10 December 2021, Mumbai:
Nykaa, the online beauty retailer, has established a new store in Jodhpur, Rajasthan. Nykaa Luxe features a multi-brand range of high-end cosmetics that may also be obtained on the company's e-commerce site.
Nykaa's new Luxe location in Jodhpur's Sardarpura neighborhood has opened, according to the company's Facebook page. MAC, Huda Beauty, Estee Lauder, Pixi, Charlotte Tilbury, Too Faced, Murad, Bobbi Brown, Clinique, Innisfree, and Makeup Revolution are among the cosmetics brands that have debuted at the store.
Nykaa Cosmetics, Nykaa's own label beauty and personal care brand that is priced more inexpensively than many of the other domestic and foreign branded cosmetics in the shop has a prominent display and dedicated space in the new store.
Nykaa's own 'Wanderlust' bath products and 'Nykaa Naturals' skincare and haircare range each have their own sections in the store. Nykaa has launched additional Luxe and On Trend boutiques in cities such as Pune, Mumbai, Delhi, and Kolkata after resuming its brick-and-mortar operations once financial rules enabled it.
In the next several years, the company plans to increase its store count and develop its network to reach new customers across India.
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