Meesho on its platform hits a milestone of 'nine million women entrepreneurs'
Meesho has recorded nine million women entrepreneurs on the platform. Women entrepreneurs on the platform also saw a 2.5X year-on-year growth in orders in 2021. The company supports women entrepreneurs in their quest for financial independence through the company’s reselling business model.
Nearly 600 million people in India are still not connected to the internet, with a majority of them from non-metros. Meesho entrepreneurs are focusing on this market by influencing demand, and providing value-conscious customers access to affordable products.
More than 60% of Meesho's entrepreneurs are from Tier 3 markets like Dimapur, Faizabad, and Haldwani, Meesho. Apparels, personal care, kitchen, and home decor are the highest-selling product categories on the platform.
ET (The news article has not been edited by DFU Publications staff)
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