Woolroom join British Wool’s Traceable wool scheme
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13 December 2021, Mumbai:
Leading on-line retailer of wool products for the sleep environment, Woolroom has recently joined the British Wool traceable wool scheme.
Chris Tattersall Managing Director of Woolroom explains “We are delighted to have partnered with British Wool on our traceable wool programme, Wool ID, in our mattress and bedding ranges.
As the largest supplier of British wool they were always the logical choice however what impressed me the most was the level of detail that they go into when grading their wool.
Having seen this first hand across a number of depots this gives me the utmost confidence that the wool we are using in our products is the best and most appropriate available ensuring our products perform to the highest standards over their lifetime.”
He continued “At Woolroom we are committed to supporting the hard-working British farmer and this partnership allows us to do just that.
Not only are we connecting consumers with the farmer through our Wool ID branding and innovative QR codes on the finished products, we are also helping to ensure the farmer receives a premium payment for their wool.”
Woolroom pay a premium over and above the British Wool auction price for the wool they procure, this is in turn returned to the relevant farmers.
Graham Clark, Director of Marketing at British Wool commented “This is a significant step forward for British Wool’s traceable wool scheme and we are delighted to have Chris and the team at Woolroom on-board.
The traceable scheme which we launched at the start of the season has been working very smoothly through our network of depots, this has allowed us to facilitate this new partnership with Woolroom.”
He concluded “With significant growth planned over the next few years including ambitious plans for the US market we look forward to growing the business with Woolroom and being able to make a premium traceable wool payment to more farmers as we move forward.”
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