth of potential buyers in the maternity market is key development in this region.
NEWS WIRES (The news article has not been edited by DFU Publications staff)
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