Start-Up Hits: 2122

Purplle witnesses 70% growth in active users v/s Nykaa stands at 50%: Bobble AI report

Start-Up Hits: 2122
Purplle witnesses 70% growth in active users v/s Nykaa stands at 50%: Bobble AI report
Start-Up Hits: 2122

14 December 2021, Mumbai:

Beauty player Purpile took a piece from Nykaa's pie this festive season, conversation media platform Bobble Al revealed in a report on Tuesday.

Nykaa, which had a blockbuster listing on the bourses recently saw a 50% growth in active users as opposed to Purple which had a 70% growth in active users in the 2021 shopping festival.

Bobble Al went on to add that with a 15% common user base in 2020, Purpile is now standing at 17% in 2021.

ET (The news article has not been edited by DFU Publications staff)

 

Dear Reader, we at DFU Publications are committed to providing the latest news updates on trade development and insights, to keep our readers informed. Stay tuned. Subscribe to our newsletter.

 

DAILY NEWS:

 

 

Return to homepage

 

eZine

Author’s Posts