For the ‘Vibez' series, Raymond Ltd partners with designer Suket Dhir
23rd September 2021, Mumbai:
Raymond Ltd, a leading apparel and fabric company, has teamed up with designer Suket Dhir to develop the ‘Vibez' range of shirting materials and bespoke shirts. Watercolor washes, swirling paisley, strong abstract, tie-n-dye, checkerboard, deep with indigo, and tribal designs are among the seven unique prints in the Raymond Vibez line.
“As lives return to routine, customers are seeking a fresher viewpoint on casualization and are increasingly experimenting with fashion sensibilities,” S Ganesh Kumar, chief operating officer of Raymond's lifestyle business, said in a statement about the introduction of the Vibez line.
The debut of Vibez is timely given the present climate, in which people are eager to shop.”
“It was great to see Raymond come up with ‘Vibez,'” designer Suket Dhir said. It's multifunctional, versatile, stylish, and trendy in our opinion. Clothing's ability to alter the environment surrounding the person wearing it has been widely documented.
In a traditional Suket Dhir manner, we've messed about with the fabrics.” The Vibez line will be available at all Raymond stores, multi-brand outlets, and e-commerce platforms across India, with prices starting at Rs 850 ($12).