Fila ropes in singer-actor 'Diljit Dosanjh' as brand ambassador
01 October 2021, Mumbai:
Italian sportswear brand Fila has roped in singer-actor DiljitDosanjhas the new brand ambassador in India.
In a new ad campaign for Fil, Dosanjh will be seen sporting its existing motorsport collection with a line of apparel and footwear. The brand has been associated with tennis, including endorsements at the ATP (Association of Tennis Professionals) Tour and the WTA (Women's Tennis Association) athletes. The sportswear brand is also a sponsor of the BNP Paribas Open, the Tennis Hall of Fame Open, National Bank Open and OmniumBanqueNationale, the Western & Southern Open, and the Porsche Tennis Grand Prix, etc.
FILA is also the official supplier to Tennis Canada, the Argentine Tennis Association (AAT) Junior Tennis Champions Center, Van der Meer Tennis, and John Newcombe Tennis Ranch.
According to research agency ResearchAndMarkets.com, the Indian sports apparel market was valued at $498.68 million in FY2020 and is expected to show a CAGR of 16.06 percent. The market is expected to grow on the back of increasing health concerns and a higher disposable income among the population.
TOP 5:
2. Consumers will determine growth of sustainable fashion e-comm in India
3. Myntra to offer 1 mn styles from about 7,000 brands at the 'Big Fashion Festival'
4. Maharashtra government honors VIP as 'Best Innerwear Brand' for 2021-22
5. Nike strengthens retail presences with new store at DLF Mall of India,Noida
