Seraphine Group, UK's maternity brand to appoint 'Lee Williams' as CFO

23 December 2021, Mumbai:

Lee Williams joins Seraphine as Chief Financial Officer.

Maternity and nursing clothing brand Seraphine Group plc has appointed Lee Williams as Chief Financial Officer and Executive Director of the company.

In addition, the company confirms that its current chief financial officer, John Bailey, has resigned to pursue other opportunities.

David Williams, CEO of Seraphine, said of the announcement: We look forward to working with him and the Executive Leadership Team to continue to provide the next stage of Seraphine’s growth strategy. “

The company announced in its release that it will participate in the first half of 2022. Lee is currently a member of the French Connection Group, CFO and company secretary. Prior to the French Connection, he was the Interim CFO for nine months as the Finance Group Director for Asos from December 2014 to April 2016. 

After earning the ACMA qualification, Lee has played many financial and management consultant roles in the retail sector.

“We also thank John Bailey for taking this opportunity to make significant contributions to our business over the last eight years. During our tenure as Chief Financial Officer, we especially moved from private to public. At that time, John’s work was essential to the business, “added David Williams.