18 December 2021, Mumbai:
Adidas has revealed more about some of its initial plans to move into the metaverse, which it has been teasing with increasing regularity on social media over the past several weeks.
On the heels of hinting at its impending venture into the metaverse with a POAP (Proof of Attendance Protocol) last month, in connection with which it invited consumers to “join us as we voyage into the Metaverse” (upwards of 3,000 of the Adidas POAP tokens were minted since the November 19 launch), Adidas announced that it had acquired a plot of virtual land inside The Sandbox, and provided a sneak peek into a four-way collab with Bored Ape Yacht Club, Punks Comic, and Gmoney.
And more recently, the German sportswear giant confirmed the release of its first non-fungible tokens (“NFTs”) – 30,000 of them branded as part of its “Into the Metaverse” venture – on Friday, giving eager buyers the opportunity to get “exclusive access to Adidas Originals experiences and products," including “virtual wearables for blockchain-based gaming world The Sandbox and other platforms, plus physical products to match."
SOURCE: The Fashion Law
(The news article has not been edited by DFU Publications staff)
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