ABFRL to invest House of Masaba Lifestyle

17 January 2022, Mumbai:

Aditya Birla Fashion and Retail (ABFRL) will invest Rs 90 crore to acquire 51 per cent stake in House of Masaba, the company that sells apparel, non-apparel, beauty and personal care and accessories business under brand ‘Masaba’ owned by designer Masaba Gupta.

The investment will help ABFRL strengthen its popularity amongst young and digitally native consumers besides enabling it to foray in the branded beauty and personal care segment. The brand aims to achieve annual revenues of around Rs 500 crore in the next five years. In FY21, it reported revenues of Rs14 crore and aims to generate Rs 30 crore in the current fiscal.

Founded in 2009, House of Masaba will scale up operations through the digital direct to consumer (D2C) channel, straddling across the entire lifestyle offerings ranging from apparel, accessories, beauty and other lifestyle products. Wazir Advisors acted as sole advisors on the transaction.

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