SNAPDEAL: Looks at omni-channel distribution, investments in 'Power Brands Portfolio'
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22 December 2021, Mumbai:
Snapdeal said the company intends to create a distribution channel through offline stores, partnering with existing neighborhood stores and new franchisees across the country as a part of its expansion plans.
Value e-commerce marketplace Snapdeal plans to expand into omnichannel distribution using an asset-light model, invest in a portfolio of "power brands" and continue to grow its unit Unicommerce within India and international markets as part of its growth strategy.
According to Snapdeal's preliminary documents filed with markets regulator Sebi on Tuesday, the company is well-positioned to tap into the unique attributes of the value lifestyle retail market", which it believes will be driven by consistent growth in consumption of value shoppers and increase in the base of digitally-native users.
Outlining its growth strategy, Snapdeal said the company intends to create a distribution channel through offline stores, partnering with existing neighborhood stores and new franchisees, across the country as part of its expansion plans.
"We believe that our wide network of sellers, technology, marketing, and data science capabilities will offer a competitive advantage to our partners and further increase our reach in the value segment.
ET (The news article has not been edited by DFU Publications staff)
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